The Demand for Cutting-Edge Safety Features, Self-Driving Cars, Digital Cockpits for Driver Assistance, And Entertainment Applications Is Driving the Expansion of The Global Automotive Infotainment Systems Market, which is forecasted to Cross ~US$ 25 Bn by 2028 says Ken Research Study.
A vehicle’s interior electronics system is known as automotive infotainment. It offers the driver and passenger entertainment and information. Automotive infotainment system combines audio/video (A/V) interfaces, touchscreens, keypads, and other components to provide navigational services, hands-free phone connections, vehicle voice control, parking assistance, climate management, two-way communication tools, internet access, and other security services. Such elements aid in boosting a vehicle’s operating effectiveness and enhancing driver comfort and safety.
Ken Research shares 3 key insights on this high-opportunity market from its latest research study.
1. A Few Key Trends That Are Propelling the Market Growth For Automotive Infotainment Systems Include The Advancement Of Technology That Combines Information And Entertainment.
Automobile manufacturers are fascinated by the creation of automotive infotainment systems as a system that combines information and enjoyment. In developing countries like India, Brazil, and Argentina rise in consumer disposable income and simple financing choices have made it possible for people to purchase a car, which has increased demand for technologically advanced vehicles with practical and smart infotainment systems.
According to Ken Research estimates, the Global Automotive Infotainment Systems Market – valued at around ~US$ 10 billion in 2017 and estimated to reach nearly ~US$ 15 billion in 2022 – is further expected to grow to around ~US$ 25 billion opportunity by 2028.
2. A High-End Vehicle With A Touch Screen And Cutting-Edge Automotive Infotainment System Is Expected To Boost Market Growth.
Manufacturers of cutting-edge infotainment systems offer features such as pre-trip planning, parking recommendations, predictive navigation, cloud-enabled synchronization, and others. Using Bluetooth or a Wi-Fi hotspot connection, smartphones can be connected to the in-car entertainment system to access the device’s functions. Customers may manage incoming, outgoing, and conference calls through the infotainment system owing to such capabilities. The demand for purchasing a high-end vehicle with a touch screen and cutting-edge automotive infotainment system is rapidly increasing. Such factors are anticipated to boost the demand for automobile infotainment systems worldwide.
The below graph depicts the increased autonomy level in Western Europe forecasted till 2025.
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3. Touchscreen Infotainment Can Distract Drivers And Raise Accident Risks And The High Price Of The HD High-Resolution Touchscreen Display Restricts Market Growth.
Interactive information and entertainment systems for entertainment and navigation are now standard in vehicles. The touchscreen infotainment, on the other hand, causes distractions while driving and raises the chance of an accident. To change the music, change the channel, set up the next navigation, or turn on/off the radio, the system frequently requires the driver to look off the road and at the screen. These elements are impeding market expansion during the anticipated term. Additionally, the high price of the HD high-resolution touchscreen display is anticipated to restrain the market’s expansion throughout the projection period.
For instance, the average cost of a car navigation system from Pioneer Corporation, Mitsubishi Electric Corporation, and HARMAN International, t is about US$600, US$300, and US$300, respectively.
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