India Social E-Commerce Market- Growth Rate, Forecast and Analysis 2027: Ken Research

July 19, 2022

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Shifting consumer preference towards availing digital medium for their purchases followed by the advent of COVID-19 coupled with growing internet & smartphone penetration rate has positively contributed in the growth of social e-commerce market in India ~ Ken Research

“Growing digital awareness in Tier-2/Tier-3 cities and rural areas is driving the adoption of Social E-Commerce at a rapid pace”

Increasing Smartphone and Internet Penetration Rate

One of the major determinant of the surging growth of social e-commerce market is attributed to the digital boom, backed by higher internet and smartphone penetration rate in India as of FY’22.

High number of social media users in India acted as a catalyst in aiding the growth of social e-commerce market in India. Improvement in digital infrastructure assisted these platforms to integrate and expand in lower Tier cities. Consumers from rural regions and lower Tier cities form the major customer base for social e-commerce players as of FY’22.

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Impact of COVID-19

The advent of COVID-19 positively reinforced customers to avail digital medium for their daily purchases due to the restrictions on physical movements imposed. Coupled with that, various government strategy and initiatives such as “Digital India, “E-Commerce Draft policy” and “Open Network for Digital Commerce” aimed to encourage investments and improve the e-commerce infrastructure in India resulted in the positive growth of the social e-commerce market.

Innovation by Social Media Players

With the growing popularity of social commerce, international social media platforms such as Facebook have initiated the process of innovating and implementing new features to make it convenient for sellers and buyers to interact in order to integrate the social e-commerce space by utilizing their large customer base. On the other hand, integration of international brands in the ecosystem is expected to deter the business prospect of home grown brands in coming years.

In FY’20, Facebook family which includes Instagram revamped their platforms and added new tools to aid social commerce. Some of their features include assisting the retailers to create new store fronts and increase the number of users visit through paid advertising.

Lack of Brand Awareness

Creating brand awareness becomes extremely difficult for social e-commerce players due to the requirement of huge cost for marketing activities, in order to compete with leading and already established brands in the e-commerce business such as Amazon, Myntra and Flipkart among others. Consumers past usability and acclimatization towards platforms such as Amazon and Flipkart serve as a major challenge for new social e-commerce players to promote their brand among consumers.

Cyber and Data Security

One of the major challenges faced by social e-commerce platforms in recent years is the protection of consumer’s personal data and information. With reports of increasing cyber-attack, these platforms are also susceptible towards these breaches. India recorded ~1.16 million cyber breaches in FY’20, a threefold increase compared to FY’19. These platforms need to employ advanced technological solutions and strong firewalls to protect consumer’s information which requires hefty investments.

The publication titled ‘India Social E-Commerce Market Outlook to 2027: Driven by growing internet penetration rate and consumers shifting preference towards availing digital medium for purchases” provides a comprehensive analysis of the social e-commerce market by analyzing historical statistics and corresponding developments in the social e-commerce industry. The report covers various aspects including social e-commerce market size on the basis of revenue, overview of the market, ecosystem, overview of major entities operating in the ecosystem, number of social media users, smartphone penetration rate, internet penetration rate, growth trends and developments, Porter 5 Forces Analysis, government initiatives, impact of COVID-19, and risk factors governing the future outlook of industry. Insights on competitive landscape of social e-commerce market and cross comparison between major players operating in the ecosystem is also covered in the report on the basis of operational and financial parameters such as year of establishment, location, funding stage, employee size, funding received, investors, geographic presence, investment raised, average transaction size, fees & commission, number of registered sellers, app downloads, active users, marketing strategies, recent developments, strengths, weaknesses, company overview revenue streams, product portfolio, business strategy, USP, revenue, expenses, current assets, current liabilities and profit before tax. Further, the report covers a demand analysis overview on the basis of TAM, SAM and SOM.

