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Home Consumer products and Retail Consumer Electronics Future Outlook of Indonesia Used Smartphone Industry: Ken Research

Future Outlook of Indonesia Used Smartphone Industry: Ken Research

Overview Of Indonesia Used Smartphone Industry and Market Size

Indonesia’s Used Smartphone Industry was valued at USD ~XX million in 2021, growing at a CAGR of XX% in between 2016 and 2021. In the pre-COVID period from 2016-2019, the industry grew ~XX%. During COVID in 2020, the industry witnessed a drop in the growth as people were quarantined at home and the offline stores were shut. The sales of used smartphones during this period were primarily through online platforms. Post COVID, the situation began to normalize, the offline stores opened up and hence, the sale of used smartphones increased. The average prices of used smartphones have increased around 3% from 2016 to 2021. Increase in the average prices of used smartphones is positively correlated with the inflation rate for the products in this sector.

People prefer buying used smartphones, especially iPhone, because of the high prices of these smartphones. People who prefer replacing their handsets frequently and are brand conscious pref­­­­­­­­er buying second hand phones as they are cheaper and affordable than the new smartphones.

The increasing number of emerging online marketplaces increases the ease of convenience of getting a used smartphone at the doorstep from a certified seller and trusted marketplace. Offline retail stores have also adopted an O2O model, which means they provide their products both offline and online.

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The market size of online used smartphone market has been growing at a CAGR of XX% from 2016-2021. The growth of this industry accelerated during COVID in 2020, when all the offline stores were shut due to lockdown and people started buying used smartphones online.

Growing popularity of online marketplaces and e-commerce platforms, proper quality checks and authenticity of sellers are the recent trends of the industry. Increasing smartphone penetration along with digital transformation due to the adoption of 5G network are the main growth drivers of this industry. Increasing prices of raw materials of new smartphones also increases the demand for used smartphones. Implementation of the IMEI registration has minimized the circulation of illegal smartphones in Indonesia. The Ministry requires all companies that sell 4G-capable devices, including Apple and Samsung, to produce 30% of ‘local content’ in Indonesia. Improper pricing strategy and vulnerability to malware and hacking issues are some of the major challenges of this industry. With no standardized approach and the industry being at a nascent stage, it adds instability to the prices consumers face.

Key Segments Covered in Indonesia Used Smartphone Market

By Type of Distribution Channel

Unorganized

Organized

By Type of Marketing Channel

Online Marketplace

Offline Dealers

Classifieds

By Source of Lead Generation

Online

Dealership Walk-ins

By Sourcing Medium

OEM’s

Telephone Operators and Businesses

By Type of Sales

B2C

C2C

By Brand of Smartphones

Apple

Samsung

Xiaomi

Oppo

Others

By Age of Smartphones

0-12 Months

12-24 months

24-36 Months

36+ Months

By Price of Smartphones

< Rp 1Mn

Rp 1Mn-3Mn

Rp 3Mn-6Mn

>Rp 6Mn

By Purchases Across Geographies

Java

Jakatra

Sumatra

Others

By Type of Network

2G

3G

4G

By Battery Capacity

<3000 mAh

3000-5000 mAh

>5000 mAh

By Operating System

iOS

Android

Others

By Screen Size

  4.5-5.5 inch

  <4.5 inch

  >5.5 inch

Time Period Captured in the Report:

Historical Period: 2016-2021

Forecast Period: 2022F-2026F

Used Smartphone Industry Players

Online Platforms

Laku6

Jagofon.com

Shopee

Tokopedia

Bukalapak

Olx

Carousell

Offline Players

Erafone

Sentra Ponsel

DigiMap

Renan Store

Ekacelluler

Key Topics Covered in the Report

Ecosystem of Used Smartphones Industry

Business Lifecycle and Value Chain Analysis of Used Smartphones Industry

Business Models of Major Entities in the Used Smartphones Industry

Ratio of Used and New Smartphones in Indonesia

Customer Preferences and Buying Decision Behavior in Used Smartphone Industry

Market Size of New Smartphones Industry by Transaction Value and Sales Volume

Introduction on Indonesia Used Smartphones Market

Market Size of Used Smartphones Industry by Transaction Value and Sales Volume

Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size

Process of Quality Checks and Documentation Requirements Undertaken by Used Smartphone Entities in Indonesia

Competitive Scenario of the Online Used Smartphone Industry

Issues and Challenges in Online Used Smartphone Market

Trends and Developments in the Used Smartphone Industry

SWOT Analysis of the Used Smartphone Industry

Porter’s Five Forces analysis of the Used Smartphone Industry

Growth Drivers of Used Smartphone Industry

Challenges and Restraints in the Used Smartphone Industry

Government Rules and Regulations in the Used Smartphone Industry

Impact of Covid-19 and Government Regulations on Used Smartphone Industry

Future Market Size of Used Smartphones Industry by Transaction Value and Sales Volume

Future Market Size of Online Used Smartphones Industry by Transaction Value and Sales Volume

Future Market Segmentation of Used Smartphone Industry by distribution channel, type of marketing channels, source of lead generation, sourcing medium, sales, brand of smartphones, prices of used smartphones, age of used smartphones, across geographies, type of network, battery capacity, operating system, screen size

Industry Speaks

Analyst Recommendations

For More Information on the research report, refer to below link: –

Future of Indonesia Used Smartphone Market

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications
Support@kenresearch.com
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