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Home Consumer products and Retail Baby Care Indonesia Baby Food Market Outlook to 2027F: Ken Research

Indonesia Baby Food Market Outlook to 2027F: Ken Research

What Is the Size of Indonesia’s Baby Food Industry?

Indonesia’s Baby Food Market is growing at a CAGR of ~% in 2017-2022 and is expected to reach IDR ~ Bn by 2027F. The Indonesia Baby Food Market is largely driven by the increase in the population, rising awareness of infant health and a healthy diet, along with increasing economic affluence in the country, investment, and some government Initiatives.

One of the prime reasons supporting the growth in the Indonesia baby food market is the rising participation of women in the labor force, which has increased the dependency on packed baby food.

Several factors contribute to the growth of the Indonesian baby food market. One of the most important factors is population. With Indonesia being among the most densely populated countries, the market is likely to grow rapidly. And it is expected to continue to expand over the forecast period. The labor force, or working population, is growing in tandem with the growing population. Furthermore, in 2019, there was an approximately 39% increase in the working women’s population in Indonesia. As a result, Indonesia’s increasing fertility rate and population have increased the demand for infant diets.

Indonesia Baby Food Market by Food Category

The Indonesia Baby Food market is segmented by food category into dried baby food, prepared baby food, milk formula, and other baby food market. Among the food category segment, the powder sub-segment held the dominant position and accounted for ~% share of Indonesia’s infant nutrition market in 2022P. Powdered infant nutrition products are expected to gain popularity due to their higher shelf life as compared to other baby food products.

Indonesia Baby Food Market By Type of Milk Formula

The Indonesia Baby Food market is segmented by type of milk formula into standard milk powdered formula, follow-on milk powdered formula, growing-up milk formula, and special baby milk formula. Standard milk powdered formula has the highest market share as it is the base formula for milk powder for babies.

Indonesia Baby Food Market By Nature of Food

The Indonesia Baby Food market is segmented by nature of food into inorganic and organic baby food. Due to ongoing trend and awareness among parents organic based baby food is in huge demand for the babies as organic food has more nutrients and its healthy.

Indonesia Baby Food Market By Channel of Distribution

The Indonesia Baby Food market is segmented by channel of distribution into hypermarkets, discounters, supermarkets, independent small grocers, health and beauty specialist retailers, other foods non-grocery specialists and internet retailing. The key distribution channels in Indonesia’s baby food market are hypermarkets & supermarkets, convenience stores, drug stores & pharmacies, and e-retailers. Hypermarkets & supermarkets were the sector’s leading distribution channel in 2022P.

Indonesia Baby Food Market By Age Group

The Indonesia Baby Food market is segmented by age group into 0-6 months, 6-12 months and 12+ months. 6-12 months baby consume most of baby products in Indonesia because after 6 months the babies can have other food apart from mother’s milk.

Analysis of the Indonesia Baby Food Industry

Key Segments Covered: –

By Food Category

Dried Baby Food

Prepared Baby Food

Milk Formula

Other Baby Food

By Type of Milk Formula

Standard Milk Powdered Formula

Follow-on Milk Powdered Formula

Growing-up Milk Formula

Special Baby Milk Formula

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Nature of Food

Inorganic Baby Food

Organic Baby Food

By Channels of Distribution




Independent Small Grocers

Health and Beauty Specialist Retailers

Other Foods Non-Grocery Specialists

Internet Retailing

By Age Group

0-6 Months

6-12 Month

12+ Months

Key Target Audience

Baby Food Manufacturers

Baby Product Manufacturers

Baby Product Distributors

Baby Food Distributors

Government Agencies

Baby Food Retailers

NGOs supporting Baby Health

Pharmaceutical Stores

Online Sales and Retailing Agencies

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Time Period Captured in the Report

Historical Period: 2017-2022

Base Year: 2022

Forecast Period: 2022 – 2027F

Companies Covered:

Danone Indonesia

Nestle Indonesia

Abbott Indonesia


Saipro Biotech Private Limited

PT Kalbe Farma Tbk

Indofood CBP

Mirota KSM

Nutricia Indonesia Sejahtera

Sari Husada

Mead Johnson Indonesia

PT Frisian Flag Indonesia

Key Topics Covered in the Report

Executive Summary

Ecosystem of Indonesia Baby Food Market

Indonesia Baby Food Market Overview, Genesis, and Value Chain

Indonesia Baby Food Market Size and Segmentation, 2017-2022

Trends and Developments in Indonesia’s Baby Food Market

Issues and Challenges in the Indonesia Baby Food Market

Snapshot on Emerging Baby Foods in Indonesia Baby Food Market

Government Regulations in Indonesia’s Baby Food Market

SWOT Analysis and Competitive Landscape of the Indonesia Baby Food Market

Indonesia Baby Food Market Future Outlook and Projections and Analyst Recommendation, 2022-2027(F)

For more insights on the market intelligence, refer to the link below: –

Future Outlook of Indonesia Baby Food Market

Related Reports by Ken Research: –

Philippines Baby Food Market Outlook to 2023

Turkey Baby Food Market Outlook to 2023

Australia Baby Food Market Outlook to 2023


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