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Home Consumer products and Retail Evolution of Online Food Delivery in India: The Journey of Ordering Food...

Evolution of Online Food Delivery in India: The Journey of Ordering Food via Call to Ordering Food in a Tap: Ken Research

“The offers and discounts being offered by the market players have been successful in luring the consumers and getting them hooked to food delivery, but for how long lies the question”.

Changing Lifestyle of the Consumers: Consumer lifestyle has been changing over the years. Long working hours has led to inability to prepare food at home and thereby consumers resort to ordering food online. As per the NSSO sample survey, workers in Indian urban cities work for approximately 53-54 hours/week. The increased transparency being offered by restaurants in terms of the ingredients being used and nutritional value of the food being consumed has further helped in diminishing the taboo attached with online food delivery.

Increased Smartphone and Internet Penetration: Smartphone and internet has helped the industry foster the growth by enabling the consumers to order food while they are on the go without having to open a desktop or laptop. The increasing number of internet users in from 259.8 Million in 2015 to 564.5 Million users in 2019 has positively impacted the growth in the market. Consumers have revealed that they prefer ordering from their mobile phone as compared to laptop or desktop. Definitely the increase of smart phone users from 199 Million in 2015 to 339.9 Million users in 2018 has further stimulated the growth of the market.

Benefits for Restaurant Operators: The growth of the industry has also been supported by the restaurant operators in the market.  Being the supply pillars in the market, they online food delivery service has definitely benefitted restaurant businesses all over the country. Online partnerships have enabled restaurants to scale their business with improved kitchen utilization and strong brand impact. The aggregators deliver food on their behalf for a small margin.

The Increasing Trend of Diet and Healthy Food: Health has been of great concern to the consumers when it comes to online food delivery as it is generally attached to the taboo of being unhealthy. Consumers find it easier to buy healthy food with transparent nutritional values than to make it themselves. Companies like Eat.Fit and Freshmenu are known for offering healthy and diet food for health conscious consumers.

According to a report by Ken Research titled India Online Food Delivery Outlook to 2025- Growth Supported by Advent of Cloud Kitchen and Discounts Offered by Food Delivery Aggregators Cloud Kitchens are expected to boom with Food Aggregators also starting their Private Brands to maximize their margins and make them more sustainable in the future. The market is expected to grow at a positive CAGR of more than 25% during the period 2019-2025.

India Online Food Delivery Market

Key Segments Covered:-

By Type of Kitchen


Cloud Kitchens

By Region


Delhi NCR






By Markets

Core Markets

Emerging Markets

Rest of India

By Mode of Payment


Credit/Debit Card

Payment Wallets

Net Banking

By Type of Food

Fast Food

North Indian

South Indian

Street Food


By Age

18-24 Years

25-34 Years

35-44 Years

45-54 Years

By Gender



By Share of Meals





By Mode of Ordering



Companies Covered:-



Rebel Foods

Biryani by Kilo



Fresh Menu

Key Target Audience:-

Online Food Delivery Companies

E-commerce Companies

Cloud Kitchen Companies

Private Venture Capital Firms

3rd Party Logistic Companies

Time Period Captured in the Report:-

Historical Period: FY’2015–FY’2020

Forecast Period: FY’2021-FY’2025

Key Topics Covered in the Report:-

Pain Points of the Companies

Present Day Pain Points of the Operators

Target Addressable Audience

Operating Models in the Industry

Addressable Gaps in the Market

Types of Users

Impact of Covid-19 on the Industry

Cloud Kitchen Investment Model

Revenue Models in the Market

Analyst Recommendations

For More Information on the research report, refer to below link:-

India Online Food Delivery Market

Related Reports:-

India Logistics Market Outlook to FY24–Driven by Government Infrastructure Push, New Age Logistics Startups, and Technology Innovation

UK E-Commerce Market Outlook to 2025 – Online Retail (By Product Categories, By Desktop and Mobile Transaction Type, By Gender and By Mode of Payment); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile Booking Type); Online Advertising (By Desktop and Mobile Ad Spend, By Type of Advertising, By Type of Display Advertising, By Sectors and By Advertising Model); Online Movie Ticket Booking; Video Streaming; Music Streaming and Online Gambling

Taiwan E-Commerce Market Outlook to 2023 – Online Retail (By Product Categories, By Desktop and Mobile, By Gender); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile); Online Payment Gateway Market

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications


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