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3 Key Insights on US$ 18 Bn Opportunity in the Global Hard Seltzer Market: Ken Research

Driven by the rising demand for flavored alcoholic beverages as well as the adoption of western culture and the growing trend of low-alcohol beverages among millennials, the Global Hard Seltzer Market is forecasted to reach nearly US$ 18 Bn by 2028 says Ken Research Study.

Hard Seltzer, also known as spiked seltzer, hard sparkling water, and alcoholic seltzer, is a blend of carbonated water, fruit flavoring, and alcohol. The flavors differ from brand to brand and from basic flavors like lime, black cherry, ruby grapefruit, and others to more elevated flavors such as lemon agave hibiscus, cucumber peach, melon basil, and others.

Ken Research shares 3 key insights on this high-demand market from its latest research study.

1. Growing Demand for Healthier Alternatives to Beer, Wine, and Other Beverages Encourage Market Growth

The surging demand for low-calorie, natural ingredients, less-sugar, or carbohydrate-content beverages like hard seltzer among health-conscious consumers is expected to create immense opportunity for the growth of the Global Hard Seltzer Market. The growing trend for less-alcohol content beverages with enhanced taste and wider options among young and aged consumers is likely to boost the demand for hard seltzer in the market. Furthermore, the hard seltzer is considered a status symbol among millennial consumers due to which the product is gaining popularity. However, high customs charges and tax policies on the import and export of hard seltzer products may impede the growth of the market.

Global Hard Seltzer Market

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According to Ken Research estimates, the Global Hard Seltzer Industry – valued at around US$ 5 Bn in 2017 and estimated to reach nearly US$ 9 Bn by 2022 – is expected to grow to around US$ 18 Bn opportunity by 2028.

2. Increasing Preference for Strong Carbonated Alcoholic Beverages is driving the Market Growth

The increasing trend of alcoholic consumption with low-alcohol content among millennials and gen Z coupled with rising health consciousness among consumers is boosting the demand for comparatively healthier alternatives to beer, wine, and others, which is likely to aid the growth of the market. Moreover, hard seltzer contains comparatively fewer calories and low sugar and carbohydrate content which is gaining popularity among consumers. In addition, hard seltzer is popular as a status symbol among consumers, which is anticipated to boost the product demand and augment the growth of the Global Hard Seltzer Market.

Global Hard Seltzer Industry

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3.  Stringent Regulations on Hard Seltzer Products Are the Most Significant Barrier to the Growth of the Market.

The governmental bodies have laid strict tax policies on the import and export of hard seltzer products and manufacturer of hard seltzer has to pay high custom duties for their products which may restrict the growth of the market. Furthermore, hard seltzer manufacturers also have to undergo Environmental Impact Assessment (EIA) as the government applied regulations on waste management and the use of water resources companies which also may hinder the growth of the market. The below table depicts the import costs for both 1 x 70cl bottle and 6 x 70cl bottles at 40% ABV retailing for £45 in Australia.

Global Hard Seltzer Market Analysis

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Key Topics Covered in the Report: –

Snapshot of the Global Hard Seltzer Market

Industry Value Chain and Ecosystem Analysis of the Hard Seltzer Market

Market size and Segmentation of the Global Hard Seltzer Market

Historic Growth of the Overall Global Hard Seltzer Market and Segments

Competition Scenario of the Hard Seltzer Market and Key Developments of Competitors

Porter’s 5 Forces Analysis of the Global Hard Seltzer Industry

Overview, Product Offerings, and Strategic Developments of Key Competitors

COVID-19 Impact on the Overall Global Hard Seltzer Market

Future Market Forecast and Growth Rates of the Global Hard Seltzer Market and by Segments

Market Size of Application/End-User Segments with historical CAGR and Future Forecasts

Analysis of the Hard Seltzer Market in Major Regions

Major Production / Consumption Hubs in the Major Regions

Major Production/Supply and Consumption/Demand Hubs in Each Region

Major Country-wise Historic and Future Market Growth Rates of the Total Hard Seltzer Market and Segments

Overview of Notable Emerging Competitor Companies within Each Major Region

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Major Companies Mentioned in the Report

Anheuser-Busch InBev

White Claw Seltzer

The Boston Beer Company

San Juan Seltzer

Hard Seltzer Beverage Company, LLC



Blitz-Weinhard Brewing Company

Molson Coors Beverage Company

Corona Seltzer

Notable Emerging Companies Mentioned in the Report


Pursue Hard Seltzer

Sonic Hard Beverages

The Coca-Cola Company


Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

Hard Seltzer Producers

Spiked Seltzer Producers

Alcoholic Beverages Manufacturers

Hard Sparkling Water Manufacturers

Alcoholic Beverages Companies

Carbonated Drinks Companies

Suppliers of Packaging Materials (Suppliers of Bottles, Corks)

Food Regulatory Authorities

Alcoholic Beverages Regulatory Authorities

Government Ministries and Departments of Alcoholic Beverages

Investment Banks and PE Firms Focused on Alcoholic Beverages Industry

Potential Entrants into Alcoholic Beverages Industry

Beverages Research and Development Associations

Investment Banking & Financial Institutes

Research & Development Institutes for Alcoholic Beverages Sector

Investors in Hard Seltzer Start-ups

Investors in Alcoholic Beverages Start-ups

Environmental Regulatory Bodies

Packaging Equipment Manufacturers

Government & Food Safety Regulations

Caffeine Producers

Sweetener Producers

F&B Marketing Agencies

Government Departments for Food Standards

Period Captured in the Report

Historical Period: 2017-2021

Forecast Period: 2022E-2028F

For more insights on the market intelligence, refer to the link below: –

Global Hard Seltzer Market Analysis


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