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Indonesia’s Baby Food Market is expected to grow at an exponential CAGR during 2022 – 2027F owing to new advertisements and marketing strategies by key market: Ken Research

Indonesia Baby Food Market Ecosystem

Indonesia’s Baby Food Market is in the growing stage, being driven by the rising awareness of the healthy diet for babies, increasing inflow of investment and international players in the country along with government initiatives. There are several players in the Indonesia Baby Food market some of which are Abbott, Danone, FrieslandCampina, Heinz, Mead Johnson (Reckitt Benckiser), Nestlé, etc.

  • Baby food company Nestlé Indonesia continues to lead the market in Indonesia in 2022. The company’s leading place can be featured in its vast product portfolio, which incorporates milk formula brands such as Dancow, Lactogen, and Nestlé NAN.
  • Organic baby food is witnessing a huge demand due to a rise in parental concerns and awareness about the products.
  • The current legislation in Indonesia prohibits manufacturers and distributors from promoting and advertising formula milk for infants aged 6 months and below in health facilities.

Growth in Infant Nutrition: Stores such as convenience and department stores, supermarkets, hypermarkets, and others ensure the availability of various products under one roof for convenient services and attractive offers. Customers can thus easily purchase daily goods in large quantities. Trust among people is the key driver, which is expected to boost the growth of the infant nutrition market over the forecast period in stores, supermarkets, hypermarkets, and so on.

Indonesia Baby Food Market

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Popularity of the Organic Baby Food: Powdered milk or formula is also recommended for infants with certain medical issues since it has fortified minerals like iron, calcium, and vitamins that have been added. Due to its longer shelf comparison to other baby food items, powdered infant nourishment products are anticipated to become more popular. The increasing demand for organic food for babies is expected to fuel the Indonesian infant nutrition market growth. Marketing strategies adopted by infant nutrition product manufacturers in Indonesia are creating awareness about the importance of feeding specialty baby food and infant formulas.

Decrease of Traditional Baby Care Method: In Indonesia, the demand for infant hygiene has increased due to the country’s rising birth rate and population. Along with this, it is anticipated that as the number of working women increases, traditional baby care methods would drop across the nation. Baby care items are therefore anticipated to grow quickly as a result of their marketing efforts and promotions. These factors have led to significant predictions of market growth for baby care products in Indonesia during the forecast period.

Analysts at Ken Research in their latest publication Indonesia Baby Food Market Outlook to 2027FBy Infant Milk Formulae (Standard, Follow-On, Growing-Up, and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food” observed that Indonesia baby food market is in a growing phase. The increase in the population, rising awareness of infant health and a healthy diet, along with increasing economic affluence in the country, investment, and some government initiatives, will lead to Baby Food market growth in Indonesia. It is expected that the Indonesia Baby Food market will grow at a CAGR of ~% for the 2022-2027F forecasted period.

Key Segments Covered: –

By Food Category:

  • Dried Baby Food
  • Prepared Baby Food
  • Milk Formula
  • Other Baby Food

By Type of Milk Formula:

  • Standard Milk Powdered Formula
  • Follow-on Milk Powdered Formula
  • Growing-up Milk Formula
  • Special Baby Milk Formula

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Nature of Food:

  • Inorganic Baby Food
  • Organic Baby Food

By Channels of Distribution:

  • Hypermarkets
  • Discounters
  • Supermarkets
  • Independent Small Grocers
  • Health and Beauty Specialist Retailers
  • Other Foods Non-Grocery Specialists
  • Internet Retailing

By Age Group:

  • 0-6 Months
  • 6-12 Month
  • 12+ Months

Key Target Audience

  • Baby Food Manufacturers
  • Baby Product Manufacturers
  • Baby Product Distributors
  • Baby Food Distributors
  • Government Agencies
  • Baby Food Retailers
  • NGOs supporting Baby Health
  • Pharmaceutical Stores
  • Online Sales and Retailing Agencies

Time Period Captured in the Report:

  • Historical Period: 2017-2022
  • Base Year: 2022
  • Forecast Period: 2022 – 2027F

Companies Covered:

  • Danone Indonesia
  • Nestle Indonesia
  • Abbott Indonesia
  • Saipro Biotech Private Limited
  • PT Kalbe Farma Tbk
  • Indofood CBP
  • Mirota KSM
  • Nutricia Indonesia Sejahtera
  • Sari Husada
  • Mead Johnson Indonesia
  • PT Frisian Flag Indonesia

Key Topics Covered in the Report:

  • Executive Summary
  • Ecosystem of Indonesia Baby Food Market
  • Indonesia Baby Food Market Overview, Genesis, and Value Chain
  • Indonesia Baby Food Market Size and Segmentation, 2017-2022
  • Trends and Developments in Indonesia’s Baby Food Market
  • Issues and Challenges in the Indonesia Baby Food Market
  • Snapshot on Emerging Baby Foods in Indonesia Baby Food Market
  • Government Regulations in Indonesia’s Baby Food Market
  • SWOT Analysis and Competitive Landscape of the Indonesia Baby Food Market
  • Indonesia Baby Food Market Future Outlook and Projections and Analyst Recommendation, 2022-2027(F)

For more insights on the market intelligence, refer to the link below: –

Future Outlook of Indonesia Baby Food Market

Related Reports by Ken Research: –

Philippines Baby Food Market Outlook to 2023

Turkey Baby Food Market Outlook to 2023

Australia Baby Food Market Outlook to 2023


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