According to the report analysis, ‘Global Cloud Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)’ states that Amazon Web Services, Cisco Systems Inc., Adobe Corporation, Oracle Corporation, Salesforce.com, Dell Inc., Hewlett-Packard Company, IBM Corporation, Microsoft Corporation, Google Inc. and many more are the foremost companies which presently operating in the global cloud advertising market more proficiently for ruling around the globe, registering the great value of market share, keep maintaining the governing position, generating the highest percentage of revenue, leading the highest market growth and obtaining the governing position by spreading the awareness connected to the applications and advantages of cloud advertising, delivering the better customer satisfaction, employing the young and active personnel, analysing the strategies and policies of government as well as similar entities, establishing the countless research and development programs, improving the qualitative and quantitative measures of such, implementing the policies of profit making and strategies of expansion, and increasing the benefits and features of cloud advertising.
On the basis of types, the global cloud advertising market is classified into cross channel, end-to-end and others. On the basis of application, the global cloud advertising market is categorized into private, public, hybrid and others.
Major aspects that are expected to propel the growth cloud advertising market include growing adoption of cloud services, increasing need for targeted marketing and customer analytics, and better return on investment and cost optimization.
With the appearance of various advanced technologies during the recent past years, there are significant variations in the marketing techniques employed across the globe. Foremost marketing professionals today are increasing focus on constantly upgrading their tools. Thus, there is notable growth in the implementation of concept of targeted marketing, in which one precise customer base is targeted. This marketing approach allows for reaching to precise type of potential product customers.
Social media and email marketing are latest approaches that enable for the analysis of target audience. Data analytics is obtaining the traction among marketers as it provides specific details of their target audience, thereby supports in making the advertising optimized and results-oriented. Thus, surge in the usage of targeted marketing and customer analytics tools is propelling the enlargement of the global cloud advertising market. Moreover, better return on investment and cost optimization are some of the aspects propelling the market growth.
The global cloud advertising market is projected to register substantial growth during the near future, accredited to augment in ICT expenditure by governments in countless developed as well as developing regions comprising North America, Europe, and Asia-Pacific. In addition, growth in implementation of e-commerce and social media applications delivers rise to the cloud advertising industry among countless user groups such as large and small and medium enterprises. Therefore, in the near years, it is predicted that the market of cloud advertising will increase around the globe more actively over the near future.
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Ankur Gupta, Head Marketing & Communications