Wednesday, November 30, 2022

Email id:, Contact Us : +91-9015378249

Home Consumer products and Retail India Online Furniture and Home Décor Market, Sales, Revenue, Growth, Analysis, Major...

India Online Furniture and Home Décor Market, Sales, Revenue, Growth, Analysis, Major Players and Shares: Ken Research

How is the Online Furniture & Home Décor Market Positioned in India?

Overview: The Indian Furniture Market stood at ₹ ~ Cr in FY’2022. The growing middle-class population, rising disposable income, and the growing number of urban homes have contributed to the expansion of the Indian furniture market. The industry is still largely inward-looking and highly fragmented, with unstructured businesses accounting for over >80% of all manufacturers in 2021. However, organized players have increased their contribution to the Indian furniture sector during the previous decade. There are ~30 major furniture clusters in India, mainly spread across tier 2 and tier 3 regions. These clusters offer authentic, indigenous furniture items and contribute substantially to their local economies. Furniture brands are looking to enhance their presence with local distribution tie-ups and stand-alone stores across major cities. Imports account for a major share of the products marketed to the Indian society’s upper-middle and higher-income classes. Some of the leading import partners for furniture materials include countries such as China, Malaysia & Italy.

The furniture market has witnessed tremendous growth in online order due to the pandemic and lockdown. The Covid-19 pandemic especially led to an impact on the furniture suppliers in the market causing manufacturing disruptions further impacting the market in FY21. It has pushed many retailers to shift from traditional brick-and-mortar stores to the online space. While factors, such as increased broadband connectivity, smartphones, and the rise of digital economy provide strong supporting infrastructure, e-retailer innovations utilizing emerging technologies, such as artificial intelligence and augmented reality, have further aided the growth of newer categories on the ecommerce platform. Vertical players, Pepperfry and Urban Ladder, as well as horizontal marketplaces, Amazon and Flipkart, have been beefing up their capacities to better tap this category.

Customers may now browse a huge variety of furniture products from anywhere and at any time, thanks to the introduction of online furniture merchants. There has been an increase in demand for modular, multifunctional, and personalized furniture.

India Online Furniture & Home Décor Market Segmentation, FY’2022

By Product Category

Furniture items constitute significant share in the online retail market of India in terms of sales revenue in the year FY’2022. One of the primary factors driving the growth is the work-from-home culture adopted by the corporates.

Request For Sample Report @

By Furniture Items

Beds contributed ₹ xx Cr revenue in FY’22 and are dominating within the online furniture sales as the number of households are increasing and the average ticket size is comparatively very high.

By Home Décor Items

In terms of home décor items, textiles have captured the majority of the market share.

By Region

Tier 1 cities dominate the online furniture and home decor sales in India as the population in these cities is most tech savvy.

By Usage

Online sales for personal usage have dominated the market in the previous few years.


Competitive Landscape of India Online Furniture & Home Décor Market

The competition in the online furniture & home décor market in India is fragmented wherein horizontal e-commerce platforms hold the majority of the share in the market. Among the pure play companies, there exists intense competition in the market among the leading players which include Pepperfry, HomeTown, Home Centre, @Home by Nilkamal, Godrej Interio, Urban Ladder, IKEA and few others. The top 4 pure play companies contribute to a market share of less than ~%. Product categories, number of merchants, quality of products, delivery time, offers & discounts, delivery areas, pricing, revenue, conversion rate, etc. are the key competing parameters for the online furniture & home décor players.

India Online Furniture & Home Décor Future Market Outlook & Projections

Over the forecast period, India online furniture & home décor future market is expected to drive up the demand because of massive underlying development in e-retail, e-commerce and supply chain of furniture in India. Expected surge in internet penetration, growing demand from Tier 2 and Tier 3 cities would also provide the boost to the market. Due to the Covid-19 outbreak, there has been a shift from offline sales to online sales, which is expected to ensure substantial growth in the future as well. The online retailing market in the country is expected to grow on the back of new technologies such as 3D modelling, augmented reality, artificial intelligence, which will be explored to increase efficiency, improve customer experience and enhance service quality.

Key Segments Covered:-

By Product Category


Furnishings & Home Decor

By Furniture Items


Sofa Sets

Dining Furniture

Chairs & Tables


By Furnishings & Home Décor

Textiles (Linen, Curtains, Cushions & Covers)

Table Décor & Wall Décor



Others (Spiritual, Flooring, etc.)

