MENA News
- Underpenetrated Markets such as Algeria and Morocco to provide ample opportunities for international fitness chains to gain a foothold in the market.
- The future of the gym industry is a “hybrid” model, where people do at-home workouts for efficiency and make time for gyms as a social outing.
- Focus towards offering group classes exercises which includes Pilates, Cross fits, Zumba, Aerobics, Martial Arts and many others will be key to success for independent gyms.
- Fitness Centers are rolling out new membership packages to accommodate for customers seeking more flexible and affordable packages, i.e., Class Package or Pay per day vs 1/3/6/12 month memberships.
Increasing Penetration Rates: Increasing awareness about the consequences of lifestyle related diseases such as obesity, high blood pressure, heart strokes, and diabetes will intensify the number of subscribers. The market is poised to gain significant traction with the rise in the number of Health Clubs and Fitness Centers incorporating advanced equipment catering to the changing health patterns and consumer demands.
Integrated Wellness Trends: Gyms/clubs/spas in countries such as UAE and Saudi Arabia are adding in complimentary wellness services, such as physio, massage, chiro, performance, nutrition, genetic testing and BCA, to become more holistic, thereby increasing the demand for fitness services in the region.
Growth in Digital Fitness Application Market: Adoption of digital fitness applications in the MENA region skyrocketed as COVID-19 shuttered gyms & studios in almost every country. The MENA digital fitness app market marked by technological innovations is expected to generate a revenue of over USD 1 Bn by 2025, of which Turkey, KSA and Morocco will be the top contributors.
The report titled “MENA Fitness Services Market Outlook to 2025F – Driven by increasing health concerns resulting in addition of number of health clubs and gyms in the region” by Ken Research suggested that the fitness market is further expected to grow in the near future owing to growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in MENA region. The market is expected to register a positive five year CAGR of 18.1% in terms of revenue during the forecast period 2020-2025F.
Key Segments Covered in MENA Fitness Market
- Direct Economic Impact of Fitness Centres
- Overview of Commercial Gyms in MENA Health and Fitness Market
- Overview of Fitness Centres in Hotels and Resorts
- Overview of Fitness Centres in Schools and Universities
- Overview of Fitness Centres in Residential Townships/Compounds
- Overview of Fitness Centres in Hospitals
- Overview of Fitness Centres in Sports Clubs and Govt. Organizations
- Indirect Economic Impact of Fitness Centres
- MENA Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate Sector
- Estimated Cost of Constructing a Fitness Centre
Key Target Audience
- Fitness Equipment Manufacturers
- Fitness Equipment Distributors
- Fitness Centres
- Government Organizations
Time Period Captured in the Report:
- Historical Period: 2015-2020
- Forecast Period: 2020–2025
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Key Topics Covered in the Report
- Socio-Economic Landscape of MENA
- Direct and Indirect Economic Impact of Fitness Industry in MENA
- Overview of Commercial Gyms in MENA Health and Fitness Market
- Snapshot of Digital Fitness Market in MENA
- Assessment of the Indirect Economic Impact of Fitness Industry in MENA
- MENA Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate Sector
- Assessment of the Indirect Economic Impact of Fitness Industry in MENA
- Overview of Healthcare Scenario/Health Statistics
- Potential Health Implications and Health Cost Reductions
- Customer Mindset for Fitness Services
- Impact of COVID 19 on Fitness Industry in MENA
- Future Outlook and Projections for MENA Fitness Services Market
- White space and Opportunities existing in the MENA Fitness Services Market
- Research Methodology
For more information on the research report, refer to below link:
Active Members in Fitness Market MENA
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Ankur Gupta, Head Marketing & Communications
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