Nigeria Mattress Market Outlook to 2028F: Ken Research

January 23, 2023

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Focus on increase in per capita income on home care, affordability of mattresses, favorable government policies and expansion of healthcare and hospitality sectors in the market are major growth drivers contributing towards the development of Mattress Market in Nigeria.

Impact of Pandemic on the mattress market: The COVID-19 pandemic has had a strong impact on the sleeping mattress market. However, with the presence of online shopping as well as doorstep delivery sleeping mattress market witnessed a pace in demand over the mid-months of 2020. In addition, barriers to movements of goods have forced the market to depend on domestic production and local manufacturing. Also, many consumers seek comfort in their homes. Owing to this, the demand for sleeping mattress surged, keeping the market afloat during the year-long pandemic period.

Nigeria Mattress Market

Innerspring and King-Size mattresses dominated the market: Spring mattress was observed as the most popular type of mattress and under the spring category, the pocket spring type was the most selling type in the country. The remaining market share was captured by foam and latex and other mattress segment in Nigeria during 2018-2023P. Moreover, King size and super king size mattress segment was observed to dominate the Nigerian mattress market during the year 2023P because of large physique and good height of the male population. The remaining market share was collectively captured by queen size, double size and single mattress segments.

Market Structure of Nigeria’s mattress industry: Organized market in Nigeria represents the popular mattress manufacturers majorly operating in the urban areas of the country that distribute their products through a structured distribution channel. Organized market players are known for producing high quality mattress by using spring, foam, premium foam combinations and other quality materials. Organized sector dominated the mattress market owing to the significant presence of both local and the international players. Unorganized sector had limited penetration in the country’s mattress market during 2023.

Analysts at Ken Research in their latest publication “Nigeria Mattress Market Outlook to 2028F- By Type of Mattress (Alternating Pressure Mattress, Gel, Hybrid Mattress, Innerspring, Latex Mattresses, Memory Foam), By Size (Full, King, Queen, Twin), By Business Model (Lease, Outright Sale), By Distribution Channel (Retail and Direct) and By End User (Commercial, Hospitals, Residential).”Geographically, Nigeria generated a large revenue in the African mattress market in 2023, owing to the high demand for mattresses in the medical and hotel industries in the country. Consumers are prioritizing sleep as a crucial factor contributing to high-energy levels, happiness, and productivity. Further, growing awareness regarding mattress types and brands, and growth in e-commerce and online retail sectors are projected to expand the mattress industry in the country in the long run. The market is expected to grow at a CAGR of ~% during 2023-2028F owing to the above-mentioned factors.

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Nigeria Mattress Market