By Region

Tier 1

Tier 2

Tier 3

By Commercial/Personal Usage



India Online Home Décor Market Companies Covered:-


Home Town

Home Centre

At Home by Nilkamal

Godrej Interio

Urban Ladder (Reliance Retail)


Space Wood


Key Target Audience:-

Online Home Décor Companies

E-Commerce Marketplace Platform

Retail Companies

PE and VC Firms

Time Period Captured in the Report:-

Historical Period – FY’2016-FY’2022

Forecast Period – FY’2022-FY’2027

Key Topics Covered in the Report:-

India Furniture & Home Décor Market Overview

Key Furniture Manufacturing Clusters

India Online Furniture & Home Décor Market Overview

India Online Furniture & Home Décor Market Size

India Online Furniture & Home Décor Market Segmentation FY’2022

India Online Furniture & Home Décor Market Growth Drivers

India Online Furniture & Home Décor Market Trends & Developments

India Online Furniture & Home Décor Market Government Role and Initiatives

India Online Furniture & Home Décor Market Logistics Constraints

India Online Furniture & Home Décor Market SWOT Analysis

Competitive Landscape of India Online Furniture & Home Décor

India Online Furniture & Home Décor Market Cross Comparison

India Online Furniture & Home Décor Future Scenario

Future Market Size and Segmentations, FY’2022-FY’2027F

Covid-19 Impact on India Online Furniture & Home Décor

Analyst Recommendations

Case Studies

For More Information on the research report, refer to below link:-

India Online Furniture and Home Décor Market

Related Reports:-

The KSA Furniture Market By End Users (Home, Office, Hotels And Industrial), By Product Categories (Bedroom – Bed, Wardrobe, Dressing Table; Living Room – Sofa, Sofa Cum Bed, Television Sets, Coffee Table And Center Table; Dining Room; Kitchen), Children Furniture And Online Furniture Market – Outlook To 2022

UAE Home Furniture And Furnishing Market Outlook To 2022 – By Living Room Furniture (Sofa, Sofa Cum Bed, Other Sitting Furniture, Coffee Tables, Others), Bedroom Furniture (Bed, Mattresses, Wardrobes, Chest Of Drawers), Dining Room, Home Office, Kitchen Furniture And Furnishing (Home Textile, Window Covering, Barbeques, Lightning Products)

India Hospital Furniture Market Outlook to FY’2025- By Type of Products (Hospital Beds, OT Tables, OT Lights, Stretchers and Others), By Organized and Unorganized Market, By End Users (Hospitals, Clinics and Diagnostic Chains and Home Healthcare Companies)

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications


Malaysia’s Quick Commerce market majorly consists of food delivery, followed by grocery delivery and last mile logistics: Ken Research

Buy Now 1. Malaysia is one of the most profitable SEA regions to approach due to strong E-commerce penetration and rising expenditure. Malaysia has the third...

The Malaysia Quick Commerce Market is growing owing to Internet and Smartphone penetration along with a growing E-Commerce market: Ken Research

Buy Now Focus on high internet penetration rate, the ‘Go-ecommerce Onboarding campaign’, driven by increasing requirement of convenient and hassle-free experience Are Major Factor Contributing...

The Fantasy Sports market is expected to witness ~650Mn Active User registrations by FY’2027F owing to the Growing popularity of Sports Leagues and Reaffirmation...

Buy Now COVID-19 and its impact on live sports have steered FSPs and users to explore alternative sports globally, such as baseball. As the...

Most Popular

The Rising Infrastructural Growth in Saudi Arabia will Increase the Demand for Facility Services particularly in Commercial Sector: Ken Research

Buy Now 50+ Facility Management Service Provider Market has huge profitability scope at its growing stage During the emerging phase till 2000s, facility management...

Mr. Jan Frank Country Director of Arctic Wolf Global, talks about Vietnam Cold Chain industry is growing rapidly due to higher demand from food...

In conversation with Mr. Jan Frank, Country Director, Arctic Wolf Global, Vietnam, we tried to understand the Cold Chain Industry in Vietnam. We also...

Philippines Auto Finance Market Growth, Analysis and Outlook to 2026: Ken Research

Buy Now Philippines Auto Finance Market Overview Philippines is 2nd fastest growing vehicle market in ASEAN with Commercial vehicles with higher market share and the market...

Due to rapid increase Foreign Infrastructural Investments, Improving Connectivity along with government support is fuelling the expansion of Logistics Industry in Myanmar: Ken Research

Buy Now Sea Transport Sector is the Dominant Mode of Transportation in Myanmar: Myanmar has an extensive sea network that is well positioned to serve...