Cellular telephones market comprises of sales of cellular telephone & related services for voice calling, video calling and text messaging. Cellular telephones have advanced computing abilities such as third-party applications, wireless internet, and mobile payment, solutions for information management such as emails, documents, and contacts, inbuilt GPS applications.
Cellular telephone systems are basically designed for providing two-way voice. These systems are also designed for mobile terminals inside the vehicles with antennas mounted on the vehicle roof. The basic feature of these systems is frequency reuse. In a cellular system, signal from mobile unit (cell phone) to a base station is transmitted by the radio waves through the air, instead of via metallic wires. However, signal from the base station is sent to the mobile switching center and possibly to a telephone central office via electrical wires. At the base station, antenna converts the radio waves to electrical signals and circuits in the base station send the signal to the suitable mobile switching center.
According to study, “Cellular Telephones Global Market Report 2020-30: Covid 19 Impact and Recovery” the key companies operating in the global cellular telephones market are Lenovo, Samsung Electronics Co. Ltd., Apple, Xiaomi, OPPO, Micromax Informatics Ltd., Huawei, LG Electronics, TCL Corporation, Motorola Mobility Holdings Inc, Research In Motion Limited, Vivo, Sony Mobile Communications Inc., Xiaomi, ZTE Corporation, HTC Corporation, Nokia, Ericsson, Gionee, LeEco/Coolpad. The leading companies are introducing technological advancements in processors that provide the best customer experience. The smart-phones are integrated with 7nm (nanometer) processors that increase the device speed and have improved power efficiency and some are estimated to support 5G technology as well.
Based on product type, cellular telephones market is segmented as feature phone and smartphone. Based on age-group, market is segmented as under 18 years old, 18 to 45 years old and above 60 years old. In addition, based on distribution channel, market is segmented as retailer, Original Equipment Manufacturer (OEM) and e-commerce.
The cellular telephones market is primarily driven by increase in disposable income. Nowadays, cellular telephones have become a requirement in every household due to advantages such as productivity applications, connectivity, entertainment and education and with rising disposable income; individuals are increasingly buying smart-phones. However, uncertainty about government stabilities & policies affect imports of the raw materials necessary for manufacturing cellular telephone that creates a negative impact on the market. Uncertainties about the government policies brought about by cancellation of deal agreements cause companies to reduce their import volumes to keep expenditures at the levels of previous years or to augment prices of finished products owing to increased costs.
It is anticipated that future of the global cellular telephones market will be optimistic on account of increase in per capita net disposable income coupled with growth in purchasing power of individuals during the forecast period. In 2019, the global cellular telephone market was valued at US $4.07 billion and it is likely to grow at a compound annual growth rate (CAGR) of 1.88% and reach US $4.39 billion by 2023.
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Ankur Gupta, Head Marketing & Communications