- Spur in the growth of industry has made Indonesia the 3rd largest country in G20 after India and China and is expected to proliferate robust market competitive landscape for the Indonesia D2C market in the forthcoming years.
Law of E-Commerce: Indonesia’s government introduced GR 80, 2019 in November 2019 aimed at providing legal guidelines for the country’s e-commerce industry. The new law requires e-commerce businesses to obtain a business license, report taxes, and uphold consumer protection and rights. Law requirement is to prioritize the trade of domestic goods or services, improve their competitiveness, and facilitate special sections or areas to promote such goods or services on online marketplaces.
Impact of COVID19: The onset of the global pandemic has fueled the digital economy in Indonesia. Customer footfall to shopping malls and retailing stores along with leisure and business travels decreased significantly as consumers had to stay at home. This had a particularly great impact on the D2C market as most people now shop from online platforms and keep looking for new brands to explore.
New innovative products: Indonesian customers are highly influenced by K-Pop Culture & Korean beauty Brands along with natural & Eco-friendly products, especially among Millennials. This has increased the demand for Korean brands. Also, demand for halal products internally influenced by Muslim Culture has given rise to brands such as Wardah Cosmetics for Women in the Country.
Huge Funding: Despite Covid-19, 14 consumer brands in Indonesia raised VC money last year, doubling the tally of the previous year. In the first half of 2021 alone, as many as 17 VC firms have poured capital into consumer brands. Companies like NAMA Beauty by Luna Maya raised US$5M in Seed Funding led by AC Ventures.
The report titled “Indonesia D2C Online Retail Market Outlook to 2026– Driven by high smart phone and Internet Penetration, changing Consumer lifestyle along with the inclination towards exploring New brands and Products” by Ken Research suggested that the Indonesia D2C market is further expected to grow in the near future owing to new product variants, investment in New Innovations, and Influencer marketing Promotional Strategies. The growing customer inclination toward customization, K-pop culture, and eco-friendly products would gain traction in the near future. The market is expected to register a positive CAGR of ~30% in terms of GMV during the forecast period 2021-2026F.
Key Segments Covered in Indonesia D2C Market: –
By End Users
Fashion includes glasses & Frames
Beauty & Personal Care
Food and Beverage
Health
Jewelry
Others includes Furniture & more
By Delivery Period By Number of Orders
Same Day Delivery
Next Day Delivery
Two Days Delivery
More Than Two Days Delivery
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By Region by GMV
Jakarta
Surabaya
Medan
Bandung
Makassar
Others such as Batam, Depok, Batu and more
Key Target Audience
D2C Companies
Venture Capitalists
Potential Investors
E commerce Companies
Time Period Captured in the Report:
Historical Period: 2016-2021
Forecast Period: 2021–2026
Key Topics Covered in the Report
Indonesia E commerce Market Introduction
Indonesia Retail Market Introduction
Indonesia D2C Online Retail Market Introduction
Indonesia D2C Online Retail Market Size, 2016-2021
Indonesia D2C Online Retail Market Segmentation, 2021
Growth Drivers for Indonesia D2C Online Retail Market
Landscape of E commerce, D2C Players, Vertical Players, Logistics Companies in Indonesia D2C Online Retail Market
Competition Scenario of Indonesia D2C Online Retail Market
Issues and Challenges in Indonesia D2C Online Retail Market
Customer Analysis in Indonesia D2C Online Retail Market
Snapshot of All Vertical Sectors in D2C Online Retail Market
Indonesia D2C Online Retail Market Future Outlook and Projections, 2021-2026F
Case Study of the Global Players in D2C market
For More Info on the Research Report, Click on the below link: –
Indonesia D2C Online Retail Market
Related Reports by Ken Research: –
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Ankur Gupta, Head Marketing & Communications
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