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Home Food Beverage and tobacco Alcoholic Beverages India Beer Market Demand is expected to reach around 3.1 Billion liters...

India Beer Market Demand is expected to reach around 3.1 Billion liters by 2023E by Growing at a CAGR of 6% for next 5 Years: Ken Research

India Beer market segmentation by beer type (Strong, Mild and Craft), by region (North, South, West and East), by Gender (Male and Female) and by distribution (State/Government Corporation, Distributors and Retailers); Company Profile of Major Players (United Breweries Ltd., Anheuser-Busch InBev, Carlsberg India Pvt. Ltd, Mohan Meakin Limited, B9 Beverages Pvt. and Prominent Craft Beer Manufacturers in India and others)

Beer Drinkers in India are seeking quality over quantity and it is evident it will fuel the growth of premium, super premium and craft categories in the market.

Increasing number of health-conscious consumers are turning to low alcohol varieties and are opting for flavor based beer for consumption.

Expansion to new markets (domestic and international) by craft beer manufacturers may become the emerging trend in the market in the coming years.

Microbreweries: The concept of microbreweries is growing rapidly in the country. Right now, only a few states have issued licenses for microbreweries. However, with growing consumer demand for craft-beer, other states might also decide to allow microbreweries to establish in their regions which will give a big boost to beer consumption in India.

India Beer Market

Canned beer, draught beer and craft beer gaining attention: Canned beer is gaining momentum as it is easier to handle and can be easily transported from one place to another. Moreover, freshly brewed, on-tap beer is demonstrating healthy growth. In future, due to higher consumption of beer in pubs/bars, the demand for freshly brewed beer is likely to increase.

Regulation: One of the biggest challenges in India is of legislation and taxation, and that can sometimes cause a hindrance. Liquor ban in Bihar can be regarded as an example of an obstacle for continuous development of the beer market in India. However, it is expected that most of the state governments will start to delink beer taxation from IMFL soon on the basis of alcohol content paving the way for rational growth in the market.

Analysts at Ken Research in their latest publication “India Beer Market Outlook to 2023 – By Beer Type (Strong, Mild and Craft Beer), By Region (North, South, West and East), By Gender (Male and Female) and By Distribution (State/Government Corporations, Distributors and Retailers)” believe that with a relatively younger population and rising income levels, India observed an increase in acceptance of beer as a lifestyle product. Growth in the sector has also been fuelled by the increasing social acceptability of mild alcohol consumption among youth in the country. The market is expected to register positive CAGR of ~6% in terms of revenue during the forecasted period FY’2018-FY’2023E.

Key Segments Covered:

By Beer Type:

Strong Beer

Mild Beer

Craft Beer

By Region (Demand):





By Gender (Consumer Profile):



By Distribution Channel:

State/Government Corporation



Key Target Audience:

Beer Manufacturing Companies

Spirit Manufacturing Companies

Industry Associations

Government and Regulatory Authority

Investors and VC’s

Time Period Captured in the Report:

Historical Period – FY’2013-FY’2018

Forecast Period – FY’2018-FY2023E

(FY refers to fiscal year ending 31st March of every year; E refers to Estimated Numbers)

Companies Covered:

United Breweries Ltd.

Anheuser-Busch InBev

Carlsberg India Pvt. Ltd

Mohan Meakin Limited

B9 Beverages Pvt. Ltd

Other Prominent Craft Beer Manufacturers in India

Key Topics Covered in the Report

Executive Summary

Research Methodology

India Beer Market Overview and Genesis

India Beer Market Size, FY’2013-FY’2018

India Beer Market Segmentation, FY’2018

Snapshot on Craft Beer Market in India

Trends and Developments in India Beer Market

Issues and Challenges in India Beer Market

Competitive Landscape in India Beer Market

Company Profiles of Major Players in India Beer Market

India Beer Market Future Outlook and Projections, FY’2018-FY’2023E

Analyst Recommendation in India Beer Market

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Ankur Gupta, Head Marketing & Communications




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