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Home Health Care Vietnam Pharmacy Retail Market, Vietnam Pharmacy Retail Industry, Market Revenue: Ken Research

Vietnam Pharmacy Retail Market, Vietnam Pharmacy Retail Industry, Market Revenue: Ken Research

How is Vietnam Pharmacy Retail Market Positioned?

Vietnam is one of the fastest growing pharmaceutical markets in South East Asia. The pharmacy retail market, although having presence of pharmacy chains since many years, gained momentum particularly in the last decade with entry of new players and growing healthcare expenditure and health & wellness awareness. Various social and economic factors have contributed to the growth of the industry. Vietnam has been experiencing a fast growing proportion of aging population. The proportion of population above 65 years of age has increased from ~% in 2015 to ~% in 2018 and is expected to triple to ~% by 2050, leading to higher demand for maintenance medicines in the country. The per capita drug expenditure in the country has also increased from USD ~ in 2014 to USD ~ in 2019.

In 2019, there were ~ pharmacies in Vietnam including drugstores, hospital dispensaries and drug cabinets of commune health stations. The number of pharmacies increased at a CAGR of ~% over the review period 2014-2019. On the basis of revenue, the industry grew from USD ~ billion in 2014 and crossed USD ~ billion in 2019, witnessing a CAGR of ~%. The medicine retail channel through pharmacies accounts for approximately ~% of the total pharmaceutical market in 2019. In the recent years, the industry has witnessed a growth of modern pharmacy chains. Most pharmacy chains in Vietnam are currently focusing on the southern region, particularly Ho Chi Minh and neighboring provinces. These pharmacies offer a wide portfolio of products ranging from Pharma to FMCG.

Vietnam Pharmacy Retail Market Segmentation

By Market Structure: The presence of Organized Pharmacies is low in Vietnam in comparison as these chains have recently started expanding. The unorganized market dominated both in the number of stores and revenues as of 2020.

By Region: Vietnam can be classified into three regions namely northern, southern and central. The southern region, particularly Ho Chi Minh & neighboring provinces, accounts for the highest number of pharmacies as well as industry revenue due to concentration of pharmacy chains as well population. The remaining revenue is contributed by the northern & central regions.

By Type of Product Category: Prescribed Medicines contributed the maximum revenue share in the total market in 2020. Organized Pharmacies are however starting to focus on Non-Pharma Products as well due to higher margins and in order to expand their product portfolio.

By Type of Drug: Generic Drugs accounted for maximum industry revenue in Vietnam in 2020. Generics are easily available and mostly prescribed by the doctors as well since majority of the people belong to low/medium income groups. The domestic drug manufacturers are also focusing on production of generics.

By Location of Pharmacy: Majority of the pharmacy stores in Vietnam were observed to be located outside hospital premises in busy streets, malls, shopping complexes, etc. A small proportion of the pharmacies are located inside hospital premises.


By Therapeutic Areas: Drugs for cardiovascular diseases were most sold in pharmacies across Vietnam in 2020. Anti-diabetic, pain relief/analgesics, anti-infective & respiratory drugs were also largely demanded. NCDs accounted for ~% of the total deaths in Vietnam in 2018 and are leading higher drug sales across various therapeutic classes.

Major Trends and Growth Drivers in Vietnam Pharmacy Retail Market

Rising Per Capita Drug Expenditure: Due to rising health awareness and prevalence of communicable & non-communicable diseases, the per capita expenditure on medicines is also consistently increasing. The per capita drug spending increased a CAGR of ~% over the period 2014-2019, from $ ~ in 2014 to $ ~ in 2019.

Health Insurance Coverage: The number of total population participating in the national insurance program reached ~ million, accounting for ~% of the population in 2018. The coverage is further expected to increase to ~% of the total population by the end of 2020.

Rising Cases of NCDs: Non-communicable cases are consistently rising in Vietnam particularly cardiovascular diseases, cancers, pre-natal & maternal conditions, chronic respiratory diseases, diabetes & more. NCDs accounted for ~% of the total deaths & ~% of the total cases in Vietnam in 2018.

Aging Population: Vietnam is one of the countries with the fastest aging population in South East Asia. The proportion of population above 60 years of age reached ~% in 2018, while the proportion of population above 80 years reached ~%. The median age in the country is also expected to increase from ~ years in 2017 to ~ years by 2050, thus highlighting the growth of aging population in the nation.

