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Home Banking Financial Services and Insurance UAE Online Loan Aggregators Industry Outlook to 2024: Ken Research

UAE Online Loan Aggregators Industry Outlook to 2024: Ken Research

The publication titled UAE Online Loan Aggregators Industry Outlook to 2024 – Driven by Shifting to Contactless Services & Easy Online Loan Facilitation’ undertakes an analysis of the UAE’s socio-demographic, economic & banking outlook; overall lending & retail lending scenario; gaps in traditional models filled by aggregator model; unique operating models in the sector, organizational structure of major players and future outlook & trends expected to drive the Industry.

In past years UAE has been one of the highest ex-pats dominated countries (8.5 Mn i.e over 80% of total 9.7 Mn) with the major influx from Asian countries including India, Pakistan, Bangladesh, Philippines.  Migrating to UAE for employment opportunities the ex-pat population is often seen resorting to personal loans & credit cards for meeting their initial expenses. The Banking & Insurance sector in the country is driven by strong & durable financial reserves contributing 8-10% of overall GDP. Supplementing banking sector growth, increased virtual banking penetration via Mobile (>85%) & Online Banking Services (>90%) has prompted a noticeable shift among consumers to now preferring online channels for transactions like transfers & fund inquiries.

What are the lending patterns in the UAE?

Comprising of loans to Government, Business & Industrial sector, Public, Retail & Financial Institutions, gross credit outstanding in the UAE reached AED 1.7 Tn in 2019 recording a CAGR (2014-2019) of ~5%. Occupying the highest share of ~50%, loans to business & industrial units have been increasing mainly from Dubai & Abu Dhabi region while the North Emirates region suffered a decline during 2019. With ~2x higher interest rates charged by finance companies, lending in the UAE is majorly dominated by banks acquiring >90%of credit disbursed across the country. The second most demanded category of the loan was observed to be retail lending acquiring a share of about 21%of total credit outstanding.

Retail Loans-Second most demanded Loan Category in the UAE

Retail lending in the UAE comprises of loans disbursed to individuals for personal consumption purposes including Personal Loans, Mortgage/Home Loan, Car Loans and others. Post-2016 oil crisis, the banking industry observed an increased the rate in NPAs & rejection rates thereby retail loan outstanding falling continuously to reach AED 361 Bn by 2019. However, trends such as falling interest rates, property prices, rising regional demands (Dubai & Northern Emirates) helped retail loan demand to gain some momentum in 2019.

Changing Dynamics of Online Loan Industry-Online Loan Aggregators

Online Loan Aggregators operating on either lead generation or customer acquisition seek to reduce the time required for loan selection processes by providing comparison across multiple loan options on the basis of parameters such as interest rates, fees/charges, additional benefits provided, etc. Increased awareness among consumers for understanding before buying, increased internet penetration rate (~99%) & ease in loan facilitation process are some of the major driving factors behind online aggregator’s industry growth of >200% (2018-2019). However stringent regulatory requirements & cumbersome documentation processes still prompt citizens to avail loans from informal channels.

Highly Concentrated Competitive Landscape

Competitive landscape in the UAE Online Aggregators Industry is observed to be highly concentrated with ~90% of market share occupied by top 4 players including YallaComapre, Souqalmal, BankOnUs & Paisa Bazaar competing on the basis of parameters such as Conversion rates, Traffic generated, After Loan Assistance, Loan Providers, Tools & Advisory services provided. The key strategy adopted by players include diversifying product portfolio, providing comparison services across insurance, telecom, education, property, etc. thereby targeting on becoming “One Stop Solution Provider”. With partnerships across all major loan providers in the country, the major distinguishing factor among players is the level of customized advisory services provided in the loan selection process.

COVID 19 Impacting Loan Industry

Outbreak of COVID 19 Pandemic is expected to leave major impact across all industries. Adding to the woes, UAE suffered from plunging oil prices in April 2020 thereby contracting the country’s GDP by -3.5%. In order to minimize the dual shocks’ impact, CBUAE launched Targeted Economic Scheme providing relaxations across loan categories. In order to meet liquidity expenditures & working capital requirements, demand for personal loans, credit cards & SME/Commercial loans are expected to increase substantially in 2020.

High Potential for Online Aggregator Services

Relaxations & capping of fees/charges are expected to increase the demand for retail loans especially for personal loans & credit cards. Car sales in the UAE have been following a downward trend which is expected to continue in the future as well thereby further decreasing demand for car loans. A major shift in the consumer behavior can be expected post-pandemic with people preferring contactless online services providing opportunities for online aggregator services. On the competition front, major players are expected to invest in Artificial Intelligence & Machine Learning to match consumer needs with solutions & in overall customer segmentation.

Companies Covered: –




Policy Bazaar UAE


UAE Cash Loans

Time Period Captured in the Report: –

Historical Period: 2015–2019

Forecast Period: 2020-2024

Key Topics Covered in the Report: –

Socio-Demographic, Economic & Banking Scenario in UAE

Snapshot of Lending scenario in The UAE with segmentation by Business & industrial Loans, Retail Loans, Loans to Government, Public Loans & Loans to Financial Institutions

Retail Lending Scenario with Segmentation by Personal Loans, Credit Cards, Mortgage/Home Loan, Car Loan and Others

Gaps in Traditional Loan Industry fulfilled by Online Loan Aggregators

Online Loan Aggregator Industry in The UAE with Business Model followed

End-to-End Customer Journey followed

Technological & Operational Structure followed

Regulatory Landscape in UAE Loan Industry

Competitive Landscape including Overview, Ecosystem & Cross Comparison among major players on basis of Operational, Loan Providers, Product Portfolio, Strengths & Weakness Analysis, website Features

Company Profiles-YallaComapre, Souqalmal, BankOnUs, PolicyBazaar UAE, SoulWallet, UAE Cash Loans

International Case Studies-PaisaBazaar (India), Money Super Market (UK)

Future Outlook of Retail Lending & Online Loan Aggregators

Impact of COVID 19

For More Information on the assess product portfolio, Click on the Below Link: –

UAE Online Loan Aggregators Industry Future

Related Reports by Ken Research: –

India Online Loans Market Outlook to 2019 – Industry Transformation by the Advent of Web Aggregators

Competition Benchmarking: Indonesia Peer-to-Peer Lending Market Outlook to 2024

Contact Us: –

Ken Research

Ankur Gupta, Head Marketing & Communications



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