In 2022, The Food Delivery and Cloud Kitchen Markets in Qatar Demonstrated Growth Rates of around 10% And 85%, Respectively, Providing Crucial Support to the Qatar Retail Restaurant and Hotel Industry, says a report by Ken Research.
1. The Emergence of Deliveroo Expected to Heat up Competition in Qatar’s Highly Consolidated Food Delivery Market Dominated by Talabat, Rafeeq, and Snoonu.
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Talabat has partnered with a variety of restaurants such as Beans Café, Chips & Dips, ciao, and Burger hood, among others. Restaurants that partner exclusively with Talabat are eligible for a moderate commission rate. Talabat’s market leadership is attributed to its quick delivery, aftersales services, and reduced commission rates. Snoonu and other online food delivery platforms are investing in technologies such as IoT-enabled fleet management solutions and advanced analytics to better understand customer behavior and optimize their operations and logistics in highly populated areas. In Qatar, players in the food delivery market are expanding their restaurant offerings by establishing partnerships with various outlets. For example, new player Deliveroo has partnered with Pinkberry, Nando’s, Tim Hortons, Wendy’s, and others to attract more customers.
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2. Exploring the Dominance of Waka Cloud Kitchen, Cloud Kitchen QA, and Kitopi in Qatar’s Thriving Cloud Kitchen Market with Over 1.5 Mn Orders in 2022.
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In 2022, Rafeeq Al Darb Trading Services and Transportation introduced “Waka-Cloud Kitchen,” a central kitchen that collaborates with 120 restaurants and provides various cloud restaurants. Meanwhile, Kitopi, a company headquartered in the UAE, established its initial kitchen in Qatar in July 2022 and announced its Series C funding round, with Softbank Group Corp’s Vision Fund 2 as the primary investor. KLC Virtual Restaurants, on the other hand, aims to take advantage of an unexplored online food delivery market in Qatar by launching three virtual kitchens in 2022 and planning to open a fourth one in Q1 2023.
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