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Post COVID-19 Impact, Butter and Spreads Sales within Indonesia saw Growth over Non-Traditional Platform owing to Price Decline: Ken Research

      • A decline in Palm oil prices will help margarine business to gain significant growth in the near future amid increased deforestation in Indonesia
      • Demand for butter saw an incremental increase alongside an exponential increase in the bread and bakery industry of Indonesia.
      • Import of butter and spreads got affected by trade halts from other Asian countries such as China and Vietnam

Major Players have started to work on the Substitutes of the Product or its Sourcing Material: Domestic demand as well as B2B demands for margarine is largely affected due to the global lockdown situation causing a decline in terms of production capacity.

As a result, Fonterra was observed to establish a partnership with Lazada Indonesia to bring changes in the retail concept and digitalizing sales while Upfield plans to further launch a new product “New Flora Plant”. The impact of coronavirus has still been haunting the domestic industry that was specifically indulged in buying and selling online for imported goods in Indonesia.

The sales of processed foods in Indonesia are estimated to drop by ~30% as people’s purchasing power is hit by the coronavirus pandemic or COVID-19. The particular trend is expected to multiply in the coming months thus, causing disruptions in butter and spreads industry in Indonesia. In addition to that, sales are also expected to take a hit during Ramadan and Eid season.

In accordance with Public Policy of the Indonesian Food and Beverage Association (GAPMMI) survey of members’ perceptions, businesses are expected to go down by 30-35%, amid all production activities will continue as usual in the near future. The government of Indonesia presently does not limit the production activities in the middle of the implementation of the Large-Scale Social Restrictions (PSBB) policy in DKI Jakarta to break the chain of transmission of coronavirus. However, the ongoing production process may still cause demand fluctuations in the butter & spread industry due to price variation on a continuous basis.

Apart from the households, manufactures are in constant touch with restaurant and café chains who are delivering food items via online mode of delivery. Meanwhile the current stock of raw materials is sufficient enough to last for a few months after which, the need for new raw materials will affect the production cost owing to high dollar exchange rate i.e. already Rp 16,000. Manufacturers are also considering the fact that butter is a part of basic food business and people consume it as a daily necessity thus, giving them confidence to launch new spread variants in the coming months.

The market is greatly affected by the trade halts from China due to pandemic situation caused in the current year. Due to widespread COVID-19 infection, dairy consumption pattern changed to great extent. All the major players shifted their product distribution either through internet retailing or via home delivery.

The report titled Indonesia Butter and Spreads Market Outlook to 2025 – Growth within Food and Beverage Market to Drive Demand for Butter and Spreads by Ken Research suggested that the market is further expected to grow in future majorly due to changing Urban Lifestyle of Indonesians and alteration in preferences of the purchasing platform. Indonesia butter and spreads market are expected to register a positive six-year CAGR of 3.6% and 3.5% in terms of revenue and sales volume respectively during the forecast period 2019P-2025F.

Key Segments Covered: –

Product Type

Butter and Spreads


Margarine and Spreads

Distribution Channel



Independent Small Grocers

Convenience stores

Other grocery retailers

Non store retailing

Health and beauty specialist retailers

Key Target Audience

Dairy food manufacturers

Milk Processors

Dairy Association

Butter Manufacturers

Spreads Manufacturers

Margarine Manufacturers

Time Period Captured in the Report:

Historical Period: 2013-2019P

Forecast Period: 2019P–2025F

Companies Covered:

Butter and Spreads –

Upfield Holdings BV / Unilever Group

Indofood Sukses Makmur Tbk PT

Fonterra Cooperative Group Ltd

Golden Agri-Resources Ltd

Wysman & Zonen BV, HJ

Key Topics Covered in the Report

Executive Summary – Indonesia Butter and Spreads Market

Need, Opportunity and Industry Size of Butter and Spreads Market

Demand & Supply Side Ecosystem, Preferences & Trends across End Users Market

Butter and Spreads Market Segment by Product Type, 2013-2019P

Market Segmentation by Distribution Channel, 2013-2019P

Ecosystem for Butter and Spreads Industry in Indonesia

Value Chain Analysis

Indonesia Butter and Spreads Market

Trade Scenario in Indonesia Butter and Spreads Market, 2014-2018

Comparative Landscape in Indonesia Butter and Spreads Market

Regulatory Landscape in Indonesia Butter and Spreads Market

4 Ps Analysis

Indonesia Butter and Spreads Market Future Outlook and Projections, 2019P-2025F

Appendix / Research Methodology

For More Information on the research report, refer to below link: –

Indonesia Butter and Spreads Market Outlook

Related Reports by Ken Research: –

Vietnam Nutraceutical Market Outlook to 2025 – By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)

UAE Nutritional Supplements Market Outlook to 2023 – by Vitamins & Dietary Supplements (Protein Supplements, Non-Herbal Dietary Supplements Composites, Fish Oils/Omega Fatty Acids, Glucosamine, Co-Enzyme Q 10, Herbal Dietary Supplements Composites, Yeast, Garlic, Ginko Biloba), Functional Foods (Dairy, Baby Food, Breakfast Cereals, Cooking Oil Confectionary, Sweet Biscuits, Snack Bars and Fruit Snacks) and Functional Beverages (Energy Drink, FF Concentrates, Sports Drink, and Bottled Water)

Saudi Arabia Nutraceuticals Market Outlook to 2023 – By Vitamins and Dietary Supplements, Functional Foods (Dairy, Baby Food, Breakfast Cereals, Edible Oil, and Confectionary) and Functional Beverages (Energy Drinks, Concentrates, Fruit/Vegetable Juices, and Sports Drinks)

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications


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