Digital transformation refers as the use of digital technology with an objective to address the conventional issues. The switch from traditional to new digitized business models accelerates the introduction of advanced high-tech products & solutions. The digital transformation helps the companies to improve the image of their brand, customer experience and customer stays with the help of software installation. Digitally transformation companies can be flexible for changing the technological panorama and can appeal to the abrupt changes in the industry. The increasing digitization of organizational business functions to meet changing customer preferences and improve operational efficiency has directly impacted the growth of the digital transformation market throughout the forecast period. Rising focus on collaboration among departments, growing demand for personalized digital transformation and increasing usage of disruptive technologies like artificial intelligence (AI), machine learning (ML) and big data will open up new opportunities that will lead to the growth of the digital transformation market throughput the forecast period.
Referring to the study, “North America Digital Transformation Market: Current Analysis and Forecast (2021-2027)” the key companies operating in the North-America digital transformation market include Dell, Microsoft Corporation, IBM Corporation, Adobe Systems Incorporated, Accenture PLC, Oracle Corporation, Capgemini, Google Inc, Cognizant, SAP SE and among others. Small, medium and large businesses are increasingly adopting digital transformation solutions to gain the competitive advantage and respond to consumers in real time. In addition, the widespread adoption of industrial robots and the advent of Industry 5.0 to improve the efficiency of intelligent factory systems are driving the growth of the market. Moreover, a range of technological advances, such as the integration of devices connected to the Internet of Things (IoT) and cloud computing solutions are other growth drivers. These connected, data-rich technologies are integrated into business operations, making it easier for the business to take concrete steps for better and more efficient customer engagement. Few other factors, including the increasing use of wireless communication technologies, as well as the development of large-scale infrastructure, especially in developing economies, are expected to drive the market towards growth.
Rise in advent of machine learning and artificial intelligence, followed by rapid proliferation of mobile devices & apps, growth in adoption of big data & other related technologies, increase in cost benefits of cloud-based digital transformation solutions and growth in adoption & scaling of digital initiatives are some major factors, which are responsible for growth of the North-America digital transformation market. Additionally, growing penetration of IoT and adoption of the cloud services, along with the ease of access offered by blockchain and online services during COVID19, is also positively influencing the growth of the market. Apart from this, increase in security & privacy of enterprise data may impact the market. Moreover, rise in demand for real-time analytical solutions to track or monitor the COVID-19 spread, rise in usage of connected & integrated technologies and growth in demand for personalized digital transformation are leading opportunities for market.
Based on country-wise analysis, the North-America digital transformation market is primarily driven by increase in investment in research & development (R&D) for introduction of new technologies, presence of many digital transformation solution providers and surge in use of different types of online payment modes across the region. Digital transformation requires a very responsive & flexible IT support, which is available in the majority of companies in this region. There is tremendous demand in the region for robotics and software solutions due to high manufacturing, automotive, and retail in the United States and Canada. It is projected that future of the North-America digital transformation market will be bright as a result of various technological advancements for instance integration of connected devices with Internet-of-Things (IoT) & cloud computing solutions during the forecast period.
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North America Digital Transformation Market
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