Market research is a process of collecting, analyzing and understanding the information for a market, or a product or the service may be offered with a sales in a market. The information associated to past, present and the future potential customers developing the product or the service. It is vital to research into some of the key characteristics, spending habits, location and needs of business’s for the targeted market. The market research provides the relevant data for solving the marketing challenges that business may face during the business planning process. The market research companies provide strategies defined for the each segmentation and providing a complete analysis for the product differentiation.
The Market Research Firms provides the services to their client by gathering and interpreting detailed information about individuals or the organizations, with highlighting the key insights for market size, competition benchmarking, market trend, consumer behavior analysis, and many others to shape the strategies and marketing/sales activities. The market researchers provides awide range of both qualitative techniques associated to focus groups, in-depth interviews as well as quantitative techniques over the customer surveys, secondary data and statistical analysis and analytical methods. Moreover some of the global Top Market Research Firms are Nielsen, Kantar, Ipsos, Gfk, IRI, Quintels IMS, Wood Mackenzie, Wetstat and many others. All of these Global Market Research Firms have made a considerable mark over the Global Market Research Industry by providing analytical and the technological expertise. Moreover, there are numerous emerging as well as established companies contributing significantly to the growth of this industry. Moreover, Market Research Firms in India now been growing at a rapid pace with rise in demand for the insightful solutions and various industrial sectors. The large scale business expansions have been adding to the major focus attracting attention towards the major organizations, towards market research. Rise in demand for strategic insights, large number of start-ups entering the market over the past few years have further supported the market analysis. The industry is dominated by players having a great market penetration exposure and market research firms are now doing business in India that is not hard enough to find good fit from an industry perspective. The Ken Research provides complete service solutions for the disruptive technologies, emerging business models with precedent analysis and success case studies. Ken research aids to stay competitive by conveying full insight in the business landscape over the market opportunity research, competitor analysis or the market intelligence and other services. We cater to more than 300 sectors with more than 150,000 research repository over the 196 countries and serving more than 1000 clients and partnered to almost more than 25 content aggregators. We network panel list of more than 5000 Industry Veterans and highly skilled and experienced analysts, consultants and research publishers. Our research studies aids clients in further determining the demand/supply gap, niche segments and the challenges over the ecosystem. We provide studies in the verticals such as Education, Automotive, Agriculture, Banking, Financial Services & Insurance (BFSI), Healthcare, Consumer Products, Retail and others segments. The market research firms assist the companies in a rapidly growing economy where the technology, rising incomes and global exposure is stirring up the socio-economic norms at all levels. Though, the List of Market Research Firms in India is bit long that comprises of popular and new names. We being one of the top market research agencies In India, when it comes to detailed and comprehensive research, our teams are well-matched to support clients for understanding the intricacies of market in a much comprehensive manner.
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Ken Research
Ankur Gupta, Head Marketing & Communications
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