Wednesday, April 17, 2024

Email id:, Contact Us : +91-9871552944

Home Media And Entertainment Rising Consumer Data Privacy Concerns and the Impending Implementation of the California...

Rising Consumer Data Privacy Concerns and the Impending Implementation of the California Consumer Privacy Act will Impact the Digital Advertising Market in the US: Ken Research

  • The introduction and adoption of 5G Internet Technology is expected to be the prime growth driver for the digital advertising market in the country in the future. Improved internet infrastructure and faster speed will drive the shift towards online advertising, especially on mobile mediums.
  • The expenditure on digital advertising is expected to increase as the internet and smart phone penetration increases. Advertisers from Retail, FMCG, Financial Services and Pharmaceuticals are expected to show massive growth over the forecasted period 2019-2025.
  • Video and audio advertising are expected to witness major growth, out of all the types of ad formats over the forecast period 2018-2025. This would be facilitated by the introduction of 5G internet and the shift towards more interactive ad formats away from static banner ads.

Analysts at Ken Research in their latest publication US Online Advertising Market Outlook To 2025 – By Medium (Mobile and Desktop), By Type (Search, Social Media, Display, Video, Search, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, CPM and Hybrid) and By Ad Buyers (Direct and Agencies)” believe that the introduction of 5G internet technology, new advertising formats, adoption of latest technologies such as Artificial Intelligence, Augmented & Virtual Reality and growth of digital advertising by e-retailers are going to drive the US Online Advertising Market space in the future. The market is expected to register a double-digit positive CAGR of 13.3% in terms of advertisement expenditure during the forecast period of 2018–2025F.

Rising Data Privacy Concerns: The rise of data-driven advertising and the sheer amount of consumer data available with publishers from browsing to purchase history have raised concerns in the US about how their information is being shared online and monetized. The California Consumer Privacy Act, which will be implemented from January 2020, is a result of this conundrum and will grant consumers the right to protect their personal information online. The mounting worry around data privacy is likely to compel other states to follow suit, which will drastically impact the programmatic digital advertising, which works primarily on consumer data.

Technological Advancement: The introduction of 5G internet technology in the near future is expected to be one of the major growth drivers for the digital advertising market in the US, as data will be processed and exchanged at much higher speeds. Faster mobile internet speed will improve the mobile video viewing experience and will lead to increased expenditure on video advertising. New creative ad formats are also expected to be introduced, especially on mobile devices, making digital advertising more interactive. The rising adoption of latest technologies such as Artificial Intelligence, Machine Learning, Big Data, Augmented and Virtual Reality is also expected to transform the digital advertising space in the country.

Growth of Social Media: The inclining number of social media users is expected to lead to higher advertising expenditure on social media platforms. The introduction of new social ad formats such as Shoppable posts & feeds in Instagram and other social media channels is likely to propel social media advertising in the country. The rise of social video platforms such as TikTok and Firework in the US is also expected to positively impact the digital advertising market by 2025.

Key Segments Covered:-

By Type (On the Basis of Ad Expenditure)

Digital Advertising Market

Traditional Advertising Market

By Medium (On the Basis of Ad Expenditure)

Desktop Advertising

Mobile Advertising

By Type of Advertisement (On the Basis of Ad Expenditure)

Search Advertising

Social Media Advertising

Display Advertising

Video Advertising

Audio Advertising

Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)

By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure)

Social Media Advertising




Search Advertising


Yahoo & Bing



Video Advertising



Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure),


Social Media Advertising



Video Advertising



Search Advertising



Audio Advertising



Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)



By Sectors (On the Basis of Ad Expenditure)



Financial Services


Leisure Travel

Consumer Packaged Goods

Electronics & Computers




Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)

By Ad-Buyers (On the Basis of Ad Expenditure)


Ad Agencies

By Pricing Model (On the Basis of Ad Expenditure)


Cost Per Mile


Key Target Audience:-

Advertising Agencies

Social Networking Platforms

End User Industries Investing in Digital Advertising

Regulatory Bodies and Government Agencies


Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2025

Companies Covered in US Online Advertising Market:-

Major Ad Agencies


Interpublic Group of Companies

Publicis Groupe

Omnicom Group

Dentsu Inc.

Major Online Platforms

Google (including YouTube)

Facebook (including Instagram)


Microsoft (including LinkedIn)

Verizon Media

Key Topics Covered in the Report:-

Retail advertising market US

Telecommunications advertising market US

Media and Entertainment ads Market Share

US Cost Per Mile Advertising Market

US Cost Per Action Advertising Market

US Online Healthcare Advertising Market

US Traditional Advertising Market

US Online Advertising Market Share

US Online Advertising Market Growth Rate

Omnicom US Advertising Market Revenue

Publicis US Digital Advertising Revenue

US digital advertising Market Growth

US Mobile Advertising Market Share

Online Advertisement Spending in the US

Facebook Online Advertising Revenue US

YouTube Advertising Revenue US

To Know More, Click On The Link Below:-

US Online Advertising Market Outlook

Related Reports by Ken Research:-

Russia Online Advertising Market Outlook To 2023 By Medium (Desktop And Mobile), By Type Of Online Advertisement Buying And Selling (Non-Programmatic And Programmatic), By Type Of Online Advertisement (Performance And Branding), By Sector (Retail And E-Commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate And Others)

Malaysia Online Advertising Market Outlook to 2023 – By Medium (Desktop, Mobile), By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds And Others), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare And Others) And By Models (Cost Per Click, Cost Per Mile And Cost Per Action)

Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop And Mobile), Type (Display, Video, Search, Buzz / Content And Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance And Financial Insurance, E-Commerce And Others), And By Cost Model (CPC, CPM And CPA)

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications



Exploring the Global Landscape of Medical Tourism: A Comprehensive Overview

In recent years, the phenomenon of Medical Tourism has emerged as a significant trend reshaping the healthcare industry worldwide. This burgeoning sector has become...

A Comprehensive Exploration of the Films and Animation Industry Landscape

Films and Animation Market Overview: The Films and Animation market stands at the crossroads of creativity and technology, providing a diverse range of content to...

Can the US Online Sports Betting Market reach a CAGR of 12% by 2028? : Ken Research

Buy Now With multiple sports betting organizations competing and flowing up with fund raisers and trustworthy partnership and with the leading betting sports being ‘The...

Most Popular

Mastering TNEB Online Payment: Expert Tips for Efficiency and Convenience

In today's fast-paced world, where convenience and efficiency are paramount, mastering TNEB online payment can significantly streamline your monthly electricity bill payment process. With...

Dietary Supplements Market: Size, Segmentation and Future Outlook

Dietary supplements, those concentrated sources of nutrients, have become a staple in many households globally. Whether it's filling nutritional gaps or targeting specific health...

Why You Should Choose the Best Credit Card in India for Your Financial Goals

In today's world, the use of credit cards has become an integral part of our lives. Whether it is for making everyday purchases or...

Investors Guide to the Manufacturing Plant Market Trends, Challenges & Opportunities

The global manufacturing industry is undergoing a metamorphosis, driven by automation, digitalization, and a growing emphasis on sustainability.  At the heart of this transformation...