1. Sheer drop due to Covid-19 in the car rental industry in the Netherlands
The pandemic has caused a steep fall having a negative impact, especially on the fleet size where the fleet of most players were shrunk to 2/3rd of their previous fleet. Furthermore, gasoline prices began soaring as a result of the lockdowns being lifted, followed by Russia’s invasion of Ukraine. Post covid-19, the increasing demand of the working-age population, frequency of air travel, and travel expenditure are on account of improvements in the economic conditions and the rising number of foreign visitors in the Netherlands.
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2. Average rental price per day per fleet has increased due to fall in new car sales owing to the shortage of semiconductor chip in the automobile industry
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The shortage in the semi-conductor chip in the automotive industry has had a negative impact on sale of new cars and prices of fuel and gasoline began soaring as a result of COVID lockdowns being lifted, followed by Russia’s invasion of Ukraine this year. The rental prices are projected to rise in coming years owing to the expected surge in working class population to travel by cab aggregators avoiding public transportation.
3. Seamless customer experience journey focusing on tech-enabled services along with partnerships and collaborations are few keys to expanding market presence in the country
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Partnerships with car dealers and car leasing companies to avail of price discounts on purchasing and maintenance discounts and collaborating with the tours and travel companies like Flagship Amsterdam, Free dam tours, and other trip advisors for international tourists will help them get leads for the potential end users. In addition to this, a wide variety of images, and high-resolution zooming in on the details of the car will increase the reliability and the opportunity to create an attractive atmosphere to increase awareness, offering discounts and deals.
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