Wednesday, August 17, 2022

Email id:, Contact Us : +91-9015378249

Home Education and Recruitment COVID 19 Impact Analysis on Ed Tech: The Silver Lining of the...

COVID 19 Impact Analysis on Ed Tech: The Silver Lining of the Covid 19 Cloud- Online Learning – Ken Research

Remote Working Scenarios, Fears of Job Security & Breaking of the Time Management Barrier has improved the Acceptance and Adoption of Online Learning

With the Coronavirus pandemic taking the world by storm, schools, colleges and offline training institutes have been forced to close doors and shift their learning online. However, Ed-Tech companies are reaping the benefits of the increased time at hand of digitally-charged learners, who have now become more than accustomed to the concept of online learning.

Ed-tech companies across the Lifelong and Professional Learning segment have been experiencing high jumps in user base, leads generated, online queries and site traffic.

Statistics indicating COVID-19 period impact for Upskill and Reskill Ed tech platforms

Growth Description
20-25% Expected monthly growth in revenue due to Covid-19 for Higher and Professional Education Ed-Tech Market
40-50% Rise in New Users in April 2020 for Ed-Tech Players due to Covid-19
50-60% Increase in the number of Enquiries and Leads Generated for Ed-Tech Driven Skilling Programs due to Covid-19 in April 2020

Source: Ken Research Analysis

Irwin Anand, India MD for Udemy tells us: “We’ve seen a huge demand in every end of our business during the lockdown. Be it from Individual learners, to instructors, to corporates or employees within corporations who are now learning from home. 3 weeks pre to post, we’ve grown more than double in most of our metrics. Learners from countries such as Italy, France, Spain, US and UK have seen more growth as they have been worst hit from COVID-19.


“We had around 1.5-2 million enrolments for our courses in March 2019. That number has risen to 5.9 million in March 2020” shares Raghav Gupta, India and APAC MD at Coursera. “A course launched by Imperial College London titled Science Matters: Lets Talk About COVID-19 has been experiencing popularity from people who want to learn about the disease. Yale University’s Science of Well Being is now our third most popular course in Healthcare.”

Professionals are now able to find the time to up-skill and re-skill and rethink their long term career growth. upGrad has seen a spike of 50% in its lead volumes between 2 to 15th March. Online users who have enrolled with Simplilearn for Cyber Security, Cloud, DevOps, AI and Data Science programs have jumped 15% in March. Intellipaat has seen a 30% jump in site traffic over the last 30 days in April and a 40% increase in students wishing to re-attend classes.

A lot of companies have taken stock of the larger opportunity at hand and introduced carefully tailored products aimed at expanding their target base with a major focus on the largely untapped college student segment. A lot of the focus has been on introducing free programs, which play a dual role of giving users a taste of the company’s learning platform and essentially adding the user to the company’s learner ecosystem

Coursera on 12th March, made its Coursera for Campus offering with 3,800+ courses and 400 specialization programs, free for colleges, up-to July end. They have already received 27,000 requests for the platform from colleges in India, for a platform that was launched as early as October 2019. Udacity is now offering a month of free access to its Nanodegree programs, essentially providing learners the opportunity to learn a high-tech skill such as ML, Data Analytics, or Software Development in a month, for free. upGrad has tied up with, a live multimedia streaming service provider, to launch a live learning platform accessible to colleges, universities and NGOs for free. Simplilearn has launched a Campus Connect initiative, with free access to its premium Learning Paths for faculty and individual skill courses for students in about 200 Indian universities. Intellipaat has launched Intellipaat Academy, a free Foundational Course repository focusing on providing early level understanding of emerging technologies to early professionals and engineers, as part of its CSR Initiative during the pandemic

Ed-Tech companies are now hoping that Covid-19 would be to Online Learning, what Demonetization was to the Online Wallets industry. Only time will tell, whether that prediction proves to be true. As of now, Ed-Tech players are betting high on Online Learning becoming part of the Education Landscape in the country in a few years.

For more information on how the Indian Ed-Tech Landscape for Career Focused Programs is changing, refer to our research titled,

India Ed-Tech Driven Career Programs Market Outlook to 2025 – Increasing Technological Capabilities of Ed-Tech Companies to Increase Program Enrolments and Spend in Future

Related Reports by Ken Research: –

Contact Us: –

Ken Research

Ankur Gupta, Head Marketing & Communications



India Corporate Training Market: Outlook, Revenue, Growth Rate, Trends, Share, Size, Opportunities and Forecast to 2027

Buy Now Organizations especially the small and medium sized firms in India have now realized the importance of training and view it as a means...

Industri Pendidikan Kedokteran Indonesia memiliki total 71 Sekolah Tinggi Kedokteran termasuk Institusi Perguruan Tinggia Negeri dan Swasta yang menawarkan Program Sarjana dan Spesialisasi: Ken...

Buy Now Pendidikan kedokteran di Indonesia membutuhkan waktu setidaknya 5,5 tahun ditambah 1 tahun Magang untuk memenuhi syarat program master. Mahasiswa yang telah menyelesaikan...

India Executive Education Market: Outlook, Revenue, Growth Rate, Trends, Share, Size, Opportunities and Forecast to 2027

Buy Now Increasing Technology adoption and convenience offered by the education providers will propel students to adopt Executive Education practices: Ken Research Ambitious government initiatives, increasing...

Most Popular

Global Lactose-Free Market – Industry Trends and Forecast to 2027: Ken Research

Buy Now Lactose is basically a milk sugar that is broken down by the enzyme called lactase, which is located in the small intestine. The...

Dampak Pasca COVID-19, Penjualan Mentega dan Olesan/Selai di Indonesia mengalami Pertumbuhan di atas Platform Non-Tradisional yang disebabkan oleh Penurunan Harga: Ken Research

Buy Now Penurunan harga minyak sawit akan membantu bisnis margarin meraih pertumbuhan signifikan dalam waktu dekat di tengah meningkatnya deforestasi di Indonesia. Permintaan mentega...

Packaging Industry Procurement Intelligence Services at Ken Research

Procurement management refers to the processes and procedures linked with acquiring supplies for business functions. Because not all businesses can internally introduce the raw...

Go To Market Strategy Framework Can Help to Ensure the Future of Business: Ken Research

  A go-to-market strategy is the business tool (and a critical component of the business plan) that product marketing experts, managers, and other decision-makers utilize...