Competition Scenario in the Vietnam Pharmacy Market

The Vietnam Pharmacy Retail Market has a presence of ~ pharmacies as of 2019. The market has a mix of chain and independent pharmacies with majority of pharmacies being independent or standalone. Organized pharmacies together accounted for ~% of the industry revenue in 2019. The top five pharmacy chains on the basis of number of stores are Pharmacity, Long Chau, Guardian, Medicare and Phano Pharmacy as of November 2020. The competition in market is highly fragmented, with pharmacy chains accounting for a very small percentage of the total industry revenue as well as total number of stores. The organized chains are trying to establish a strong presence in the market by rapidly expanding their store network, offering various services such as integrating stores with latest technologies for better in-store experience, membership programs & loyalty schemes, special promotion offers and discounts, delivery services and more.

Vietnam Pharmacy Retail Market Future Outlook and Projections

The pharmacy retail market in Vietnam is expected to reach at a value of USD ~ Billion by 2025 registering a CAGR of ~% during the forecast period of 2019-2025. The outbreak of Covid-19 pandemic stimulated the shift of customers towards preventive healthcare & over-the-counter products and growing the consumption for vitamins, dietary supplements and functional foods. Other factors as ageing population, rapid store expansion of organized pharmacies, increase in per capita drug expenditure and rising adoption of e-pharmacies is expected to drive the growth of the industry.

Vietnam Pharmacy Retail Market (Basis Revenue and Number of Pharmacies):-

Vietnam Pharmacy Retail Market Segmentations (On the basis of Sales Volume)

By Market Structure (On the basis of Revenue and Number of Pharmacies)

Organized Market

Unorganized Market

By Product Category (On the basis of Revenue)

Prescribed Drugs

Over-the-Counter Products

Non-Pharmaceutical Products

Medical Equipment

By Region (On the basis of Revenue & Number of Pharmacies)




By Therapeutic Areas (On the basis of Revenue)



Pain Relief/Analgesics








By Drug Type (On the basis of Revenue)



By Location (On the basis of Number of Pharmacies)

Street/Mall Based

Hospital Based

Pharmacy Retail Chains Covered:-


Long Chau



Phano Pharmacy

An Khang

Trung Son


Eco Pharmacy

My Chau

SK Plus Pharmacy

Key Target Audience:-

Pharmaceutical Manufacturing Companies

Pharmacy Retail Companies

Independent Pharmacies

Industry Associations

Government and Regulatory Bodies

Telemedicine Companies

Pharmaceutical Distributors & Wholesalers

Time Period Captured in the Report:-

Historical Period: 2014-2019

Forecast Period:  2020-2025

Key Topics Covered in the Report:-

Overview and Genesis of Vietnam Pharmacy Retail Industry

Vietnam Demographics, Healthcare Overview & Health Statistics

Usage of Contraception & Family Planning Practices in Vietnam

Health Insurance Scenario

Trends and Growth Drivers in the Industry and Challenges Faced

Vietnam Pharmacy Retail Market Size and Segmentations, 2014-2019

Telemedicine & Growth of Hybrid Pharmacies

Customer Decision Making Parameters & Brand Perception Mapping

Industry SWOT Analysis and BCG Matrix

Cross Comparisons between Pharmacy Retail Chains and Company Profiles

Future Market Size and Segmentations, 2020-2025F

Covid-19 Impact on the Industry, Future Trends & the Way Forward

Analysts’ Recommendations

For More Information on the research report, refer to below link:-

Vietnam Pharmacy Retail Market

Related Reports:-

Taiwan Pharmacy Retail Market Outlook to 2025 – By Market Structure (Organized and Unorganized), By Region (Taipei Division, Northern Division, Central Division, Southern Division, KaoPing Division and Eastern Division), By Product Sales (Prescribed Medicines, OTC Products, Non Pharma Products and Medical Equipment’s), By Drug Type (Generic And Patented) and By Therapeutic Class

Philippines Pharmacy Retail Market Outlook to 2025 – By Market Structure (Organized and Unorganized), By Location (Standalone and Hospital Based), By Region (North, Central and South), By Product Sales (Prescribed Medicines, OTC Products, Non Pharma Products and Medical Equipments), By Drug Type (Generic and Patented) and By Therapeutic Class

Thailand Pharmacy Retail Market Outlook to 2025 – By Market Structure (Organized & Unorganized Segment); By Region / Cities (Bangkok & its Vicinity, Central, South, Northeast, North, Eastern & West); By Product Categories (Prescribed, OTC, Non-Pharmaceutical Products and Medical Equipment); By Therapeutic Areas; and By Product Type (Patented & Generic Drugs)

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications


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