- The government of Saudi Arabia lifted curfew across all regions of the country, except Makkah as of 26th April. While the order allows shopping centers to reopen, gyms, beauty clinics, salons, cinemas and restaurants will continue to be restricted from re-opening.
- In light of the Covid situation, Fitness Time, the leading fitness services brand in Saudi Arabia, has drafted a brief outline for reopening its clubs post the opening of the curfew. It aims to start a Marketing Campaign in June 2020, and hopes to target SAR 100 million subscription income.
- The Saudi government in March 2020, launched the “Your Home, Your Gym” campaign, encouraging citizens to workout at home and share their videos online. The initiative has been supported by the Ministry of Sports and the Saudi Arabian Olympics Committee.
Government Initiatives set to Drive Future Growth: The Saudi government is now playing an extensive part in developing the fitness levels of the citizens of the country. High obesity levels, high inactiveness levels and low participation rates in physical activities are problems prevalent across both men and women in Saudi Arabia. The licensing of female only gyms was a step in the right direction, towards improving fitness levels of women in the Kingdom. Regular health camps, releasing of online workout videos through partnership with fitness trainers and other initiatives towards enhancing the physical activity levels of Saudi Arabian citizens will act as a stimulus towards the growing adoption of fitness services in the Kingdom.
Fitness Services Diversification and Portfolio Expansion: There has been a stress towards developing additional and supplementary services, on the part of fitness service brands. The move has been a reaction to increasing demand for services such as Zumba classes, Pilates, Cross-fit, Kickboxing, MMA, Sauna, Salon and Spa among many others. Moreover, gyms are now offering their members the entire fitness service solution, by offering nutritional products such as dietary supplements and proteins, fitness apparel and fitness products. In this way, they are catering to the entire fitness journey of their members, from fitness activities, to diet to consultation. This trend would be in focus in the future, with fitness brands looking to focus more on enhancing member retention through enhanced customer satisfaction.
Emergence of Online Workouts: With the Covid situation restricting any face-to-face fitness activity during the curfew period in the Kingdom, many fitness brands have resorted to digital methods to keep their members fit and engaged. Fitness service brands have started to regularly post online workout videos accompanied by heath and diet tips, to assist their members to workout from the comfort of their home. Some fitness centres have also introduced paid online personal classes, which allow the customer to virtually simulate the workout routine, with the help of a personal trainer. The curfew period for gyms, may act as a blessing in disguise for gym centres, as with the help of technology, they are now able to target an even larger audience, which may enroll full-time at the gym, once the situation eases out.
Analysts at Ken Research in their latest publication “Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)“ observed that rising female adoption of fitness services, heavy investment by fitness center brands to target remote areas & the nascent women fitness segment and supportive government measures in light of the realization of the National Transformation Plan’s goals will drive steady growth in the Fitness Services Market in Saudi Arabia. The Saudi Arabia Fitness Services industry is expected to grow at a CAGR of ~10.7% in terms of revenues during the period 2019-2025.
Key Segments Covered:-
By Market Structure
By Revenue Stream
Makkah and Madinah
Below 18 years
19 to 30 years
31 to 60 years
Above 60 years
By Income Group
Below SAR 38,000
SAR 38,000 to SAR 94,000
SAR 94,000 to SAR 150,000
Above SAR 150,000
Key Target Audience:-
Fitness Service Providers
Fitness Service Equipment Manufacturers
Ministry of Sports
Time Period Captured in the Report:-
Historical Period: 2014-2019
Forecast Period: 2019-2025
Fitness Brands Covered:-
Interval Plus Crossfit
Arena MMA Fitness
The Power Gym
Spectrum Wellness for Women
Other Players include G-Fit, B-Well Center, Fitness Inn, Areka, Iron Hill Crossfit, Fitness World, Marom Club, Rio Gym and Wazen Gym
Key Topics Covered in the Report:-
Benchmarking of Saudi Fitness Services Market and Global Fitness Services Market
Business Model of Fitness Service Operators in Saudi Arabia
Market Sizing Analysis of Fitness Services in Saudi Arabia
Market Segmentation Analysis of Fitness Services in Saudi Arabia
Emerging Trends and Developments in Saudi Arabia Fitness Services Market
Issues and Challenges in Saudi Arabia Fitness Services Market
Customer Decision Making Parameters
Pain Points of Customers
Market Share of Unorganized Players in Fitness Services Market in Saudi Arabia
Company Profiles of Major Players (Fitness Time, Body Masters, NuYu, Fitness First, Glamour Fitness, NuYU, Gold’s Gym and Others)
Covid Impact on Saudi Arabia Fitness Services Market
Future Outlook of Saudi Arabia Fitness Services Market
Analyst Recommendations for New Entrants and Existing Players
B Platform Choosing Criteria for Packaging manufacturers
Penetration of Online Retail Products & their Packaging Implications
For More Information on the research report, refer to below link:-
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UAE Fitness Services Market Outlook to 2022 – By Market Structure (Organized and Unorganized), By Subscription Period (1month, 3months, 6months and 1year), By Region (Dubai, Abu Dhabi, Sharjah and others), By Revenue Stream (Membership Fee and Personal Trainer Fee)
Ankur Gupta, Head Marketing & Communications