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Home Business 3 Key Insights on Competitive Landscape in Global Protein Supplement Market

3 Key Insights on Competitive Landscape in Global Protein Supplement Market

Few Diverse Global Players Dominate the Market Holding ~40% of Revenue Share Despite the Presence of about ~250 competitors comprising a Large Number of Country-Niche Players and Regional Players, finds a recent market study on Global Protein Supplement Market by Ken Research.

Protein is a macronutrient that the human body needs to repair tissue, develop muscle, and produce enzymes and hormones. It is one of the components that make up skin, muscle, and bone. In addition to being present in a wide range of specially made drinks, bars, and powders, protein can also be found in foods including dairy, eggs, red meat, chicken, fish, nuts, tofu, and legumes. In addition, protein supplements can be beneficial as a component of their overall dietary strategy. Bodybuilders and sports athletes frequently utilize protein supplements as a form of nutritional and bodybuilding supplement to enhance their protein intake without simultaneously increasing their intake of carbohydrates and fats. When taken directly, these supplements have a higher protein content than other protein sources.

Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.

  1. Global Players Who Comprise ~15% in Terms of the Number of Competitors Hold the Dominant Revenue Share

Competitive Analysis by the Ken Research Study found that the Global Protein Supplement Market is highly competitive with ~250 players which include globally diversified players, regional players as well as a large number of country-niche players having their niche in the protein supplement. The country-niche players comprise about ~45% in terms of the number of companies, followed by regional players accounting for ~40% in terms of the number of companies. Most of the country-niche players are raw material suppliers. Some of these who successfully evolve to create protein supplement products often get acquired by large global players seeking to grow and diversify quickly.

Global Protein Supplement Market

  1. Leading Specialist Global Players’ Ongoing Efforts To Provide Protein Supplement To a Variety of Industries Drive the Growth of the Market

Detailed comparative analysis of key competitors available within the Research Study shows that specialist company, such as Glanbia PLC, Abbott., NOW Foods, MusclePharm, QuestNutrition, CytoSport, Inc., Iovate Health Sciences International Inc., The Bountiful Company, AMCO Proteins, Transparent Labs and others are the major companies operating to provide high-quality protein supplements for a variety of end-users.

  • In April 2018, Abbott introduced Ensure Max protein to provide all the protein needed to maintain or rebuild muscle with the proper nutrition. The product was designed to appeal to people over the age of 50.

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  • In February 2022, Nestle Health Science, a subsidiary of Nestle SA, finalized the acquisition of Vital Proteins, a Chicago-based producer of collagen-based meals, beverages, and supplements. Since Nestle first purchased a majority stake in Vital Proteins in June 2020, the company has experienced phenomenal development.
  • In July 2022, Post Holdings Inc.’s Dymatize brand introduced Complete Plant Protein, a new plant-based protein supplement. Vegan ingredients such as soy protein, which has 25g of protein per pack, were used in the creation of the product.

Global Protein Supplement Market Size

  1. Government Initiatives to Aid in the Expansion of the Global Market for Protein Supplement Market
  • In July 2022, Australia’s Protein Roadmap was published by Commonwealth Scientific and Industrial Research Organization (CSIRO) with assistance from Austrade and other business associates. The roadmap identifies a US$13 billion opportunity for Australian investment in technology-driven proteins.
  • In September 2022, USA Food and Drug Administration (FDA) is giving nutrition programs a top priority to guarantee that Americans have better access to healthier foods and nutrition information that we can all utilize to make healthier decisions more quickly. Increasing access to better foods may enhance eating habits, which will enhance everyone’s health and well-being.

Key Topics Covered in the Report

  • Snapshot of the Global Protein Supplement Market
  • Industry Value Chain and Ecosystem Analysis
  • Market size and Segmentation of the Global Protein Supplement Market
  • Historic Growth of the Overall Global Protein Supplement Market and Segments
  • Competition Scenario of the Market and Key Developments of Competitors
  • Porter’s 5 Forces Analysis of the Global Protein Supplement Industry
  • Overview, Product Offerings, and Strengths & Weaknesses of Key Competitors
  • COVID-19 Impact on the Overall Global Protein Supplement Market
  • Future Market Forecast and Growth Rates of the Total Global Protein Supplement Market and by Segments
  • Market Size of Application Segments with Historical CAGR and Future Forecasts
  • Analysis of Global Protein Supplements in Major Regions
  • Major Production/Supply and Consumption/Demand Hubs within Each Region
  • Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments
  • Overview of Notable Emerging Competitor Companies within Each Major Region

Major Players Mentioned in the Report

  • Glanbia PLC
  • NOW® Foods
  • QuestNutrition
  • CytoSport, Inc.
  • Lovate Health Sciences International Inc.
  • The Bountiful Company
  • AMCO Proteins
  • Transparent Labs

Notable Emerging Companies Mentioned in the Report

  • Woodbolt Distribution Llc
  • Dymatize Enterprises Llc
  • RSP Nutrition
  • BPI Sports
  • The Hut.com Limited and MSM Retail Pvt Ltd.

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Protein Supplement Companies
  • R&D Institutes for Protein Supplement Development
  • Protein Supplement Manufacturers
  • Protein Supplement Suppliers
  • Protein Supplement Raw Material Provider 
  • Investment Banks Targeting Supplement Market
  • Caffeine Producers
  • Food Safety Authorities
  • F&B Marketing and Advertising Agencies
  • Dietary Supplement Manufacturers
  • F&B Research Institutes
  • Entrepreneurs in Food Industry
  • Potential Entrants into Food Industry
  • Government Departments for Food Standards
  • Government Ministries and Departments for Food Industry

For more insights on the market intelligence, refer to the link below: –

Global Protein Supplement Market Size, Segments, Outlook, and Revenue Forecast 2022-2028: Ken Research

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