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Home Technology and Telecom IT And ITES Future of Taiwan Online Retail Industry: Ken Research

Future of Taiwan Online Retail Industry: Ken Research

How Is The Competitive Landscape Of Online Retail Market In Taiwan?

The Taiwan Online Retail Market is moderately fragmented in nature as the top ten players of the market capture ~% of the market share for the year 2018. The increasing number of retail websites and apps with the growing demand for personalization in the country has led to intense competition among the top players. Major players operating in the online retail market in Taiwan include Momoshop, Fubon Group, Yahoo!, Sea Ltd., President Chain Store Corp., Apple, Mega Co. Ltd., Eastern Media International Corp., Viva Shopping network, PChome, eBay Co. Ltd., Rakuten Inc., and others. Some of the major parameters on the basis of which the online retail companies compete in Taiwan include a number of product categories, unique visitors’ traffic, operating model, logistics, and major brands of the company.

Future Outlook and Projections for Taiwan Online Retail Market

Taiwan online retail market is anticipated to increase from TWD ~ million in 2018 to TWD ~ million by the year ending 2023 in terms of gross merchandise value at a CAGR of ~ % during the period 2018-2023E owing to growth in internet and smartphone penetration, increasing urban population, rapid technological development, rising investment, increasing number of social media users, growth. in retail websites and applications in Taiwan. Growing demand for personalization coupled with increasing online shoppers will drive the growth of the online retail market in the near future in Taiwan.

How Is the Taiwan Online Travel Market Positioned?

The online travel industry in Taiwan was observed to grow in the past five years recording a CAGR of ~% in terms of gross transaction value during the review period 2013-2018 owing to the increasing number of travel websites and apps, availability of attractive holiday packages, growing fast and secure online payment services and rising inbound and outbound trips in the country. The market is growing in Taiwan owing to the well-developed digital infrastructure of the country, high smart phone penetration, increasing number of social media users and growing visitor’s expenditure in the country.

Online Travel market of Taiwan is not akin to the offline travel market in the country. For a long time, the country has used ticket booking counters for the purpose of travelling rather than booking it through online channels. Tourism provides a significant contribution to the Taiwan economy bringing jobs and exports. Moreover, Taiwan has huge potential to make the country a strong destination for tourism. It is safe and inexpensive, and combines extensive natural beauty and a mix of cultural and outdoor activities with proximity to major neighbouring markets.

Key Segments Covered: –

Online Retail Market

By Product Category Type (Apparel and Footwear, Consumer Electronics, Media Products, Beauty and Personal Care, Consumer Appliances, Consumer Health, Personal Accessories, and Eyewear, Food and Drink, Homewares and Home Furnishings, Traditional Toys and Games, Pet Care, Home Improvement & Gardening, Video Games Hardware, Home Care and Other Internet Retailing)

By Type of Device (Mobile and Desktop)

By Gender (Female and Male)

Online Travel Market

By Categories (Intermediary Online Sales and Direct Online Sales)

By Type of Device (Desktop Travel Sales and Mobile Travel Sales)

By Intermediary Online Sales (OTA Online Sales to Residents and Other Travel Intermediaries Online Sales to Residents)

By Intermediaries Corporate Business Online Sales and Intermediaries Leisure Online Sales

By Direct Online Sales to Residents (Airlines Direct Online Sales, Lodging Direct Online Sales, Car Rental Online Sales, and Other Transport Direct Online Sales)

By Intermediary Corporate Business Online Sales (Air Online Sales Only, Lodging Online Sales Only, Car Rental Online Sales Only, Transport Online Sales Only and Other Online Sales Only)

By Intermediary Leisure Online Sales (Package Holidays Online Sales Only, Air Online Sales Only, Lodging Online Sales Only, Cruise Online Sales Only, Car Rental Online Sales Only, Other Transport Online Sales Only and Other Online Sales Only)

Snapshot on Online Payment Gateways Market

Key Target Audience

Online Retail Companies

Third-Party Websites of Online Retail

Online Travel Companies

Online Payment Gateway Platforms

Government Association

Government Agencies

Private Equity and Venture Capitalist Firms

Time Period Captured in the Report:

Historical Period: 2013-2018

Forecast Period: 2018-2023E

Companies Covered:

Taiwan Online Retail Market:

Momoshop (Fubon Group)

PCHome Online

Sea Ltd. (Shopee)

President Chain Store Corp

Apple Inc

Eastern Media International Corp

Rakuten Inc.

A.S. Watson Retail (HK) Ltd.

Far Eastern Department Stores Ltd

Yahoo! Inc.

Taiwan Online Travel Market:

Lion Travel Service Co. Ltd.

Cola Tours Group

Ez Travel Co. Ltd.

South East Travel Service Co. Ltd.

Agoda Co. Pte Ltd.

Taiwan Payment Gateway Market:




PayDollar (AsiaPay)


Key Topics Covered in the Report: –

Internet Retailing in Taiwan

Internet Travel Booking in Taiwan

Major Payment Gateway Platform Taiwan

Major Payment Gateway Platform Taiwan

Major Players in Taiwan Online Retail Market

Major Shopping Websites in Taiwan

Online Payment Gateway Taiwan

Payment Service Providers Taiwan

Taiwan Corporate Travel Booking

Taiwan Leisure Travel Bookings

Taiwan Online Travel Agencies

Taiwan Online Travel Market

Major Travel Booking Sites Taiwan

For More Information on the Research Report, refer to below links: –

Taiwan E-Commerce Industry Growth

Related Reports by Ken Research: –

UK E-Commerce Market Outlook to 2025 – Online Retail (By Product Categories, By Desktop and Mobile Transaction Type, By Gender and By Mode of Payment); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile Booking Type); Online Advertising (By Desktop and Mobile Ad Spend, By Type of Advertising, By Type of Display Advertising, By Sectors and By Advertising Model); Online Movie Ticket Booking; Video Streaming; Music Streaming and Online Gambling

Singapore Online Advertising Market Outlook to 2023 – By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds And Others), By Type Medium (Desktop, Mobile), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare, And Others) And By Models (Cost Per Click, Cost Per Mile And Cost Per Action)

Taiwan Online Advertisement Outlook to 2023 – By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance and Financial Insurance, E-Commerce and Others), and By Cost Model (CPC, CPM, and CPA)

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications


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