The Kuwait Fitness Service market has grown due to the effective growth in number of expatriate population, growing obese population, growth in health consciousness among the adults, growth of national income, modifying the lifestyle of individuals, innovative marketing strategies being accepted by the fitness centres in the country, higher requirement for fitness services by women and the augmenting the number of penetrations of international fitness brands across the region. The market is presently placed in growth stage with robust possibility for further growth at a much speed pace. Profitability linked with fitness services is extremely correlated with several factors such as enhancing the effectiveness of fitness services delivered, cost deduction related to equipment procurement, customer retention and relationships, having expanded services portfolio with trained professionals, flexible schedule of classes and usage of latest gym equipment’s amongst several others.
The fitness services market in Kuwait has been observing an upward trend and has registered a positive CAGR throughout the period of 2012-2017 in terms of number of fitness clubs. The number of fitness centres in Kuwait has augment because of the enlargement in the number of organized gyms, augment in the number of female specific fitness centres and augment in ease of doing business with the implementation of the new partnership law.
According to the report analysis, ‘Kuwait Fitness Service Market Outlook to 2022 – by Revenue Stream (Gym and Personal Training), by Region, by Gender, by Membership Subscription, by Organized- Men’s Gym, Women’s Gym, Mixed Gym, CrossFit and Unorganized’ states that the industry is fragmented with the existence of countless organized gym chains and number of unorganized fitness clubs across the country. These deliver the gym services along with supplementary amenities such as spa, sauna, swimming pool, showers, lockers and several others. Few of the foremost organized players include Fitness First, Flex Fitness, Spark Athletic center, Flare Fitness, Oxygen Gym, Al Corniche, Palms Beach Club, C-Club, Platinum Health Club, Peak Fitness, Pilates and More, Desert Fitness, Circuit Plus, Orangetheory Fitness. The major unorganized players have been Studio X, Hero Gym, Steam Gym, Trim Club, Hype Gym, Physique, Alta Fitness, VIE Fitness Studio and 20 7 Fitness Studio.
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Based on the gender, the market for fitness services had been majorly propelled by the country’s male population owing to the societal norms linked with women in Kuwait. Men have been found to be more prone to modifying the lifestyle trends and fashion trends linked with fitness in Kuwait. Women have started becoming more conscious and it has been observed that there has been a growth in the number of women members at several fitness service centers in the country. The requirement for female specific services and fitness centers has already started picking up and this trend is presumed to continue in the future.
Led by augmenting the health awareness and requirement for an active lifestyle, the Kuwait fitness products and services market has augmented over the past decade. Therefore, it is predicted that during the near period the market of fitness service will augment more proficiently over the review period.
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Kuwait Fitness Service Market Future Outlook
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