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The Malaysia BNPL Market is growing owing to Digitalization, Rising Tech-Savvy Population and Partnerships between BNPL players and Banks: Ken Research

Focus On Shifting Preference Towards BNPL And Adoption of Online Payments Technology Are Major Factor Contributing Towards Development of BNPL Market in Malaysia

Adoption within Retail: With e-commerce growing faster than before the pandemic, it presents a big opportunity due to increased online payments. This coupled with the fact that BNPL giants have witnessed immense adoption within retail and the wider community is a major growth driver for BNPL industry in the region.

Young Population: A key reason for rapid growth of BNPL in Malaysia is the presence of tech-savvy, price-sensitive and mobile-first consumers. Also, they are searching for better values and choices and fast delivery services and hence, adopting for BNPL services.

Malaysia BNPL Market

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Lack of BNPL Specific Regulations: When it comes to the industry as a whole it provides access to credit lines and there is nothing that stops the consumer from overspending which obviously leads to a debt trap and is not monitored or backed by any financial regulator. So, it is one of the major challenges faced as it can encourage people to spend more than they can afford. Therefore, rules and regulations specific to BNPL industry should be introduced by the government of Malaysia in order to control these issues and regulate the conduct of credit activities.

Default Risk by Consumers: BNPL service issuers borne a risk of not being able to recover loan amounts that consumers fail to pay on time. Although there is a carry forward charge attached with the late amounts, it might keep on adding on consumer’s part. Amid the fast growth of BNPL market, regulators are concerned about this rising number of debts and risk to consumers. With unthoughtful purchases increasing due unsecure credit risk assessment with these methods.

Analysts at Ken Research in their latest publication Malaysia BNPL Market Outlook to 2027F- Driven by Digitalization, Rising Tech-Savvy Population, Increasing M&A Deals, Partnerships between BNPL players.” by Ken Research observed that BNPL Market is an emergent BNPL Market in Malaysia at a growing stage from the economic crisis after pandemic. The Entry of Global BNPL Players, Strategic Partnerships along with government initiatives is expected to contribute to the market growth over the forecast period. The market is expected to grow at a 38.5% CAGR during 2022-2027F owing to the rise in economy of the country, increasing young population and new government policies.

Key Segments Covered in the report:

Malaysia BNPL Market

  • By Mode Of Payment
  • Online
  • Offline
  • By End-users
  • E-Commerce Retail
  • Consumer Electronics
  • Food Aggregators
  • Travel Aggregators
  • Others
  • By Geography
  • Kuala Lumpur
  • Selangor
  • Sabah
  • Sarawak
  • Others
  • By Age Group
  • 18-30
  • 30-40
  • 40-50
  • Above 50

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Key Target Audience:

  • Bankers and associations
  • Government associations
  • Corporates
  • Investment firms
  • Government Bodies & Regulating Authorities
  • Fintech companies
  • Venture capitalists

Time Period Captured in the Report:

  • Historical Period: 2019-2022P
  • Base Year: 2022P
  • Forecast Period: 2022P-2027F

Companies Covered:

  • Atome
  • MY IOU
  • Shopback
  • Split
  • Grab’s Pay Later
  • Pace

Key Topics Covered in the Report

  • Global Overview of Buy Now Pay Later Industry
  • Ecosystem and Value Chain of Malaysia BNPL Market
  • Market Size of Buy Now Pay Later Industry in Malaysia
  • Market Segmentation of Buy Now Pay Later Industry in Malaysia
  • SWOT Analysis and Growth Drivers of Malaysia BNPL Market
  • Trends and Challenges of Malaysia BNPL Market
  • Demand Side Analysis and Supply Side Analysis
  • Competition Framework of Malaysia BNPL Market
  • Future Outlook of Future Outlook
  • Case Study and Analyst Recommendations

For more insights on the market intelligence, refer to the link below

Malaysia Buy Now Pay Later Market Growth

Related Reports by Ken Research:

South Africa Buy Now Pay Later Market Outlook to 2027F

KSA Buy Now Pay Later Market Outlook to 2027

UAE Buy Now Pay Later Industry Outlook to 2027


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