Revenue generated from the sales of fitness equipment in Egypt stood around USD 50 million in 2021, owing to major government initiatives and rising health consciousness among Egyptians, as per findings released by Ken Research.
1. 19 million Egyptians suffer from obesity, representing more than 30% of the total adult population.
Over a third (30-35%) of adults in Egypt are obese which is one of the highest rates in the world. Overweight and obesity among school children constitutes an emerging concern and has increased from 15% in 2010 to 24.1 in 2020. Increasing awareness about the consequences of obesity that include high blood pressure, heart strokes, and diabetes will spur the demand for fitness centers in the country.
2. Working age population aged 15-64 years accounted for the majority share of about 60% of the overall population in 2021.
Over the coming decade, with trend to have ripped and lean body among youngsters will drive the market of fitness equipment in the country along with accompaniment of rapid urbanization and rising disposable income. As of 2020, the labor force in Egypt consisted of nearly 28 million people, which was lower than the previous year. Consumers belonging to working age group in Egypt are health-conscious individuals who in order to maintain physical health resort to various fitness related activities such as cycling, walking and gymming among others. With the rise in awareness on the importance of physical health, the demand for high end fitness equipment will witness a surge driven by consumers belonging to this age group.
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3. National Sports Day and Annual sponsored fitness events like Ooredoo Marathon are taken up by the Egyptian Government to Raise Awareness about Healthy Lifestyle and Physical Activity.
Major sporting events like Cairo Marathon and Maadi Runners, there mushroom free mass running events across Egypt promoting outdoor exercises with participation averaging around 2,500 runners and in large marathons around 8,000 or more participants. These initiatives aim to increase community awareness about the importance of physical activity and boost community’s capability to adopt healthy lifestyles, create a supportive healthcare environment, and encourage involvement of local communities and civil society organizations in the promotion of health awareness programs.
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