January 2022
“Attractive tourist destinations coupled with experience savvy consumers will drive the restaurant industry in Istanbul”
Tourist Attraction of Istanbul: Istanbul is a unique trans-continental city with a population of 15.5 Mn people residing on both sides of the Bosphorus strait. The European side of the city is highly preferred by tourists due to presence of key tourist attractions in Fatih, Sariyer, Sisli, Beyoglu and availability of 500+ accommodation facilities with 100,000+ beds. The Asian side is known for its calmness, rich cultural history in attraction places of Kadikoy and Uskudar. There is a significant influx of tourist which makes Istanbul a prominent location for food and beverage sector. The number of foreign visitors to Istanbul reached record high of ~14.9 Mn in 2019 before the pandemic took a toll on the tourism sector.
Growing Agro-Food Sector: The location of Turkey and proximity to Europe, Middle East and Africa acts as a key advantage when it comes to trading. Turkey is a key foreign trade player when it comes to the agro-food sector. The exports and imports of Turkey in this sector has been surging at a CAGR of ~10% and ~12% respectively between FY’02 and FY’20. Primarily the agro-food imports comprise of food ingredients which are processed domestically to finally export to partner countries, resulting in trade surplus for Turkey. The major import partners of Turkey include Russia, Argentina, Netherlands, Germany, Ukraine, United States, Brazil while major export countries are Iraq, Germany, Saudi Arabia, Syria, Netherlands, UK; results in netting a trade surplus of $5.5 Bn in 2020
Online Food Delivery Startups: Outbreak of COVID-19, and restrictions with respect to dine-in facilities prompted the shift in customer preference towards online food delivery segment. Restaurants changed their perspective & partnered increasingly with Online Food Delivery Platforms Istanbul. One of the key food delivery player, Yemeksepeti added 32,000+ restaurants in 2020. There is a huge addressable market which resulted players like Fuudy, Tikla Gelsin, Trendyol Yemek, Zomato launching their services in Turkey.
Impact of COVID-19: Similar to other neighbouring countries, Turkey also faced the impact of the pandemic which resulted in imposition of counter measures. Reduction in restaurant dine-in capacity to 50% in the initial phase followed by a closure of all dine-in spaces hampered the industry. Due to the disruptions, food delivery segment led by Yemeksepeti, Getir Yemek and other applications witnessed surge in its transactions. Restauranteurs also started listing themselves on these platforms to fetch orders and ensure business continuity. Additionally, delivery only kitchens or cloud kitchens began to flourish as adoption of food delivery applications from customers started increasing.
The report titled “Restaurant Industry in Istanbul – Outlook to 2025: Driven by changing consumer behaviour and rebound in tourism activity” by Ken Research suggested that the Restaurant Industry in Istanbul is expected to grow further in the near future, with increasing experience savvy consumers and online food delivery ecosystem. The market is expected to register a positive CAGR of ~10.3% in terms of transaction value during the forecast period of FY’21-FY’26.
Key Segments Covered in Restaurant Industry in Istanbul
- Market Size of Restaurant Industry in Turkey on the basis of transaction value
- Market Size of Restaurant Industry in Istanbul on the basis of transaction value
- Segmentation by type of visitor
- Domestic visitor
- Foreign visitor
Key Target Audience
- Restaurants and Hotel Chains
- Food Aggregators
- Catering Companies
- Real Estate Companies
- Potential Market Entrants
Time Period Captured in the Report:
- Historical Period: 2015-2021
- Forecast Period: 2021-2025F
Companies Covered:
- Quick Service Restaurants:
- McDonald’s
- Burger King
- Sbarro Pizzeria
- KFC
- Popeye’s
- Simit Sarayi
- Panista
- Usta Donerci
- Casual Dining Restaurants:
- Big Chef’s
- Midpoint
- Happy Moon’s
- Sazeli
- Gunaydin
- Cookshop
- Emirgan Sutis
- Kofteci Ramiz
- Fine Dining Restaurants:
- Zuma
- Paper Moon
- Nusr-et
- Da Mario
- Nobu
- Vogue
- Spago
- 360
- Sunset Bar & Grill
- Lacivert
- Hotel based Restaurants:
- 16 Roof, Swissotel
- Mikla
- Spago
- Tugra
- Shang Palace
- Toro
- Novikov
- Middle Eastern Cuisine Restaurants:
- Tahin
- Hatay Medeniyetler Sofrası
- Buuzecedi
- Arada Beyrut Cafe
- Al Hallab
- Arada Endulus
- Nomads
- Nightclubs:
- Sorite
- 360
- Klein
- Ulus 29
- Oligark
- Masquarade
- Coffee Shops:
- Espresso Lab
- Viyana Kahvesi
- Petra
- Kronotrop
- Kahve Dunyasi
- Cup of Joy
- Coffee Department
- Ministry of Coffee
- Walter’s Coffee
- Coffeetopia
- Patisserie and Desert Parlours:
- Vakko
- Baylan
- Mendel’s
- Maia
- Divan
- Pelit
- Asuman
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Key Topics Covered in the Report
- Socio-Demographic Outlook of Turkey
- Economic Outlook of Turkey
- Overview of F&B Industry in Turkey
- Snapshot on Online Food Delivery Platforms in Turkey
- Market Size of Restaurant Industry in Turkey
- Socio-Demographic Outlook of Istanbul
- Foreign Tourist Arrival in Istanbul
- Major District Clusters in Istanbul
- Market Size of Restaurant Industry in Istanbul
- District Analysis of Istanbul in terms of Location, Ecosystem and Business Operations
- Analysis of Categories of Restaurant in terms of Operating Parameters
- Analysis of Quick Service Restaurants
- Analysis of Casual Dining Restaurants
- Analysis of Fine Dining Restaurants
- Analysis of Hotel Based Restaurants
- Analysis of Shisha Lounges
- Analysis of Cuisine Specific Restaurants
- Analysis of Nightclubs
- Analysis of Coffeeshops
- Analysis of Patisserie and Desert Parlours
- Business Environment in Turkey
- Impact of COVID-19 on Restaurant Industry
- Future Outlook of the Industry
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