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The Germany Mattress Industry has grown steadily in the last five years owing to the increased urbanization and growing healthcare and hospitality sector: Ken Research

February 8, 2023

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The Mattress Market in Germany saw a steady growth in the period of 2017-2021, and the market is expected to grow at a robust CAGR in the forecasted period.

Germany Mattress Market Overview: The Germany Mattress Market is currently at the growing stage owing to the increasing disposable income, increasing urbanization and rising healthcare and hospitality sectors as well as government initiatives. The market is moderately fragmented with many players in the market. The Germany Mattress Market witnessed a prominent expansion in the past decade. The demand for mattresses is increasing in commercial industries. New innovations such as multifunctional beds with height adjustment feature and electronic connectivity, are further driving interest from the buyers in the market and especially hospitals. However, the fluctuations in the prices of raw materials and manufacturing costs may restrain the market’s growth.

Start-Ups Entering the Market: Since internet shops provide considerably greater consumer convenience than conventional channels, several online start-ups, like Casper, are fiercely competing with merchants. Many start-ups are also expanding their product ranges to meet the varying needs of customers in the market. As more and more new businesses join the market, the profit margins are being squeezed by their aggressive pricing practices.

Impact of Covid-19 on Germany Mattress Market: The COVID-19 pandemic negatively impacted the supply chain of numerous sectors in Germany which led to the reduced trade in number of products, including mattresses, as a consequence of the closure of manufacturing facilities globally. Additionally, in 2020 the pandemic led to a precipitous decline in the number of foreign visitors in the region. The halt in the tourism industry impacted hotels, which further negatively impacted the market for mattresses in Germany. Over the subsequent several years, demand for mattresses was driven by a rise in the number of persons who were housebound for a prolonged period of time.

Germany Mattress Market

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Migration is helping the Germany Mattress Market Grow: Migration is a major reason for the rising population in urban areas, which is driving the real estate industry. In Germany, urbanization is an ongoing phenomenon, both in terms of urban land expansion and increasing population share. As the urban population grows further, the need for home furnishings will increase. Therefore, further increasing the demand and production of mattresses across the region.

Analysts at Ken Research in their latest publication “Germany Mattress Market Outlook to 2027F – By Product Type (Innerspring Mattresses, Memory Foam Mattresses, Latex, Alternating Pressure, Gel and Hybrid), By Size (Single, Double, Queen-size and King-size), By End User (Residential and Commercial)” observed that Germany Mattress Market is expected to showcase considerable growth in the coming five years. In the upcoming years, it is predicted to expand more rapidly due to increasing disposable income, increasing urbanization and rising healthcare and hospitality sectors. The Mattress Market in Germany is expected to grow at ~% CAGR over the forecasted period 2022P-2027F.

Key Segments Covered in the report