A keg is a compact barrel that is utilized to store things such as beverages (both alcoholic and non-alcoholic), cooking oil, and chemicals. Beer, wine, spirits, and cider are all examples of the alcoholic beverages. The principal benefit of storing alcoholic beverages in kegs is that the initial flavor and quality of the beer is preserved for a long time. Draught beer is characteristically served from kegs in order to manage the drink’s pressure.
According to the report analysis, ‘Kegs Market: Current Analysis and Forecast (2021-2027)’ states that due to the growing awareness among end-users, emerging requirement for healthier products in the food & beverage industry observed a sharp rise during the recent years. Therefore, customers specially millenniums are shifting towards alcohol-free beer and mocktails, which in turn are underwriting to the increasing demand for kegs. Moreover, an increasing in tourism across the globe is one of the prominent aspects, which is propelling the market for kegs due to the opening of new hotels, restaurants, etc.
The effective growth in consumption of several non-alcoholic beverages such as juices, purees, sauces, soft drinks, carbonated drinks, among others due to the growing disposable income, enhanced living standards, trending culture of partying outside among millenniums, etc., is underwriting to the growing requirement for kegs. Based on material, the market is classified into Plastic, Tin, and Stainless Steel. The stainless-steel segment grabbed the key market share and dominated the market during 2020. Moreover, the market of this segment would reach USD XX Mn by 2027. The requirement for the stainless/steel segment kegs is emerging due to the increasing consumer preference for alcoholic and non-alcoholic beers. Also, the accessibility of small size, differently designed kegs in stainless steel material is leading to the growth of the market.
Based on the end-user, the market is classified into Alcoholic Beverages, Non- Alcoholic Beverages, Cooking Oil, Chemicals and several Others. The alcoholic beverage segment grabbed the key market share and dominated the market during the recent past year. Moreover, the market of this sector would reach USD XX Mn by 2027.
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A growth in preference for flavored alcoholic beverages is predicted to benefit the industry. An enlarging consumer lifestyle, as well as greater per capita income, has propelled the increase in requirement for premium products such as craft and draught varieties. Companies have been accentuation on sustainability as a critical aspect in the whole packaging business, resulting in an increment in the usage of recyclable and environmentally friendly materials. Steel kegs, as a result, are selected above other product choices.
Kegs are predicted to have a bright future in the beverage sector as a packaging solution. Plastic kegs are recyclable and save money on return shipping. On the other side, the admiration of kegs has encouraged producers to propose the kegs on a lease basis, which has augmented the keg re-use and, as a result, implementation. Single-use kegs are cost-effective and effectual alternative to standard steel kegs, and they are predicted to obtain widespread usage during the near future. Furthermore, increment in consumer interest in craft ales is propelling the growth of the microbrew market, which in turn has boosted the worldwide keg business.
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Ankur Gupta, Head Marketing & Communications