The US Breast Pumps Market is poised for a steered growth due to rise in birth rate, increased employment opportunities for women, growing awareness about breastfeeding benefits, and increasing online retail and e-commerce spending.
Story Outline
- Constant increase in birth rate in US, raising the demand for breastfeeding products and accessories such as breast pumps, thus leading to market growth.
- With 57% of labor force participation and an increased employment rate of 55% among women, breast pump is emerging as a boon for working mothers to manage their personal as well as professional life together.
- The increasing knowledge, awareness, and acceptance regarding breastfeeding, are pivotal factors that are driving growth of US Breast Pumps Market. Many new mothers are prioritizing breastfeeding their child rather than opting for powdered milk after knowing the nutritional benefits of breastfeeding for the child as well as the mother too.
- Increasing online retail and e-commerce spending has been seen as an important factor for the Growth of US Breast Pumps Market. As online platforms provide customers with a wide variety and easy accessibility of breastfeeding products.
US Breast Pump Market is expected to grow at a CAGR of 10% in the forecast period (2022-2028) and is being driven due to rise in birth rate, increased employment opportunities for women, growing awareness about breastfeeding benefits, and increasing online retail and e-commerce spending. This article will provide information about the growth drivers of the US Breast Pumps Market in detail.
1. Constantly increasing birth rate in US increasing the need for breast pumps for new mothers.
A constant increase in the birth rate of US has directly benefitted the breast pump market by expanding the need and potential customer base of the US Breast Pump Market. As more babies are born the demand for breastfeeding-related products, such as breast pumps also increases. This surge in childbirth creates a larger audience of new mothers who requires breastfeeding solutions to make their life easier and more convenient.
In 2021, the number of births and general fertility rate in the United States increased for the first time in the last seven years. The total number of births in 2021 was reported around 3.65 million which is a 1% increase from that of 2020. The general fertility rate in 2021 was approx. 56.6 births per 1,000 women ages 15-44. In 2022, the estimated number of babies born across US was 3.66 million according to provisional data gathered from more than 99% of birth certificates issued that year.
The modest increase in birth rates in 2021 as well as 2022, has given rise to the use of breast pumps by new mothers leading to increased sales and for retailers and manufacturers. The increased demand also prompts manufacturers to innovate and launch new and improved breast pumps to cater to the evolving needs of the expanding customer segment.
Considering the rising birth rates, product innovation and increasing demand for breast pumps the US Breast Pumps Market is expected to grow at an expected CAGR of 10% in the forecast period 2022-2028.
2. Rise in labor force participation and employment rate, increasing the demand for breast pumps among working mothers.
The increased employment rate in US for women has shown a major impact on US Breast Pump Market. As more women are inclined towards joining workforce, the demand for breast pumps is rising. When a woman is working, she needs to balance breastfeeding her child along with fulfilling the professional commitments at the workplace. Working women often feel the need to use breast pumps to express and store breast milk, as this provides nourishment to their infants while they are away from home for work.
The labor workforce participation rate of women in 2022, was around 57%. The age groups 25 to 34 years, 35 to 44 years, and 45 to 54 years all had participation rates above 75%, with 25 to 34 years having the highest participation rate of around 77.6%. Women with ages 16 to 19 had participation rate of around 37.2%, while women 65 years and older had a participation rate of around 15.5%. The involvement of women in the labor market has changed majorly in the past several years. Women received much more level of higher education from 1970 to 2021.
The proportion of women between the age group of 25 to 64 who held a college degree quadrupled. In 2022, the employment rate of women stands around 55%. The above data, increased women labor workforce, and employment rate fosters greater reliance of women on breast pumps. Employment-related laws such as provisions in the Affordable Care Act assures that workplace accommodations for new and nursing mothers, which increases the demand for breast pumps. All these factors influence women to use breast pumps while pursuing their professional careers, thus fueling the Breast Pump Market of US.
3. Does increasing knowledge, awareness, and acceptance about breastfeeding benefits, affecting the growth of US Breast Pumps Market?
The increasing knowledge, awareness, and acceptance regarding breastfeeding, are pivotal factors that are driving growth of US Breast Pumps Market. As new mothers get to know about the dietary and immunological benefits of breast milk, they prefer to breastfeed their child for at least 6 months after the birth of the child. This growing awareness has a direct relation to the demand for breast pumps in the US market.
According to the data in 2022, around 83.2% of infants initiate breastfeeding at the time of birth with around 24.9% of the babies are exclusively breastfed till 6 months of age. From 2007 to 2022 there is a steady increase in breastfeeding rates over time. According to the Centers for Disease Control and Prevention, three out of four women (75%) in US breastfeed their child.
Breastfeeding not only protects babies from infections and diseases but also decreases the risk for mothers to have breast and ovarian cancers. The studies published in the journal Pediatrics estimated that almost 90% of the families in US follow guidelines related to breastfeeding exclusively for six months. By doing this those families saved approximately $13 billion annually from reduced medical and other costs.
This shows that the acceptance of breastfeeding by new mothers as a healthier choice enhances the outcomes of using breast pumps. The increasing acceptance and awareness regarding breast pumps create a symbiotic relationship with the breast pump market, hence helping the breast pump market of US to grow.
4. Online retail and e-commerce making breast pumps easily accessible to the new mothers.
Online e-commerce plays a significant role in increasing the growth of breast pump market in US. Online platforms provide convenience and accessibility to a vast variety of products to consumers who shop for breast pumps and related products. The online accessibility of such products allows customers to compare prices, customer reviews, etc. to make informed purchasing decisions while shopping online.
The e-commerce sales grew around 7.7% in 2022, year over year there is a dramatic drop from the double-digit e-commerce growth in each of the past five years, but the growth in 2022 is still enough to set a record high. The noticeable growth in sales comes with a slight bump in e-commerce penetration from 21.0% in 2021 to 21.2% in 2022. E-commerce share of total retail growth in 2022 was 23.8% year over year. That’s a slight down from 25.2% share of total retail growth in 2021.
Overall, the e-commerce spending in the past year shows that online retail and e-commerce spending has revolutionized the breast pumps market. By providing choice, convenience, and information to the new mothers the US Breast Pumps market is achieving record breaking growth along with the emerging players in the industry.
Conclusion
The growth of the US breast pump market is being driven by a combination of factors. The rising birth rate, increased employment of women, growing awareness about breastfeeding benefits, and the role of online e-commerce are collectively shaping the market’s expansion. As birth rates increase, demand for breastfeeding solutions such as breast pumps rises. More women entering the workforce further fuels the need for convenient breastfeeding options. Increased awareness of breastfeeding benefits positively impacts demand. Additionally, the accessibility and convenience provided by online e-commerce platforms have transformed how products reach consumers. These factors synergistically contribute to the remarkable growth of the US breast pump market.