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India Test Preparation Market Growth Is Propelled By Growing Investor Intreset In Online Test Prep Startups: Ken Research

A test preparation, or exam preparation, denotes to an educational training carried to improve the test-takers’ performance on standardized tests. Numerous test developers have introduced countless solutions, comprising practice papers, crash courses, class curricula, mock tests, in-person or online tutoring packages, etc. These solutions focus to develop test-takers’ skills and capabilities through practice and acquaintance to the problems that be similar to the actual test. As a result, test preparation is generally adopted for elementary exams, competitive exams, certification exams, high school exams, university exams, etc.

According to the report analysis, ‘India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)states that the test preparation landscape in the complete industry sense is in a mature stage, while the online test preparation sector is in a growth stage. Growth in the online segment is strappingly outpacing growth in the complete test prep segment, with the former rising at a CAGR (Compounded Annual Growth Rate) of 57.4% with the latter rising at 9.1% over 2015-2020. Key aspects responsible for growth of the online segment is extensive access to internet and smartphones, the deficiency of quality coaching centers in Tier-2 and Tier-3 regions of the country, vigorous investment flow in the education technology space and advanced technologies agreeing increased reach of learning.

India Test Preparation Market

The test preparation category principal the Indian market is the Under-Graduate segment, primarily subjugated by Medical and Engineering entrance exams. The second major category in the space is the Job-Based segment which is mostly dominated by Banking, Insurance, Civil Services, SSC and Railways exams. A great section of these exams is specified by aspirants in Tier-2 and Tier-3 cities. Next comes the Post-Graduate segment which embraces Commerce, Finance and Accountancy exams along with Engineering (GATE exam) and Management entrance exams.  

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Competition landscape is separated amongst offline center-based players and online test preparation companies in the industry. While offline test preparation companies control in terms of market share due to their huge history and preference amongst students, online test preparation alternatives have been fast mounting into a viable solution, powered by increasing implementation from Tier-2, Tier-3 and Tier-4 towns. Online test preparation segment is undertaking a 5% share in the complete test preparation industry as of now, and is probable to grow rapidly to surge penetration country-wide in the years to come. Players in the space segregate across test preparation categories and product offerings, making the competition structure in the test preparation industry temperately fragmented.

The test preparation market in India is predictable to grow on the back of burgeoning investor interest in online test preparation companies, increasing internet penetration in Tier-2 and Tier-3 cities and advanced technologies permitting offline test preparation companies to launch online platforms. Test preparation market revenues are anticipated to rise at a CAGR of 9.3% over 2020-2025, led by the online test preparation segment which is anticipated to grow at a CAGR of 42.3% over the same period.

For More Information, refer to below link:-

India Test Preparation Market Research Report

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