What Is the Size of Global Microgreens Industry?
Global Microgreens market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD 2.5 Bn by 2028. The Microgreens Market is largely driven by the increasing public awareness of health issues and the use of indoor farming techniques. Microgreens are highly rich in vitamins, fibers, and minerals, many people are now adopting microgreens in their regular diet to avoid severe problems like high blood pressure, high cholesterol, gastrointestinal distress, and more.
Furthermore, microgreens such as broccoli, chicory, and lettuce contain high levels of vitamin E, vitamin A, and antioxidants, which will eventually help the consumer from major diseases like cancer and heart problems. The initial cost for microgreen farming is higher than any other farming as the soil and seeds are required to change for every new harvest. Price fluctuation in microgreen cultivation depends on type of microgreens, size of garden, soil vs. hydroponics, single item purchase vs kits, and cost of electricity and water.
The COVID-19 pandemic slowed the growth of the global microgreens market, owing to the sudden shutdown of farming activities as well as disruption in the distribution channels such as retail stores, supermarkets, and hypermarkets worldwide. However, with the ease in lockdowns and the adoption of microgreens as healthy diet options are providing new growth opportunities for the global microgreens market.
Global Microgreens Market By Type
The Global Microgreens market is segmented by Type into Broccoli, Cabbage, Cauliflower, Arugula, Peas, Basil, Radish and Others. The broccoli segment by type held the largest market share in 2022 in the global microgreens market.
The growth is primarily due to the major health benefits associated with broccoli microgreens such as preventing the risks of cancer and heart diseases as well as improving digestion of the consumers. Furthermore, broccoli microgreens are more adopted by farmers as they are easy to grow and taste less bitter than their mature counterparts, which led to a high adoption rate among consumers over other microgreens.
Global Microgreens Market By Farming Method
The Global Microgreens market is segmented by Farming Method into Indoor Vertical Farming, Commercial Greenhouses and Others. The indoor vertical farming method held the largest market share in 2022 in the global microgreens market.
The indoor vertical farming method is technique in which plants are cultivated in vertical stacked layers and are being monitored indoor with suitable temperature, lighting, irrigation and air circulation. One of the major advantages of indoor vertical farming is that it can produce more corps in less space as the production rate is significantly high compared to traditional farming.
Global Microgreens Market By Distribution Channel
The Global Microgreens market is segmented by Distribution Channel into Supermarkets & Hypermarkets, Retail Stores and Others. The retail store segment accounted for the largest market share in the distribution channel segment in 2022 for the global microgreens market. The growth is primarily due to the easy accessibility of retail stores all around the globe. Microgreens are considered premium products thus many retail stores are now offering microgreens in their product lists.
The consumption of microgreens increased considerably post COVID-19 owing to the rise in wellness focused diet among consumers. Microgreens offer multiple health benefits such as low risk of heart dieses and cancer prevention due to high presence of vitamins, minerals, antioxidants and fibers.
Global Microgreens Market By End-User
The Global Microgreens market is segmented by End-User into Residential, Commercial and Others. The commercial segment dominated the global microgreens market in 2022, owing to the adoption of microgreens in various commercial industries.
The growth is primarily due to the adoption of microgreens in food services, cosmetic industry, and herbal medicines. Microgreens are rich in vitamins, fiber, minerals, and have a strong aroma, thus many restaurants are now using them as garnishing agents in pizzas, soups and pasta.
Global Microgreens Market By Geography
The Global Microgreens market is segmented by geography into North America, Europe, Asia- pacific and LAMEA. North America accounted for the largest market share among all regions within the total Global Microgreens Market in 2022. The growth is primarily due to the new technological development for indoor vertical farming for various vegetables and microgreens farming. USA is the major market for microgreens in North America owing to the indoor vertical farming capabilities as it offers massive scale productivity.
As the microgreens market is untapped and holds significant potential many organic vegetable farmers are now taking advantage of the considerably moderate competition in the microgreens market.
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Competition Scenario In Global Microgreens Market
The global microgreens market is significantly competitive with ~200 players, which include globally diversified players, regional players as well as a large number of country-niche players each with their niche in Microgreens organic production. Large global players constitute ~10% of competitors, while country-niche players represent ~60% of competitors. Some of the major players in the market include AeroFarms, Good Leaf Farms, Fresh Origins, Gotham Greens, Madar Farms, 2BFresh, Farmbox Greens, Living Earth Farm, Metro Microgreens, Chef’s Garden, and among others.
What is the Expected Future Outlook for the Overall Global Microgreens Market Across the globe?
The Global Microgreens market was valued at USD ~billion in 2022 and is anticipated to reach USD ~2.5 billion by the end of 2028, witnessing a CAGR of ~% during the forecast period 2022-2028. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.
The Global Microgreens market is driven by the increasing public awareness of health issues and the use of indoor farming techniques. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.
With the increasing collaboration and emergence of new products, the Global Microgreens market is changing rapidly. For instance, In January 2021, GoodLeaf Farms developed a new 74,000-square-foot indoor vertical farm in Calgary’s industrial park in Canada. The farm will help to create more than 70 skilled and unskilled job opportunities in the city as well as act as the center point for partnerships with post-secondary schools in Canada west.
In October 2021, AeroFarms expanded its distribution network in the Northeast and New England, including New Jersey, New York, Connecticut, Massachusetts, and Rhode Island, with the launch of more than 350 Stop & Shop stores.
The Global Microgreens Market is forecasted to grow significantly with a CAGR of ~9% during the forecast period primarily driven by Increasing public awareness of health issues and the use of indoor farming techniques. Though the market is highly competitive with ~ 200 participants, few global players control the dominant share and country-niche players hold a significant share. North America accounted for the largest market share among all regions within the total global microgreens market in 2021.
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By Farming Method
- Indoor Vertical Farming
- Commercial Greenhouses
By Distribution Channel
- Supermarkets & Hypermarkets
- Retail Stores
- North America (USA, Canada, and Mexico)
- Europe (France, Italy, Germany, Spain, UK, and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, and Rest of Asia Pacific)
- LAMEA (Latin America, Middle East, and Africa)
- Good Leaf Farms
- Fresh Origins
- Gotham Greens
- Madar Farms
- Farmbox Greens
- Living Earth Farm
- Metro Microgreens
- Chef’s Garden
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