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Future of India Social E-Commerce Industry: Ken Research

How Social E-Commerce Market Positioned In India?

Social commerce market is a subset of the e-commerce market that involves selling of goods via social media platforms. Social Commerce market that emerged in late 2015 is best of both the models i.e. traditional and e-commerce platforms with wide range of product categories & multiple end-users.

Social E-Commerce Market in India is at a growing stage with Number of Orders increasing at a CAGR of ~% during FY’17-FY’20. Average Ticket Size per order lies within INR~ to INR ~.

Growing number of online shoppers, Internet Subscribers, social media users and number of smartphone users in different regions on India are the major growth drivers in the industry. Social Commerce companies in India are ensuring continuous real-time inventory and updating regular content and videos to cater to the target audience i.e. Tier II and III cities. The number of Smart Phones per 100 people has increased from ~ in 2014 to ~ in 2018.

Market Segmentation

By Product Category: Fashion & Apparel largely dominated the product category segment in terms of GMV. Sarees, Kurtis, and Ethnic wear are the highly preferable category with the highest share in the Fashion segment. Home & kitchen accounted for the second-highest share followed by the remaining categories that include Beauty Products, Electronics & Others.

By Mode of Payment: People in Tier II & III cities largely prefer Cash on Delivery largely due to lack of trust in resellers and low product quality observed over the years. COD was followed by Net Banking Wallets and UPIs in terms of Orders and lastly Debit & Credit Cards.

By Region: Tier 1 Cities accounted for the highest proportion in terms of GMV wherein a larger number of orders is either from the North or South region. It is followed

By Tier Cities majorly getting an order from the North and West regions of India. Tier III and Tier III cities are expected to capture a larger share in the future.

By Gender: Female buyers dominated the share in terms of number of orders as this reselling behavior are more prominent among the housewives as a source of income. Moreover, leading product categories are largely ordered by female buyers

By Device: Mobile being the most convenient medium to shop accounted for the highest share. Moreover, the majority of the platforms take orders only via mobile apps and not via laptops, desktops, and tablets. Moreover, there are a few desktop and laptop owners.

What Is The Future Of India Social E-Commerce Market?

The Social E-Commerce market in terms of GMV in India is expected to reach ₹~ Crore by the end of FY’25. In addition to this, the number of orders is expected to increase from ~ Million in FY’20 to ~ Million by FY’25. Average order size declined majorly by INR ~ in FY’20 largely due to the COVID situation.

Impact of Covid-19: COVID-19 situation has created a strong negative impact on Social Commerce Industry. Market Size in terms of GMV and Number of Orders dropped significantly due to this situation in FY’20. Some of the companies started Food and Grocery as their segment to ensure orders and recover some amount of the losses faced.

Key Segments Covered: –

Market Size


By Product Category

Fashion & Apparel

Home & Kitchen

Beauty Products



By Region

Tier I

Tier II

By Number of Orders

By Gender



By Mode of Payment

Cash on Delivery

Net Banking, Wallets & UPIs

Debit & Credit Cards

By Device Type



Companies Covered









Key Target Audience

Social E-Commerce Companies

Private Equity and Venture Capital Firms

Logistics and Shipment Companies

Social Networking and Media Companies

Horizontal and Vertical E-Commerce Players

Time Period Captured in the Report: –

Historical Period – FY’17- FY’20

Forecast Period – FY’21 – FY’25

Key Topics Covered in the Report: –

Number of Smart Phone Users in India

Internet Subscribers in India

South East Asia Social E-Commerce Behaviour

Logistic cost Social E-Commerce in India

Social E-Commerce B2C Models India

Social E-Commerce B2B Models India

Highly used Social Media Platforms India

Male Female Internet Users India

India Meesho E-Commerce Market share

Social E-Commerce Players Market Share India

Average Delivery Time Social E-Commerce in India

BulBul Social Commerce Market Revenue

GlowRoad Social E-Commerce Market Analysis

Shop101 Shipping Major Partners

Wooplr India E-Commerce Market Competitors

For More Information on the research report, refer to below link: –

India Social E-Commerce Industry Growth

Related Reports by Ken Research: –

Taiwan E-Commerce Market Outlook to 2023 – Online Retail (By Product Categories, By Desktop and Mobile, By Gender); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile); Online Payment Gateway Market

UK E-Commerce Market Outlook to 2025 – Online Retail (By Product Categories, By Desktop and Mobile Transaction Type, By Gender and By Mode of Payment); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile Booking Type); Online Advertising (By Desktop and Mobile Ad Spend, By Type of Advertising, By Type of Display Advertising, By Sectors and By Advertising Model); Online Movie Ticket Booking; Video Streaming; Music Streaming and Online Gambling

India Logistics Market Outlook to FY24–Driven by Government Infrastructure Push, New Age Logistics Startups, and Technology Innovation

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications


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