The Car rental or car hire organizations are organizations that lease automobiles for a short duration of time at convinced cost. This service is often systematized with numerous local branches, which are commonly located near airports or hectic areas in the city and are supplemented by a website to enable the online reservations. With growth in pollution levels and populace, the Car Rental Industry has witnessed a drastic transformation over the recent past few years, becoming one of the most conspicuous industries in armada transportation.
The manufacturers and regulars rely on several car rental structures that are cost-operative, such as renting cars from their owners for duration of three years and then tapping these cars on rent through the app-based bookings. Not only has this, the car rentals majorly support curbed the pollution level by decreasing the volumetric sales of owned vehicles. Furthermore, with an effective increase in the air traffic and growth in the inclination of online car booking, car rentals are the favored choices for travel, as cars are the most cost-effective and faster methods of transportation. These benefits promote the growth of the car rental industry at an exponential rate.
Although, the car rental industry has expanded the attractiveness around the world, due to the convenience of online platforms, effortlessness of booking, penetration of Smartphone’s, and significant rise in the tourism across the world, which have propelled the Car Rental Market. However, it is predicted that the North America and Europe are leading the car rental market, followed by Asia-Pacific. North America is registering the car rental market, due to the great utilization rate of the car rental services by daily commuters, office-goers, and tourists in the regions. Also, the effective growth in the trend of car sharing also booms up the utilization of the car rental in this economy.
With the significant growth in the trend in technology, leasing a vehicle through the online booking has become the most favored the opportunities of consumers over the recent past few years. In addition, it delivers supplementary facilities to observe a rental vehicle’s operation, presentation, and conservation in real time. Such advantages are marvelous assets for the drivers and fleet managers, allowing them to better and more proficiently recognize the risks and appliance timely advancements of their rental services.
On demand services involve taxis, passenger vehicles, and charter vehicles with the tractability and several other advantages such as real time response, tracking of vehicles, and assessment to end consumers. The obtain ability of the cars and assessment of fare with the correspondent car rental corporate is facilitated by several mobile applications. For instance, in August 2017,Migo, a Seattle-based search engine for on-demand ride services established a mobile application that enables the users to compare the locations and costs of the nearby taxi, car-sharing, and ride-hailing corporate all in one app. Moreover, such car rental services enable the consumers to make usage of the several functions. Thus, the effective growth in the trend of on-demand transportation services is propelling the growth of car rental market. Therefore, in the near future, it is predicted that the market of car rental will increase around the globe more significantly.
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Ankur Gupta, Head Marketing & Communications