The nutritional and dietary supplements consist of vital components such as vitamins, minerals, proteins, and several other compulsory ingredients. The dietary supplements are basically the food substances that have key nutrients like vitamins, minerals, herbal extracts, key amino acids, and the enzymes responsible for metabolism development. The dietary supplements can be taken in various forms, such as tablets, powders, capsules, gel caps, pills, and liquids syrups. The diet supplements assist in taking direct nutrition related to vitamin, botanical, mineral, and fatty acid supporting the consumers to stay healthy & preventing any of the nutritional deficiency-based diseases. The dietary supplements further help to develop a much healthier life style in providing essential nutrients that are needed for healthy development.
The nutritional and dietary market type is segmented over dietary supplements such as calcium, probiotic, combination, fish oil & omega fatty acid, fibers, mineral, ginseng, herbal supplement, protein, and vitamins. The fibrous compounds are the indigestible substances that help in lowering the cholesterol levels, weight decrease, and stabilizing the blood sugar, cholesterol, and glucose levels. Based on the mode of application, the market is further segmented to liquids, capsules, tablets, powder, gel caps, soft gels, and others. Based on the functions, the market is further segmented over the medicinal supplements and any other additional supplements associated with sports and nutrition. The nutritional and dietary supplements market over distribution channel, the market is further segmented over pharmacy & drug store, online channel, and supermarket & hypermarket. An increase in awareness associated with fat reduction & an increase in focus on further enhancement of nutrition intake is promoting the adult dietary supplement over the forecast period. Moreover, based on the category, the market is analyzed over the adult dietary supplements, children dietary supplements, pregnant women dietary supplements and old-aged dietary supplements.
Some of the key players operating in nutritional and dietary supplements such as Abbott Nutrition, Herbalife Ltd, Chemi Nutra, Advocare International, BASF Corporation, Bayer Healthcare LLC, Biosyntrx, Inc., Amway, HORN Nutraceuticals, Novartis AG, Enzymotec USA, NOW Foods, Omega Protein, NBTY Inc, A1 Supplements, Vitamin Shoppe, General Nutrition Companies, and Pro-Health.
The change in lifestyles & increase in disposable income, rise in health consciousness with a focus on the preventive measures and focus on the preventive healthcare products. The supplements assist in developing a much healthier lifestyle by providing the essential nutrients which have healthy body requirement. The dietary supplements market players making influence over mass media communications & advertisements over the pharmaceutical, retail sectors are expected for producing lucrative Dietary Supplements demands.
Based on geography, the North-American region is having a major share over the global market owing to the consistent rise of consumption of vitamin supplements in the region. Furthermore, the Asia-Pacific market holding a prominent share of Dietary supplements market over the increase in the adoption of healthy lifestyles and expanding over the organized retail sector over the emerging economies of the region. The augmented number of patients getting pickled on awareness for malnutrition is expected to propel to promote the utilization of clinical nutrition market over the forecast period.
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Ankur Gupta, Head Marketing & Communications