The French Online Advertisement Market is expected to witness an uptick in the upcoming years generating an annual revenue growth of US $ ~ M in 2022P. The key players operating in the ecosystem are Alphabet, Facebook, Microsoft, Amazon, Tencent, Baidu, ByteDance, Meta Platforms & others. In 2020, France ranked among Europe’s largest digital ad market & grabbed third position among the fastest growing digital ad markets globally in 2021.
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Key Market Findings
- The French Online Advertisement Industry had revenues exceeding US $ ~ M in 2022P & is expected to have a steady recovery after the hit faced by it due to the pandemic induced lockdown in 2020-21.
- The Market is expected to grow at a CAGR of ~%.
- Automotive, consumer packaged goods, financial services, retail & travel & tourism industries spend the most in terms of online advertisements.
- It is expected that by 2027, ~% of the total online advertisement spending will be generated through mobile phones.
Internet Penetration: With the ever-expanding internet penetration, online advertisement has become much more effective & feasible. As per estimates, a total of 60.92 million internet users were accounted in January 2022 with the internet penetration rate standing at 93.0%. Moreover, the total number of internet users in France increased by whooping 1.5 million (+2.4%) in 2021 & 2022. The pandemic may have taken a hit at the industry’s profits because of some factors but it also increased the time spent by an individual on the internet as a result of which companies were able to reach more people by way of advertisement. The way ahead will see an uptick in the overall growth once full recovery has been made by the industry.
Travel & Tourism: The increase in the number of tourists visiting the country has increased & so has the need for tourists services which has resulted in various service providing agencies going digital in order to reach the maximum number of tourists. This in turn is boosting the demand for online advertisement platforms like Facebook & other Meta platforms. A robust growth is expected to be seen in the upcoming years.
Digitalization of the European Advertising Industry: In 2018, digital advertising accounted for a large share of the total advertising market in France & other European countries. The online advertisement market is expanding as a result of the change in public’s behaviour from offline to online world. Within a span of 10 years, the total number of internet users has grown tremendously to twice its size from ~ Billion in 2012 to ~ Billion in 2022. Moreover, the ‘pandemic effect’ which compelled people to spend more hours on the internet is going to stay & will act as a catalyst when it comes to inducing growth in the France Online Advertisement Market.
Analysts at Ken Research in their latest publication, “France Online Advertisement Market Outlook 2027F- by Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, Cost per Mile and Hybrid) and By Ad Buyers (Direct and Agencies)” observed that the market is experiencing recovery from the hit it faced by the global pandemic. Rapid digitalization of the European market, travel & tourism & increased Internet penetration are some of the major factors contributing to its growth in the 2022-2027 period. It is expected that the France Online Advertisement Market will grow at a CAGR of ~% for the above mentioned tenure.
Key Topics Covered
- France Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- France Online Advertising Market Size
- France Online Advertising Market Segmentation
- SWOT Analysis of France Online Advertising Market
- Growth Drivers, Trends and Developments in France Online Advertising Market
- Issues and Challenges in France Online Advertising Market
- Regulatory Framework in France Online Advertising Market
- Customer Profiling in France Online Advertising Market
- Case Studies Covered in France Online Advertising Market
- Competitive Landscape in France Online Advertising Market
- France Online Advertising Market Future Outlook and Projections, 2022-2027F
Key Segments Covered
- By Type (On the Basis of Ad Expenditure)
- Digital Advertising Market
- Traditional Advertising Market
- By Medium (On the Basis of Ad Expenditure)
- Desktop Advertising
- Mobile Advertising
- By Type of Advertisement (On the Basis of Ad Expenditure)
- Search Advertising
- Social Media Advertising
- Display Advertising
- Video Advertising
- Audio Advertising
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
- By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure)
- Social Media Advertising
- Others
- Search Advertising
- Yahoo & Bing
- Amazon
- Video Advertising
- YouTube
- Others
- Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
- Social Media Advertising
- Mobile
- Desktop
- Video Advertising
- Mobile
- Desktop
- Search Advertising
- Mobile
- Desktop
- Audio Advertising
- Mobile
- Desktop
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
- Mobile
- Desktop
- By Sectors (On the Basis of Ad Expenditure)
- Retail
- Automotive
- Financial Services
- Telecommunications
- Leisure Travel
- Consumer Packaged Goods
- Electronics & Computers
- Pharmaceuticals/Healthcare
- Media
- Entertainment
- Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
- By Ad-Buyers (On the Basis of Ad Expenditure)
- Direct
- Ad Agencies
- By Pricing Model (On the Basis of Ad Expenditure)
- Performance
- Cost Per Mile
- Hybrid
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
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Time period captured in the Report
- Historical Period: 2017-2021
- Base Period: 2022P
- Forecast Period: 2023F-2027F
Companies Covered in France Online Advertising Market
- Advertising Agencies
- Rosbeef
- SmartWeb Group
- SGK
- Walt
- Major Online Platforms
- Meta
- Alphabet
- Amazon
- Tencent
- Microsoft
For more information on the research reports, refer to below link:
France Online Advertisement Market Outlook 2027F: Ken Research
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