1. Thailand’s E-commerce Shipments Market has witnessed a Strong Growth Trajectory Backed by Competitive Technological Advancements, generating revenue of $ 801.2 Mn in 2021 and with a growing CAGR of 8.3% over the period 2017-2021.
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Thailand e-commerce logistics growing year on year majorly due to rising E-retailing coupled with an increase in the number of online orders. Expansion in internet services coupled with increasing demand for online logistics services has collectively given a boost to the development of E-commerce logistics industry in Thailand. Traditional brick & mortar retailers have been enthusiastic adopters of e-commerce payments, instead of taking an adversarial position.
2. Fear of getting scammed is the major reason preventing people to shop Online in Thailand: a majority of Thais shop online at a frequency of once or twice a month
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Thai consumers generally have a positive attitude towards being connected to the online world. When it comes to consumer safety and privacy, 34.5% of Thai consumers regularly change their passwords and trust in two-factor authentication and OTP (One-Time-Pin) password options. Despite the promising numbers, the average Thai only shops online only once or twice a month, largely due to the fear of fraud. However, as e-marketplaces and sellers gain the trust of users by improving their online experiences and knocking down shopping barriers, it is expected the number of online transactions to improve steadily.