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India Beer Market Is Driven Due To The Growing Popularity Of Beer Among Youngsters: Ken Research

In India, the beer market is currently expanding. Due to the market’s adoption of trends and technologies from markets like America and Europe, beer production has changed from producing standard beer goods like a strong lager to flavored beers. There are already more than 140 beer brands available in the Indian beer market, which may satisfy the tastes of any customer category. As a result of factors like Indian consumers switching from hard liquor to beer, rising disposable income, shifting societal perspectives, and others, the market may experience tremendous growth in the upcoming years. Compared to other nations in the Asia Pacific area, India still has very low per capita beer consumption.

Report Analysis

According to the research report, India Beer Market Outlook to 2023- By Type (Strong, Mild, and Craft Beer), By Region (North, South, West, and East), By Gender (Male and Female), and By Distribution (State/ Government Corporations, Distributors and Retailers) states that the main drivers of the rising consumption of beer are due to changes in consumer lifestyles, increased urbanization, rising disposable incomes, and the growing popularity of beer among younger people, which will definitely grow the India Beer Industry rapidly. India offers fantastic potential for the big companies in the beer sector because it is one of the countries with the fastest growth and the least amount of penetration.

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Segmentation

  • By Beer Type

Changes in consumer lives, increased urbanization, rising disposable incomes, and the growing craze for beer among young people are the key factors driving the increase in the consumption of alcoholic beverages like beer. India is one of the nations with the greatest development and least degree of penetration, making it a fantastic opportunity for large brewing businesses.

India Beer Market

  • By Gender

Men are more likely than women to consume more beer per capita in India. Another factor is that, in many regions, men are the only breadwinners for their families, giving them significantly more financial independence and the ability to spend more money on their lifestyle preferences.

  • By Type of Distribution Channel

Due to stronger laws across different Indian states to better regulate prices, consumption, and excise duty, state/government firms continue to oversee the distribution of beer in India. Additionally, it was noted in the market that the development of contemporary retail stores and hypermarkets in several urban regions has improved the convenience of beer customers looking to buy beer for their own use.

Key Players

Some major key players in the India Beer Industry Market are:

  • UB Group
  • Carlsberg and Anheuser-Busch InBev
  • Molson Coors
  • Mohan Meakin
  • White Rhino
  • B9 Beverages Pvt. Ltd.
  • Arbor Brewing Company India
  • Gateway Brewing Company
  • Others

Future Projections

The Indian beer market will experience a number of acquisitions, the entry of new companies and brands, and tie-ups during the course of the anticipated period, all of which will contribute to the industry’s continued expansion. The demand for premium beer is anticipated to expand in the coming years as personal discretionary income and living standards rise. Additionally, it is anticipated that most state governments would begin to delink beer taxation from IMFL soon based on alcohol level, opening the way for logical market expansion. Over the projection period, which runs from FY’2018 to FY’2023, the market is anticipated to experience strong growth in terms of both revenues and sales volume.

For More Information, refer to below link:-

India Beer Market Research Report

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