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3 Key Insights on Competitive Landscape in the Global Hard Seltzer Market: Ken Research

Regional Players Dominate the Market Holding nearly 50% of Revenue Share despite the Presence of about 150 Competitors Comprising Global Players, Regional Players, and Country-Niche Players find a recent market study on the Global Hard Seltzer Market by Ken Research.

Hard Seltzer, also known as spiked seltzer, hard sparkling water, and alcoholic seltzer, is a blend of carbonated water, fruit flavoring, and alcohol. The flavors differ from brand to brand and from basic flavors like lime, black cherry, ruby grapefruit, and others to more elevated flavors such as lemon agave hibiscus, cucumber peach, melon basil, and others.

Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.

Regional players comprise ~55% of the Total Number of Competitors and hold ~50% of the Total Market Revenue

A comprehensive competitive analysis conducted during the Research Study found that the Global Hard Seltzer Market is highly competitive with ~150 players which include globally diversified players, regional players as well as a large number of country-niche players who have their niche in the Hard Seltzer Market. The global players comprise ~10% in terms of the number of companies and hold about 30% of the market share. Key players in the market are focused on introducing unique flavored hard seltzer drinks and are engaged in promoting their products on social media to gain significant market share.

Global Hard Seltzer Market

Leading Players are Engaged in Collaboration to Expand its Hard Seltzer Business

Detailed comparative analysis of key competitors available within the Research Study shows that key players such as Anheuser-Busch InBev, White Claw Seltzer, and BON V!V among others are highly focused on strategic developments such as product launch, expansion, collaboration, investments, and others. Furthermore, hard seltzer brands are partnering to expand their business and are also engaged in promotion activities of hard seltzer products by collaborating with big celebrities and other social media influencers, which is expected to boost the growth of the Global Hard Seltzer Market.

  • In May 2021, BON V!V and the brand’s creative advisor Priyanka Chopra Jonas launched Raspberry Dragonfruit Hard Seltzer. The new product is a premium and unique flavored combination that contains zero grams of sugar and has a refreshing taste. The product comes in new sleek metal packaging and with Priyanka Chopra Jonas’ signature. The company aimed to enhance its product portfolio.
  • In April 2021, Corona Seltzer partnered with FaZe Clan, a popular esports and entertainment organization, to help fans and gamers of all skill levels to unlock the new experience. The partnership aimed to introduce a national gaming tournament, create unique branded content, and introduce new experiences for fans and gamers aged above 21. Corona Seltzer aimed to educate fans and gamers about the legal drinking age.

Worldwide Hard Seltzer Market

Increased Manufacturers Initiatives Promote Hard Seltzer Market Growth and Development

  • In January 2022, Wild Drum, an Indian hard-seltzers brand introduced a low-calorie, vegan, and gluten-free hard seltzer beverage in four flavors namely Mango, Lemon-Mint, Pure, and Peach. The drink was prepared with clear carbonated water, alcohol, and natural fruit flavorings and has less than 99 calories per serving. The company aimed to fulfill the demand for health-conscious consumers, the vegan population, and others.
  • In February 2021, Anheuser-Busch InBev invested US$ 1 billion in its USA manufacturing facility of hard seltzer to increase production. The company aimed to increase production to fulfill the demand for hard seltzer among consumers as it is perceived to be a healthier drink in comparison to beer. The company is focusing on ramping up the production as well as the marketing of the drinks.

Key Topics Covered in the Report: –

Snapshot of the Global Hard Seltzer Market

Industry Value Chain and Ecosystem Analysis of the Hard Seltzer Market

Market size and Segmentation of the Global Hard Seltzer Market

Historic Growth of the Overall Global Hard Seltzer Market and Segments

Competition Scenario of the Hard Seltzer Market and Key Developments of Competitors

Porter’s 5 Forces Analysis of the Global Hard Seltzer Industry

Overview, Product Offerings, and Strategic Developments of Key Competitors

COVID-19 Impact on the Overall Global Hard Seltzer Market

Future Market Forecast and Growth Rates of the Global Hard Seltzer Market and by Segments

Market Size of Application/End-User Segments with historical CAGR and Future Forecasts

Analysis of the Hard Seltzer Market in Major Regions

Major Production / Consumption Hubs in the Major Regions

Major Production/Supply and Consumption/Demand Hubs in Each Region

Major Country-wise Historic and Future Market Growth Rates of the Total Hard Seltzer Market and Segments

Overview of Notable Emerging Competitor Companies within Each Major Region

To learn more about this report, request a free sample copy

Major Companies Mentioned in the Report

Anheuser-Busch InBev

White Claw Seltzer

The Boston Beer Company

San Juan Seltzer

Hard Seltzer Beverage Company, LLC



Blitz-Weinhard Brewing Company

Molson Coors Beverage Company

Corona Seltzer

Notable Emerging Companies Mentioned in the Report


Pursue Hard Seltzer

Sonic Hard Beverages

The Coca-Cola Company


Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

Hard Seltzer Producers

Spiked Seltzer Producers

Alcoholic Beverages Manufacturers

Hard Sparkling Water Manufacturers

Alcoholic Beverages Companies

Carbonated Drinks Companies

Suppliers of Packaging Materials (Suppliers of Bottles, Corks)

Food Regulatory Authorities

Alcoholic Beverages Regulatory Authorities

Government Ministries and Departments of Alcoholic Beverages

Investment Banks and PE Firms Focused on Alcoholic Beverages Industry

Potential Entrants into Alcoholic Beverages Industry

Beverages Research and Development Associations

Investment Banking & Financial Institutes

Research & Development Institutes for Alcoholic Beverages Sector

Investors in Hard Seltzer Start-ups

Investors in Alcoholic Beverages Start-ups

Environmental Regulatory Bodies

Packaging Equipment Manufacturers

Government & Food Safety Regulations

Caffeine Producers

Sweetener Producers

F&B Marketing Agencies

Government Departments for Food Standards

Period Captured in the Report

Historical Period: 2017-2021

Forecast Period: 2022E-2028F

For more insights on the market intelligence, refer to the link below: –

Global Hard Seltzer Market Analysis


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