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AR and VR are trending high in UX/UI Market in 2023: Ken Research

How the user interface works is decided by a UX designer and a UI designer on the look and feel for any application. But both the teams tend to work together, collaboratively and harmoniously for creating magic like AR and VR. The design trends often are shaped by the advancement in technology, every year. The designers need to be on their toes, learning and improving on the latest trends.

STORY OUTLINE

  • AR and VR is new trend in UX / UI due to growing market in technology sector.
  • Many new platforms like Gaming and banking mobile apps are using new AR and VR technologies for advance user interfaces.
  • Collaborations between UX and UI platforms for bringing the best AR and VR experience like Samsung.
  • New investments in companies like AR/VR has been seen in the AR/VR market making pathway for major growth

Designers have started using AR in UI design for quite some time now and staying for some time in future. The AR-driven features will make the understanding of design easy, accurate, and better because of constant updates in the technology. In Virtual Reality (VR) the designers not only consider the basic principles of photography, sketching, and motion design but also considers other parameters such as depth, curved design, interactions, sound design, and environment. It getting used by the modern age user experience designers as never before.

Improving UX/UI Survey

Explore India UX/UI Market Future Outlook

  • New trends has been seen in snapchat filters using face recognization, creating a AVATAR that could just look like you. In fact, between January 2019 and September 2022, Meta invested an eye-watering $36 billion into Reality Labs, as per an Insider analysis. This massive spend on the hypothetical future iteration of the internet, without much to show for it, has led many to believe Zuckerberg has squandered the capital.
  • In VR, the new updates are mostly in gaming platforms and in medical science also. Like making a 360-degree field of vision. Blending of real and virtual world. Evolution of metaverse is also a trend in UX/UI market and full body motion tracking.

Improving UX/UI Survey

Competitive Landscape of AR and VR Market

  • Samsung, Google and Qualcomm Team Up to Build a New Mixed-Reality Platform. The announcement comes at a time of increased interest in virtual, augmented and mixed reality. Apple is expected to release a mixed-reality headset in 2023 that could cost $3,000, according to Bloomberg. Sony’s PlayStation VR 2 and HTC’s Vive XR Elite are both slated to launch this month, and Google teased a new pair of AR glasses at Google I/O last year aimed at language translation. Meta’s Quest 3 is arriving by the end of the year.
  • APAC is reaching US$ 14.8 billion by 2026 on AR/VR solutions. More than 66% of overall spending in 2022 is on discrete manufacturing, education, professional services, healthcare providers, and personal and consumer services accounted for. According to the latest release of IDC’s Worldwide Augmented and Virtual Reality Spending Guide, APAC spending on AR/VR solutions is anticipated to reach US$ 8 billion by 2026, rising at a CAGR of 40.1%.
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