The report also focuses on the India Social E-Commerce Market Segmentation by Start-up (Meesho, GlowRoad, Shop 101, Mall 91, Bulbul, Simism, DealShare, Roposo, Trell and Others); By Category (Women Fashion, Men Fashion, Home & Kitchen, Beauty & Grooming, Electronics and Others); By Region (Northern, Southern, Eastern and Western); By Age of Users (Below 20 Years, 20-40 Years, 40-60 Years and Above 60 Years); By Gender (Female and Male); By Platform (Mobile Application, WhatsApp, Facebook, Instagram and Others) and By Ticket Size (Less than INR 500, INR 500-1000, INR 1000-5000 and More than INR 5000). India Social E-Commerce Market report concludes with projections for the future of the industry on the basis of revenue by 2027, industry speaks and analysts’ take on the future highlighting the major opportunities.

Key Segments Covered in India Social E-Commerce Market

By Start-up
Meesho
Dealshare
Shop101
Roposo
GlowRoad
Simsim
Others

By Category
Women Fashion
Home & Kitchen
Men Fashion
Beauty & Grooming
Electronics
Others

By Age of Users
Below 20 Years
20-40 Years
40-60 Years
Above 60 Years

By Region
Northern Region
Southern Region
Eastern Region
Western Region

By Gender
Male
Female

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By Platform
Mobile Application
WhatsApp
Facebook
Instagram
Website
Others

By Ticket Size
Less than INR 500
INR 500-1000
INR 1000-5000
More than INR 5000

Key Target Audience

Current Incumbents in the Social E-Commerce space
Companies looking to enter the Social E-Commerce space in India
Industry Associations
PE/VC Firms
Government Bodies

Time Period Captured in the Report:

Historical Period: FY’17-FY’22
Forecast Period: FY’22-FY’27E

India Social E-Commerce Market Players

Startups
Meesho
Bulbul
Dealshare
com
GlowRoad
Trell
WMall
Roposo
ResellMe
Shop101
Mall91
Simsim
Yaari
Shopsy

Payments and Logistics Partners
DTDC
XpressBees
FedEx
Razorpay
Delhivery

Regulatory Bodies and Associations
TECI (The E-Business Council of India)
Ministry of Electronics and Information Technology, Government of India
CCI (Competition Commission of India)
CIE (Confederation of Indian E-Commerce)

Key Topics Covered in the Report

Overview of Social E-Commerce Market in India
Internet Penetration Rate and Number of Social Media Users in India
Ecosystem of Major Entities in India Social E-Commerce Market
Market Size of India Social E-Commerce Market (Basis Revenue in INR Crore)
Average Ticket Size of Social E-Commerce
India Social E-Commerce Market Segmentation (By Startup, By Category, By Age of Users, By Region, By Gender, By Platform, By Ticket Size)
Trends and Developments in India Social E-Commerce Market
Issues and Challenges in India Social E-Commerce Market
Porter 5 Forces Analysis of India Social E-Commerce Market
Government Regulations in India Social E-Commerce Market
Impact of COVID-19 on India Social E-Commerce Market
Cross Comparison of Major Social E-Commerce Players (on the basis of Year of Establishment, Number of Employees, Geographic Presence, Investment Raised, Average Transaction Size, Fees and Commissions Charged, Number of Registered Sellers, App Downloads, Active Users, Marketing Strategies, Recent Developments)
Strengths and Weaknesses of Major Social E-Commerce Players
Cross Comparison of Major Social E-Commerce Players on the basis of Financial Parameters (Total Revenue for FY’19, FY’20 and FY’21; Total Expenses for FY’21, Other Expenses for FY’21, Current Assets for FY’21, Current Liabilities for FY’21)
Company Profiles of Major Social E-Commerce Players (Company Overview, Product Portfolio, Revenue Streams, Business Strategy, USP)
TAM, SAM and SOM for Social E-Commerce Market in India
Future Market Size of India Social E-Commerce Market (Basis Revenue in INR Crore)
India Social E-Commerce Market Future Segmentation (By Startup, By Category, By Age of Users, By Region, By Gender, By Platform, By Ticket Size)
Analyst Recommendations
Industry Speaks
Research Methodology