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3 Key Insights on Nearly US$4 Bn Opportunity in the Global Automotive Head-Up Display (HUD) Market – Ken Research

Driven by the Growing Demand for Luxury and Connected Vehicles with Improved Safety Features and Enhanced focus on In-Vehicle Experience, the Global Automotive Head-Up Display (HUD) Market is Forecasted to Reach Nearly US$ 4 Bn by 2028, says Ken Research Study.

The purpose of a head-up display is to ensure that automotive drivers have the necessary and ready access to all the crucial information they need while driving, including speed, warning signals, navigation indications, etc. Additionally, HUDs ensure that access to all this information is available directly in the line of sight. Automotive HUDs can be conventional or augmented reality-based. They can be installed in passenger as well as commercial vehicles and are capable to offer two-dimensional and three-dimensional viewing experiences.

Ken Research shares 3 key insights on this high opportunity market from its latest research study”

1. Growth in the Sales of Luxury Vehicles with Advanced Road Safety and Navigation Features Boosts the Global Automotive Head-Up Display Market.

High-end automotive brands, such as BMW, Tesla, etc., are known for their advanced safety and navigation features. Growth in the sales of vehicles manufactured by these brands automatically translates into a surge in the automotive head-up display market. According to the latest available numbers, Tesla sold 343,830 electric vehicles worldwide in the third quarter of 2022, a 42% increase from the 241,391 vehicles it sold in the third quarter of 2021. The sales of BMW, the number one brand in the global premium segment, were also up 6.6% in the month of September 2022.

The Global Automotive Head-Up Display Market was valued at ~US$500 million in 2017. The market is estimated to have reached ~US$1,000 million in 2022 and grow further to a size of ~US$4,000 million by 2028.

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Global Automotive Head-up Display Market

2.  The Need to Reduce Road Traffic Fatalities is helping the Automotive HUD Market Grow

Road traffic deaths have been a global concern. According to a 2020 paper, published in the Chinese Journal of Traumatology, the number of road traffic deaths rose steadily from 1.15 million in 2000 to 1.35 million in 2028. Road traffic injuries are the eighth cause of all deaths worldwide. The latest numbers made available by the World Health Organization show that no geographic region is immune from road-injury-induced deaths. Automotive Head-Up displays help drivers assess their surroundings better and preempt road-safety risks more efficiently. The role played by HUDs in making driving secure is one of the major reasons why more and more manufacturers are keen to install them in their vehicles.

Global Automotive Head-up Display Market Size

3.   Space Occupied by Windshield HUDs is Often a Concern for Automotive OEMs

The higher the projection distance of an automotive HUD, the greater the space required for installation. For the automotive HUD market to grow seamlessly, manufacturers need to come up with more efficient designs where improved features would not necessarily translate into more space occupied. To cite an example of the above, for a Windshield head-up display by Continental AG with a 1.8” Thin-Film Transistor (TFT) picture-generating unit and a projection distance of nearly 2.5 meters, the package volume is around 4 litres, whereas the same product with a 3.1” TFT picture-generating unit and projection distance of almost 4.5 meters, the package volume becomes 7 liters.

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Global Automotive Head-up Display Industry

Key Topics Covered in the Report

  • Snapshot of the Global Automotive Head-Up Display (HUD) Market
  • Industry Value Chain and Ecosystem Analysis
  • Market size and Segmentation of the Global Automotive
  • Historic Growth of the Overall Global Automotive Head-Up Display (HUD) Market and Segments
  • Competition Scenario of the Market and Key Developments of Competitors
  • Porter’s 5 Forces Analysis of the Global Automotive Head-Up Display (HUD) Industry
  • Overview, Product Offerings, and Strengths & Weaknesses of Key Competitors
  • COVID-19 Impact on the Overall Global Automotive Head-Up Display (HUD) Market
  • Future Market Forecast and Growth Rates of the Total Global Automotive Head-Up Display (HUD) Market and by Segments
  • Market Size of Application Segments with Historical CAGR and Future Forecasts
  • Analysis of the Global Automotive Head-Up Display (HUD) Market
  • Major Production/Supply and Consumption/Demand Hubs within Each Region
  • Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments
  • Overview of Notable Emerging Competitor Companies within Each Region

Notable Key Players Mentioned in the Report

  • Robert Bosch GmbH
  • Continental AG
  • Denso Corporation
  • Visteon Corporation
  • Nippon Seiki Co., Ltd.
  • Panasonic
  • Pioneer Corporation
  • Yazaki Corporation
  • Garmin
  • LG Display

Notable Emerging Companies Mentioned in the Report

  • EyeLighhts SAS
  • CY Vision
  • Raythink Technology Co., Ltd.
  • Envisics
  • Futurus

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

    • Automotive Head-Up Display (HUD) and Component Manufacturers
    • Components Suppliers for Automotive HUD Systems
    • Automotive Manufacturers
    • Mobility-tech startups
    • Potential Entrants into Automotive Electronics
    • PE and VC Firms focused on Automotive Electronics Segment
    • Communications and IT Hardware Companies targeting Automotive Industry
    • Manufacturers of Automotive infotainment systems
    • Automobile Original Equipment Manufacturers (OEMs)
    • Distributors, Suppliers, and Channel Partners of Automotive Electronics
    • Mobility-Tech/ Travel/ Transport Industry Investors/ VC Funds
    • Government Ministries and Departments of Transportation Industry
  • Vehicle Safety Authorities/ Research Organizations
  • Emerging and Startup Companies in Automotive infotainment systems
  • Automotive Market research and consulting firms
  • Organizations, forums, and alliances related to automotive infotainment
  • Associations, organizations, forums and alliances related to automotive infotainment systems
  • Government bodies such as regulating authorities and policy makers

Time Period Captured in the Report

  • Historical Period: 2017-2021
  • Forecast Period: 2022E-2028F

For more information on the research report, refer to the below link:

Global Automotive Head-up Display Market

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