The report titled publication “UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand” provides a comprehensive analysis of the Activity Kit Subscription Industry and K12 E-Learning Industry in UAE. The report provides the industry size basis revenue and a number of subscribers of the activity kit subscription industry in UAE, supply ecosystem analysis, subscriber profile basis various socio-demographic variables, market segmentation, business model analysis, revenue stream analysis competition benchmarking, porter five force analysis, BCG Matrix analysis, COVID impact, future projections and expected trends & challenges.
It also provides the market revenue of the K12 E-Learning Industry, along with revenue by grade and paid user profile by different socio-demographic variables The report talks about new trends witnessed in the industry along with new strategies & future ways forward for K12 E-Learning to move ahead. The report discusses detailed competition analysis in e-learning and concludes with analyst recommendations providing a go-to-model for the industry.
Activity Kit Subscription Industry
Market Overview
The activity kit industry in UAE is at its nascent stage and has penetrated <0.5% of its target addressable market. The majority of activity kit subscription providers entered the industry post-2017. The industry experienced double-digit revenue and subscriber growth in the review period. Changing lifestyle with an increasing number of dual working parents and increasing screen time of kids, has led to the need for self-engaging, fun, and educational solution such as activity kits.
By Age Group
The majority of activity kit subscribers are from the 0-6 years age group category followed by 7-9 years and 10-14 years. Low academic pressure, traction towards art & craft activities and availability of free time has resulted in 0-6 years accounting for majority of activity kit demand. Companies can penetrate among +6-year-old kids by increasing the difficulty level of the activities and by making curriculum based activity boxes.
By Subscription Type
Majority of subscribers prefer 2 month subscription followed by 6 months, 3 month, 1 month, 12 months and others, however majority of revenue comes from 6 month and 12 month subscribers due to huge difference in subscription price. The concept of activity kit is new in UAE and therefore parents prefer to take a trail subscription of 2 month, 1 month or 3 month. Demand seasonality and kids behavior are the other reason for majority of subscriber selecting 2 month subscription.
By Region
Dubai and Abu Dhabi account for majority of revenue in the activity kit industry followed by Sharjah and other Emirates. These regions have more educated parents who have better awareness and also majority of them are both working couples.
Competition Scenario
The industry is concentrated by 2 of the top players accounting for +70% of the total revenue in 2020. Currently majority of companies are operating as small business with very few of employees and therefore the industry has a lot of scope for foreign and local players with high financial backing to expand in the country. Existing companies are developing art & craft and STEM themed activities. The companies in UAE have explored varied revenue streams such as subscription, one-off sales, gift cards, festive boxes, travel boxes, marketing and STEM classes.
Future Strategies-The Way Forward
The industry experienced a drastic downfall in 2020 due to slowdown in business activities. However, the industry is expected to recover by early 2022 and it is expected to grow at double digit CAGR in the next 5 years. Companies are expected to expand by collaborating with schools and by introducing curriculum based activity boxes. The competition from foreign players’ especially Indian players such as Flinto, Magic Crate and Xplorabox will increase.
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K12 E-Learning Market in UAE
Industry Overview
The K12 E-Learning industry is as its growth stage in UAE. The industry in UAE has gained pace after 2017 and is becoming famous majorly among the Expats. The industry revenue is growing with a double digit CAGR. High average household income, limited number of offline options, growing awareness about experiential learning increasing fee of private tutors and changing family set-up has lead to increasing number of paid e-learning users.
By Grade
Majority of revenue comes from Grade 9-12 users followed by 6-8 grades, 4-5 grade and UKG-Grade 3. Increasing pressure of board exams and growing pressure to stand out in the future has led to increase in demand in Grade 9-12 category. BYJU’s is one of the very few companies providing experiential e-learning for UKG to Grade 3 kids
Competition Scenario
The industry is concentrated by Indian E-learning companies such as BYJU’s, Vedantu and Toppr. Many offline training institute entered the e-learning segment due to COVID in 2020. The competition in the industry is fierce, with companies competing on the basis of basis of curriculum, target audience, technological stack, school partners and brand value.
Future Strategies-The Way Forward
The industry experienced a slight drop in revenue in 2020 due to lack of possibility of door-to-door consulting and also because many of the expats returned to their home countries. However, the industry is still expected to grow with a double digit CAGR by introducing Arabic tutoring, by sales and marketing expansion by Indian players such as Toppr & Vedantu, introduction of coding courses and by growing B2B partnerships.
Key Segments Covered: –
K8 Activity Kit Industry Revenue By Age Group
0-3 years
4-6 years
7-9 years
10-14 years
K8 Activity Kit Industry Revenue By Subscription Type
1 Month
2 Month
3 Months
6 Months
12 Months
Others (4 Month, 8 Month & 9 Month)
K8 Activity Kit Industry Revenue By Emirate
Dubai
Abu Dhabi
Sharjah
Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah)
K12 E-Learning Industry Revenue By Grade
UKG- Grade 3
Grade 4-5
Grade 6-8
Grade 9-12
Key Target Audience
E-Learning Companies
Activity Kit Companies
Toy Companies
Schools
Pre-Schools
Government Authority
Time Period Captured in the Report:
Historical Period: 2017-2020
Forecast Period: 2020-2025
Companies Mentioned:
UAE Activity Kit Subscription Competitive Ecosystem
Monki Box
Baby Box Swop
My Discovery Lab
The Happy Box
Kids Fun Box
Peekado
UAE K12 E-Learning Competitive Ecosystem
BYJU’s
Toppr
Vedantu
Knowledge Planet
Meccademia
Key Topics Covered in the Report: –
Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning
Snapshot of Dubai Education Industry
Snapshot of Abu Dhabi Education Industry
Existing Gaps in Experiential Learning Industry
Supply Ecosystem
Business Model Analysis in Activity Kit Industry
Revenue Streams in Activity Kit Industry
Organizational Structure of Activity Kit Company
Case Studies of Offline Players Providing Experiential Learning in UAE such as Sylvan Learning Dubai and Metamindz
Porter Five Force Analysis for Activity Kit Industry and E-Learning Industry
BCG Matrix for Activity Kit Industry
Impact of COVID
Demand Side Survey Analysis
Analyst Recommendation
GTM Strategy for a New Entrant (Market Potential, Target Audience Bracketing, Product Positioning, Product Pricing Strategy, Marketing and Customer Acquisition Strategy and Potential Risks)
For More Information on the research report, refer to the below link: –
Future of UAE Experiential Learning Market
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Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
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