Baby food product comprises baby soups, frozen baby foods, baby snacks, baby cereals and bottled baby foods. Foremost market share has been controlled by bottled baby foods, followed by baby cereals. Frozen baby food is projected to have greatest growth potential followed by bottled baby food and baby cereals.
Traditionally, babies are fed with soft home cooked food, a practice that is still prevalent in underdeveloped and developing countries. However, augmenting the urbanization and changing lifestyles have augmented the demand for packaged baby foods in dissimilar societies and cultures. These foods are fed to babies between the ages of four to six months and two years. The effective growth in awareness for nutrition, augment in organized retail marketing, urbanization paired with a noteworthy increase in the count of working women population are foremost factors that boost the baby food market growth. Concerns connected to food safety, falling birth rates, and the practice of feeding home cooked food to babies are the foremost restraints in this market.
The prepared baby food market segmentation based on product type, distribution channel and geography. Based on product type, the market is classified into dried baby food, milk formula, prepared baby food, and other baby food. Presently, milk formula occupies the greatest market share followed by the product segment of prepared baby food. However, over the forecast duration, product segment of prepared baby food would gain protuberant adoption in the global market. Sales of milk formula baby food is extremely concentrated in the APAC region.
Alternatively, requirement for prepared baby food is largely restricted to developed regions. However, market for prepared baby food, in developing regions would pick pace over the review period, subsequently leading to the dynamic growth of the market across the APAC region. Thus, this has opened a lot of opportunities for baby food market sales revenue millions.
Based on the canned baby food market analysis, the effective growth urban population, changing lifestyles of individuals owing to considerable augment in disposable incomes is the main aspect that boost the entire growth of the global canned baby food market. In addition, growth population of women at workplace leaves less time for food preparation and breast-feeding the infants, in turn requires quality baby food for their baby. Packaged baby foods are prominent in the urban areas, as they deliver the adequate amount of nutrition for infants.
Moreover, high price of the baby food products has limited their acceptance among middle-income groups. Furthermore, home-cooked food is favored by consumers duel in the rural and isolated regions, owing to shortage of awareness about these products. However, promotional campaigns and inexpensive baby food products would lead to overall augment in the revenue generation of the market.
Not only has this, the surging requirement for pre-prepared and convenient baby food products such as sauces and purees are quickening the industry growth. The incorporation of diverse flavours in several baby food products, which is progressively appealing to children, is influencing the growth of the baby food industry. Therefore, it is predicted that during the near period the market of baby food will augment more proficiently over the forthcoming years.
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