Digital transformation is the integration of the digital technology into all locations of a business, fundamentally varying how organizations operate and carry value to customers. It affects all segments of society, in precise economies. Companies are now being provided with a chance to radically change their business models by new digital technologies such as social media, smartphone, big data, Internet of things and many others such as AI and blockchain. This classically includes changes of the core business operations and changes products and processes, as well as organizational structures, as companies ought to set up management performs to conduct these complex transformations.
Organizations today gradually realize they can no longer focus on just marketing products; they have ultimatum to sell an experience. An augmenting number of products today both consume and produce data, and countless are interconnected through the Web. Because of this developed intelligence, their usage can be monitored, additional services can be proactively offered, or maintenance can be conveyed when a problem is detected. Digitalization is the cause of large-scale and sweeping transformations around the multiple aspects of business, conveying the unparalleled opportunities for value creation and capture, while also representing a major source of risk. The hasty advances in digital technology are redefining the society.
According to the report analysis, ‘North America Digital Transformation Market: Current Analysis and Forecast (2021-2027)’ states that Some of the major players operating in the market include IBM Corporation, Cognizant, SAP SE, Dell, Microsoft Corporation, Adobe Systems Incorporated, Accenture PLC, Capgemini, Oracle Corporation and Google Inc. These market players in the North America Digital Transformation market more proficiently for ruling around the globe, leading the highest market growth, generating the highest percentage of revenue, obtaining the competitive edge and registering the great value of market share by spreading the awareness connected to the applications and advantages of Digital Transformation, analysing the strategies and policies of government as well as contenders, delivering the better customer satisfaction, increasing the features and benefits of digital transformation, decreasing the associated prices of such, establishing the several research and development programs, implementing the policies of profit making and strategies of expansion and improving the qualitative and quantitative measures of such.
Industry 4.0, the newest industrial revolution, has propelled new technologies, like cooperative robots, SCARA robots, single-axis, AI-enabled robots, and the newly improved exoskeletons, which have allowed the industries to utilize the robots to streamline many processes, augment efficiency, and eliminate errors. The significant growth in workplace safety and enhanced production capabilities have further driven industries to contribute in the robotic systems.
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Expeditiously transforming market demands and the dynamic enhancement of information technologies are progressively contributing to digital transformation. Currently, industrial robots play a crucial role in the industrial automation, as robots manage countless core operations in industries. With the effective development in the demand across economies, product manufacturers are implementing the robots to automate repetitive processes. The automotive sector’s growth largely propels the tremendous growth in the deployment of industrial robotics.
Not only has this, countless factors such as growing spending on marketing and advertising activities by enterprises, transforming landscape of customer intelligence to drive the market, and proliferation of customer channels are anticipated to drive the implementation of digital transformation technologies and services.
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Ankur Gupta, Head Marketing & Communications