Friday, December 2, 2022

Email id:, Contact Us : +91-9015378249

Home Consumer products and Retail Customer Net Promoter Score Allowed You to Get to The Core of...

Customer Net Promoter Score Allowed You to Get to The Core of What Your Product Should Be: Ken Research

NPS is a benchmarking tool for the customer satisfaction. The NPS approach, which is reliant on a two-minute survey, provides the insights about customer loyalty by measuring customers’ willingness to commend a business to a friend or acquaintance. Customer Net Promoter Score fluctuates from other connected benchmarks, such as the customer satisfaction score, by indicating a customer’s universal sentiment about a brand as opposed to their opinion on specific interactions or purchases. Because of this, it crops up regularly in discussions about customer experience. In addition, net promoter score is a standard benchmark utilized by companies around the globe. This makes it a good manner for businesses to gauge their performance as associated to their competitors.


Dynamic voice of the customer net promoter score is a beautiful customer feedback tool because it’s humble and user-friendly. The results it delivers are easy to interpret and customer service teams can swiftly allocate the data to marketing, sales, and product development teams.

Several businesses have made NPS the cornerstone of their feedback collection procedure. And, that’s not just because of the benefits it delivers to customer service teams. Rather, several businesses contribute in NPS because it improves the customer experience over time.

For example, with NPS you can recognise your most loyal customers by looking for users who recurrently record promoter scores. Then, your team can review their comments to see why they love your business so much. Utilizing this information, you can then generate the loyalty programs to retain these users and augment their customer lifetime value.

Calculate NPS

To calculate NPS, you require to follow these steps.

  • Survey your consumers, asking them “On a scale of 0 to 10, how probably are you to recommend to a friend?”
  • Classify respondents according to their score: Scores 0-6 are Detractors, scores 7-8 are Passives, and scores 9-10 are Promoters.
  • Take no notice of the Passives, subtract the percentage of Detractor responses from the percentage of Promoter responses to regulate your Net Promoter Score. This score can variety from -100 to 100.

With the right tool of Ken Research, setting up an NPS survey is spontaneous and time-effectual. Also, the effortlessness of the NPS question itself works to its benefit. Its standardization is valuable both for businesses and consumers:

For companies, the combined format is a time saver. For consumers, identifying NPS questions feels safe and motivating, so, they are frequently willing to leave their score. No wonder that NPS surveys tend to have great response rates. When it comes to distribution, respectable NPS software integrates with the most prevalent CRMs and marketing automation tools. The fact makes it easy to organize an NPS survey based on customer data and to allocate it through the communication channel of your selecting.

Several Benefits

Eventually the more insight you have about what consumers think of your business, products and services, the more – and more beneficial – information you’ll have obtainable to take positive actions. It’s why the assistances of NPS are so wide vacillating.

Think of NPS as a growth indicator, fundamentally a customer satisfaction metric that you can use to your benefit to find out:

  • How satisfied customers are with your products/services.
  • How trustworthy they are to your brand.
  • How prospective they will be to recommend your company to others.

If your organisation runs unvarying customer surveys, whether that’s customer satisfaction surveys, customer service surveys, or any other type, gathering NPS data, whether that turns out to be a respectable or bad NPS can be extremely valuable in informing the future actions you require to take.

For example, if you ran an NPS survey as part of a broader customer satisfaction project and it exposed a healthy number of promoters, you could utilize this to assist inform future sales, with augmented the confidence that your customers would buy from you again.

Read Also –

Our Experts Implement Efficient Action Plan to Increase NPS

Contact Us: –

Ken Research

Ankur Gupta, Head Marketing & Communications 



Global Athleisure Market Expected to Reach Approximately US$ 450 billion by 2028: Ken Research

Buy Now Athleisure also categorized as hybrid clothing, refers to manufactured apparel that is frequently worn for athletic activities as well as in other contexts...

Malaysia’s Quick Commerce market majorly consists of food delivery, followed by grocery delivery and last mile logistics: Ken Research

Buy Now 1. Malaysia is one of the most profitable SEA regions to approach due to strong E-commerce penetration and rising expenditure. Malaysia has the third...

The Malaysia Quick Commerce Market is growing owing to Internet and Smartphone penetration along with a growing E-Commerce market: Ken Research

Buy Now Focus on high internet penetration rate, the ‘Go-ecommerce Onboarding campaign’, driven by increasing requirement of convenient and hassle-free experience Are Major Factor Contributing...

Most Popular

Global Athleisure Market Expected to Reach Approximately US$ 450 billion by 2028: Ken Research

Buy Now Athleisure also categorized as hybrid clothing, refers to manufactured apparel that is frequently worn for athletic activities as well as in other contexts...

Global Market Study On Collagen Supplements: Ken Research

Buy Now Collagen is the most abundant protein in the body, containing 19 amino acids such as glutamine, arginine, proline, and glycine. Its fibrous structure...

Ongoing Consolidation among private players, improving dental equipment and related solutions are major trends shaping the Philippines Dental Services Market: Ken Research

Buy Now The Philippines Dental Services Market has a considerable growth potential in the coming years, is estimated to prosper from a growing economy, substantial...

Owing to Increase in consumer preference towards local language, the market is expected to grow to 60K Crores in India Vernacular Market: Ken Research

Buy Now During Covid pandemic, there has been a significant increase in online content users due to high screen time, leading to high growth...