There are close to 28+ organized fitness center brands functioning in the Kingdom along with unorganized fitness centers. While the complete industry has been recognized at a high growth stage, the competition in the industry is observed to be fragmented in nature, in terms of number of players. A high degree of fitness centers in the Kingdom are unorganized and independent, while the occurrence of organized fitness center brands is limited to foremost cities such as Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Medinah. Players compete on the basis of Price, Membership Offers, Center Facilities, Personal Training, Ambience, Services Offered and Locations.
According to the report analysis, ‘Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)’ states that KSA is an emerging country in terms of industry competition, making it a fierce battlefield for new and prevailing fitness-center brands trying to operate/prosper and to make profits. Foremost existing fitness center players hold brand loyalty particularly among professionals, owing to safety concerns linked with using fitness equipment. This makes it problematic for new players to enter the market. Establishing a great fitness center that provides all services comprising spa, pool, steam bath, lockers, showers, Jacuzzi along with gym services has also prevented companies from mounting their businesses over a certain geographic limit. The three aspects that mainly underwrite to the high cost of establishing a fitness center have been the cost of receiving land, cost of hiring trained and certified fitness professionals and cost of purchasing the gym equipment. This has been disheartening new players with low capital from entering the market. A gradual customer shift towards brand acceptance and new requirement for female specific fitness centers has motivated service providers to explore and probably convert this requirement in their favor.
Female Gym Fitness Market Saudi Arabia
There has been a remarked aim on enhancing the women centers in the Kingdom, spurred by the favorable judgment from the General Authority of Sports. Several fitness players are now aiming a large part of their future strategies on capitalizing on the augmenting Female Fitness segment, by opening female gyms. As part of the Vision 2030 plans, the Saudi Government launched the National Transformation Plan, which aims on encouraging the health and wellness among people in the country and enhancing the number of physically active individuals in the Kingdom, from 13% to 40% by 2030. There has been an aim on specialized and concept fitness centers, with Crossfit, Kickboxing, HIIT and Zumba leading the exercises in requirement by fitness center members in the country. A heavy spread of awareness among the generally physically unfit Saudi population, is resulting in high requirement for fitness services, particularly by individuals from the age of 20 years to 45 years.
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A special aim must be laid on penetration of the relatively nascent women fitness segment in the industry in Saudi Arabia. Presence of customized workouts, with growth in implementation for personal training programs is projected to come into effect in a few years from now. Provision of value-added services such as free membership freezing, couple discounts, locker room facility, free showers, sauna, spa will eventually aid fitness brands to target a broader chunk of the customer segments and augment the fitness services penetration rate in the country. Development plans of many fitness centers will be put on control, for a while as the Covid situation hits the short-term and long-term business sustainability for gyms in the Kingdom. In future, the Saudi Arabia Fitness Services Industry is projected to augment at a CAGR of ~10.7% during the duration 2019-2025.
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