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1. The total retail sales in Germany was more than 500 Bn out of which 27% was carried through E-commerce Platforms
Amazon.de, Zalando.de, Otto.de, MediaMarkt.de, and Lidl.de are the most popular e-commerce websites in Germany. Germans favor well-known and reputable sites; other shopping sites include Idealo, eBay, and H&M. Shoes, food and beverages, consumer gadgets, and books are among the most common goods purchased.
2. The top 5 e-commerce websites in Germany which are dominating e-commerce market.
Amazon.de, Otte.de, Zalando.de, Mediamarkt.de and Lidl.de contribute 47% to the German E-commerce market. These are amongst the top 5 e-commerce platforms in Germany. The German population prefers the online stores and websites to be in German language.
3. E-Commerce businesses experienced a rise in Online Shoppers during Covid-19; convenient and safe deliveries were the driving factors for growth
The restrictions imposed in the country led customers to shop online which was the major growth driver post pandemic for the E-commerce market in Germany. Pre-Covid, the growth was driven by increase in technology, customer awareness and increase in smartphone/social media penetration rate amongst the German population.
4. Adoption of advanced technologies are improving the E-Commerce Logistics Market Value Chain
The technology can support collaboration and transparency in the entire supply chain process by sharing information on a block-chain based system. Tube Logistics can be used to deal with the problem of congestion in the megacities such as Berlin. Innovations such as Hyperloop can provide rapid transit of goods for middle mile delivery. Cloud computing enables a variety of new ‘logistics-as-a-service’ (LaaS) business models. Cloud allows for the co-ordination and orchestration of information (related to variety of transactions with different parties) into integrated view.
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